The future of Guoman is not only an ancestral IP town house

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The future of Guoman is not only an ancestral IP town house - Lujuba
"Nezha's Devil Child Comes into the World" poster


z15 The fire in the country burned from summer to autumn. "Nezha: The Devil Child Comes into the World" follows the familiar classic formula and innovatively adapts the traditional Chinese cultural IP under the background of increasingly mature technology. In addition, we are also delighted to see that the "non-ancestral" Guoman IP is breaking ground.


, for example, "The Peak Glory of the Full-time Master", which focuses on realism and develops the plot around the e-sports group familiar to contemporary young people. Realistic themes of anime come with advantages that other themes can’t match: the story background makes the two-dimensional and three-dimensional seamless docking. For example, when two characters are eating McDonald's on the screen, the audience collectively smiles. This feeling is no different from everyone immersed in the Japanese "Slam Dunk" in their childhood summer vacation. Every street constructed by the brush, every can of soda opened, allows the audience to automatically "connect" the sensory system of their real life.


Compared with the overlap of the reality of the scene, the reality of the anime can arouse the empathy of the audience more, or the growth of the characters in the story. This kind of "somatosensory" is not virtual, but a skin-to-skin sensation that humans will encounter when born.


and "Luo Xiaohei's War" is the human imagination of the "demon world" under the framework of modern thinking. "Luo Xiaohei" was originally an original two-dimensional animation series. The update progress is very "moving": 28 episodes have been updated in 9 years, and each episode lasts only 5 minutes. But since 2011, the "Luo Xiaohei" drama IP has accumulated hundreds of thousands of loyal fans, with a Douban score of 9.6.


The future of Guoman is not only an ancestral IP town house - Lujuba
"Luo Xiaohei" poster


This "Luo Xiaohei" big movie can be regarded as a prequel to the show. The fairy hiding in the human world lived peacefully with human beings. When the natural environment was destroyed, the cat demon "Luo Xiaohei" was forced to start its wandering journey. In this journey, sympathetic fairies and harmonious human partners appeared one after another. When the two values ​​clashed fiercely, "Luo Xiaohei" finally made the choice he thought was correct.


There are many excellent works about "fairy stories" in foreign countries. For example, Hayao Miyazaki portrays this type of story vividly. The easiest and most difficult part of the "fairy story" is the output of values. The sense of reflection on the human self is the core lifeline of the "fairy story", and it needs to be based on a very high intention.


The values ​​conveyed in "Luo Xiaohei Zhan Ji" are intriguing. How humans and fairies get along is a topic throughout the film. The goblin, who had been concealed, wanted to change the “laws” and collided fiercely with the human order. The two sides needed to coordinate to maintain world peace.


"The Peak Glory of the Full-time Master" and "The Battle of Luo Xiaohei", the two "non-ancestral IP" national comic works, also have shortcomings, such as the "fan-like" temperament of the two films adapted from the drama Thick, "passer-by audience" has difficulty understanding the plot, and can't get the stalk of the drama. How to make the "world view" of the fan play independent and expand the number of screen audiences is a question worth considering in the next step.


An old story that has withstood the test of generations, Is naturally the safest and most reliable source of material in the film and television industry. However, contemporary creators should also have the courage and courage to challenge the creation of a brand-new national comic IP, not just relying on ancestral story town houses. In addition to protecting the ancestral IP, we need to "transfusion" for the classics, but also "blood-making" so that the new Guoman IP can also take root.


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