The Golden Horse Awards in 2019 can be described as plagued by disasters. Following the withdrawal of mainland works and filmmakers, most Hong Kong works and filmmakers have also withdrawn. This is because of the inappropriate remarks made by Fu Yu, the winner of the Golden Horse Awards last year.
In August 2019, the National Film Bureau issued a "suspend" notice. The filmmakers responded to each other and responded to the call. Even Andy Lau, Louis Koo, Tony Leung, Ren Dahua, Zhang Jiahui and other Hong Kong superstars have expressed their withdrawal from the Golden Horse Awards.
Taiwanese artists such as Lin Chiling and Hsu Chi also chose not to participate. Even the chairman of the Golden Horse Awards Jury Du Qifeng also resigned. For a while, the golden stars of the Golden Horse Awards have disappeared.
With the withdrawal of funds from many sponsors such as Bulgari, Maserati and OPPO, the Golden Horse Award has completely lost its "Golden Light", and Taiwanese celebrity Qiu Yi even complained about the Golden Horse Award in the program as the "Iron Horse Award". Although
is just a joke, it is also an undeniable fact. Without the well-known celebrities in the Chinese film industry and the help of large sponsors, the Golden Horse Awards were eclipsed.
However, the Golden Horse Awards recently ushered in a turning point. The work "Sage Thieves" starring Hong Kong's famous movie star Zeng Zhiwei was shortlisted for the 2019 Golden Horse Awards. Before the work was about to be released, Zeng Zhiwei rushed to Taiwan to participate in publicity activities in person. The degree of intention of the work is self-evident.
is a collaboration between Zeng Zhiwei and Taiwanese director Xu Jiakai, so he himself did not decide whether the work will compete for the Golden Horse Award. Zeng Zhiwei himself was not nominated for the Golden Horse Awards, but Xu Jiakai, the director of "Sage Thieves", was nominated for the Best New Director of the Golden Horse Awards, so Zeng Zhiwei expressed his hope that director Xu Jiakai would win the award. This is the biggest encouragement to young directors.
Because of Zeng Zhiwei's joining, "Sage Thieves" is very influential, because the 2019 Golden Horse Awards finalists are unknown and there are no superstars to help, so the "Sage Thieves" director Xu Jiakai has a great chance of winning.
has joined the works of famous movie stars, the Golden Horse Awards are still not satisfied. A few days ago, Taiwan media reported that the organizers had invited six Japanese directors to fill the missing vacancies in the film.
They are the famous Japanese director Zhou Fangzheng who has won the Japan Film Academy awards many times. There are also people such as Kehisa Sase, Akoji Fukada, Kazuya Shiraishi, Tetsuya Mauriko, HIKARI, and others. In addition to carrying works,
also brought FamilyMart, an established Japanese company, to become a sponsor of the Golden Horse Awards.
The big brand sponsors that were rumored to have withdrawn from Maserati and EVA Air once again returned to the list of sponsors of the Golden Horse Awards, which is really unexpected. Not only that, but also the famous American fast food brand McDonald’s appeared in the list of Golden Horse sponsors. This is the first time that McDonald’s has sponsored the Golden Horse Award.
After a wave of declines in the Golden Horse Awards, the situation has ushered in a positive situation. The great help of many sponsors has given the Golden Horse Awards a turning point.
However, the Golden Horse Awards are known as the three major Chinese film awards, which are as famous as the Chinese Film Golden Rooster Awards and the Hong Kong Film Awards. Now they want to invite Japanese directors and works to join. What is the intention? Even if the Golden Horse Awards want to turn over, this wave of operations is really incomprehensible.
The Golden Horse Awards have no geographical restrictions. The selection targets are for all Chinese-language films and Chinese-language filmmakers. Does the Golden Horse Awards want to completely abandon the title of Chinese-language film awards? Or do you want to go directly to the world? Want to turn over without even having your face?
