With the implementation of the realist theme creation trend "from Taiwan to the Internet" and the implementation of the "Taiwan Network Uniformity" standard, the supervision of the creation of ancient costume themes in online film and television dramas has become increasingly strict.
Recently, the State Administration of Radio, Film and Television announced the projects that were approved for planning and filing in August. Among them, there are 99 online dramas with 2,338 episodes, with a proportion of 97% in reality; and 266 online movies with a proportion of 80% in reality. There are only 2 ancient costume online movie films.
relies on the wave of realism creation. Among the 383 key online film and television dramas that have been planned and filed, both online dramas, online movies, and urban themes have an absolute advantage over other types. At the same time, science fiction online movies are emerging.
Internet movies: 2 ancient costumes, urban themes are the most popular, and science fiction themes have emerged.
In recent years, many realist themes of film and television have emerged in China, regardless of TV dramas, online dramas, and online movies, which have achieved good social and economic benefits , And behind the prosperity of realistic themes is the coldness of ancient costume themes. Objectively speaking, this is also one of the influences caused by the general trend of "restricting ancient times" on the Channel.
Overview Since the implementation of the new regulations of the State Administration for review of key online film and television dramas in February this year, the proportion of realistic themes approved by the monthly planning and filing has been more than 60%. This is also in line with the previous, the State Administration of Radio, Film and Television convened major platforms to clearly stipulate the need to strictly control ancient costumes The proportion of dramas, realistic themes must account for 60% of the annual broadcast plan.
costume film and television are gradually decreasing visible to the naked eye. Among the online film projects filed for public announcement in August, the ancient costume films only left the ancient biography "Jiangdong War God Boy Zhou Yu" and the ancient martial arts "Legend of the Chivalrous Toad", both orthodox and serious historical adaptations.
On the other hand, the creative-oriented trend of realistic themes has gradually taken shape. Among them, the proportion of urban themes has gradually increased and become the absolute main force. The traditional online movie market that used to focus on costumes, fantasy, action, and comedies is about to usher in a new market. Meteorology, and the three themes of city, science fiction, and martial arts will be divided into the world.
For example, after the monster movie that focuses on biological disasters has gained good profits in the market, there have been successively successful registration of monster movies in the category of science fiction films, which has a combination of disaster adventure and science fiction. Such as "The Prehistoric Behemoth of Geocentric Adventure", "Deep Sea Snake Dilemma", "Deep Sea Big Fish", "Battlefield: Alien Catastrophe", "Alligator", "Desperate Spider of Insect Plague", "Deep Space Trapped Beast", "Mud Monster", " Alien Crazy Flower, Earth Center Beast, Shennong Savage, Ghost Mantis, etc.
Another kind of online movie science fiction film has alien elements, and even appears highly similar in themes and titles, such as "Destroyer Alien", "Wandering Alien", "Alien Incident", and "Save Alien" People" etc.
In addition, rural themes are also a part that cannot be ignored in the filing project in the past six months. Recently, the cost has been recovered in 5 days. The “Donkey on the Tree”, which has a share of over tens of millions, has given a good example of rural themed works. In this filing, “Flying Hoes”, “Rock Country”, and “Love Homestay: Infinite Crisis” appeared. And other items. Wang Yujun predicts that rural-themed movies that are partial to comedy, express true feelings, and concern the vital interests and lives of the people, have a greater possibility of breaking through.
At the company level, there are Qishu Youyu "Special Bodyguard 3 Thunder Rescue", Dream Maker Pictures "Tiger King", theatrical film production company Black Ant Pictures "Erbao Bravely Crossing Laiwu", and Tencent's " Projects such as "Making a Miracle", "I'm Waiting for You in Spring", Xingyu Films "Typhoon Jackfruit", Rabbit Hole "Death Piranha", Taomeng "Life and Death Strike" and other projects have been successfully filed.
Since then, driven by the two-way drive of policy and the market, with regard to the development and growth of online movies, on the one hand, it is necessary to put forward more refined requirements for the production of traditional themes and stories, and more refined and high-quality projects. On the other hand, it is also necessary to actively explore and dig deeper into innovative themes, and expand the larger content space and possibilities of online movies. From this, the strong consumption and strong entertainment attributes will gradually transform to reflect social reality, with cultural connotation and spiritual care. At the level, online movies thus carry a broader cultural and era attributes.
Web drama: Youth loves to get together, market vitality and innovation are not enough.
In detail, 99 online dramas passed through the record, 2338 episodes, realistic themes accounted for 97%. It is as short as 12 episodes and as long as 30 episodes. On average, each part is 24 episodes. Most of them are produced in small volumes. The relatively simplistic themes of youth, pure love, and inspiration show insufficient creativity.
light title comes with ""Youth", "Love", and "In love" include "Youth is more joyful", "You are the light I seek in my youth", "Our reverse youth", "A million ways to miss youth", "She and his "Love Script", "How to Fall in Love with Different Styles", "Salt and Sweet Love", "Forget You, Remember Love", "The Distance Between Us and Love" and other high-sweet and youthful online dramas.
market-oriented view, these light The volume of skits, small cost, short cycle, easy operation, fast recovery of funds, if the story is novel and interesting, and there is room for "small explosions", this is also the direct reason why such themes are popular in the market. But on the other hand , Single intensive themes get together, blindly follow the trend, conservative creative attitude, easy to produce homogeneous content bubbles, resulting in saturated market capacity and single aesthetic taste. If content cannot be updated and upgraded in time, it is easy to be eliminated by the market and capital.
There are also many projects from well-known novels and comics adaptations, such as "Not Suitable for Marriage", "Streetball Jianghu", "You Are Beautiful When You Smile", "Give Me My Life", "Eating Mystery Girl", "Xijue, Dongni, Nanyin" three Songs, etc., with strong IP attributes.
After the summer film and television dramas set off the "e-sports fever", "Jinjiang Romance No. 1 E-sports Sweet Article" and "You are Beautiful When You Smile" will also be filmed and filmed. Produced by the media, the original book has a large number of fans, the plot and people have fans, and it tells the esports genius girl nursery rhyme and the black-bellied poisonous tongue god Lu Sicheng's youthful pure love inspirational story, which is sweet and pet. The lineup of the show has not been officially announced. It is rumored that it will be launched in November this year, starring Xiao Zhan, Tan Songyun/Xuan Lu.
is operated by the company behind the summer hit "Chen Qing Ling", and "Chen Qing Ling" chief producer and screenwriter Yang Xia served as The chief producer of "Beauty", by then, I hope "You are beautiful when you smile" will also present high-level quality.
At the company level, there are Huace Pictures "Meeting You, Meeting Love" and the annual ring movie "Dear Mr. Lemon" The first and second episodes, "Please! 8 Hours" by iQiyi, "Small and Beautiful" by Sohu, "Gentleness Only for the Loved", "Forget You, Remember Love" by Tencent, etc.
A number of youth pure love projects There is also a suspenseful web drama "Mist Tracking" with a special temperament, which is jointly produced by the Ministry of Public Security's Golden Shield Film and Television Center, Youku Video, and Jiaben Films. It has been launched at the end of September, starring Jiang Qinqin. Two bizarre mysteries occurred in a small town. The policewoman Lin Yuhong played by Jiang Qinqin overcame numerous difficulties and broke through the cocoon to solve the case. She hopes to bring a different vitality to the market.
Once upon a time, "White Nights" and "Remaining Sins" "Soul Ferry", "Wuxin Master", "River God", "Undocumented Crime", "Mao Li" trilogy and a series of bold innovations of high-quality online drama works, the content category of "online drama" in the market as a whole Cognitive quality has risen to a higher level, and it has also objectively left a big part of online movies. This time, we are self-upgrading and innovating in online movies, constantly enriching our stalls, and hoping that online dramas will not be self-satisfied, and "work hard" and "work hard." "Of At the same time, the network film and television content ecology will move forward to a new level.
