With a burst of exciting music, a green seahorse leaped into view. Then, a baritone character said four words roundly: " coast contributes ".
logo
Seeing this familiar picture, many post-80s can’t help but smile. What this logo means, everyone knows well: a good show is about to begin!
"Coastal Contribution" is a publicity slogan, similar to " Shaw produced, must be a good film." The company's full name is "Coast Video (Production) Co., Ltd.", headquartered in Taipei, Taiwan, and it was established around the end of the 1970s.
early logo
The original logo of Coast Company is not a seahorse, but a pattern similar to electric waves. The slogan at that time was "Coastal Video Co., Ltd. Contribution", and it was changed to Haima after the 1980s, and the slogan was shortened to the concise "Coastal Contribution". Why is
a seahorse?
I personally think there are two meanings: First, in Wang Shuo's novel "Are There No Seriousness", there is an alternative interpretation of the seahorse, "there is a horse name, but the four hoofed winds never wander around secretly." . Second, as a Chinese medicinal material, the hippocampus has the functions of "warm water storage, aphrodisiac path", "replenishing Yuanyang", and "benefiting seeds" (from "Compendium of Materia Medica", "Compendium", "Shulu of Materia Medica") . Although
is suspected of over-interpretation, it seems that there is nothing wrong with connecting up and down.
This starts from the nature of the company's business. The
Coast Company added its logo to the beginning of the movie, making many people think that they are a film production company. In fact, they do not shoot movies themselves, they are only engaged in the production and distribution of video tapes, laser discs and VCD discs. They mainly target the markets of China, Hong Kong, Macau, and Taiwan. They also have a small amount of business overseas.
"The Genie", 1976 The specific time of the establishment of
Coastal Company is no longer available. The earliest film released by the company can be traced back to the Internet, which was the horror film "The Genie" starring Miao Kexiu in 1976.
Yes, the goal of the Coast Company is very clear. The films they choose to release are mostly niche films with hot scenes, grotesque styles and curious tastes. Among them, martial arts films, horror films, and gunfight films are the majority, and there are also many pornographic films.
relied on this kind of sword to take the slanting route, and the Coast Company captured the hearts of many viewers. At the end of the 1980s, with the spring breeze of reform and opening up, many pirated films flowed from coastal cities to the inland, and quickly blossomed in the land of China. Coastal companies became the overlord of the video room era, and the four words "coastal contribution" are even more important. Make a generation of fans unforgettable.
Coastal Contributions
These films are all thrilling and exciting, and some have become childhood nightmares for post-80s. In that era when information was scarce, the little green seahorse of Coast Company was very effective. It is undoubtedly a "small blue pill", which completed the baptism of puberty for the young people at that time, and also constituted the first impression of a generation of Hong Kong and Taiwan movies.
Starlight
Meiya
Universe
By the mid-nineties, the film market gradually shrank, and even more companies such as Universe, Meiya, and Starlight were in trouble. Coastal companies were in trouble. The outdated technology and concepts made them gradually out of touch with the times.
"Black Blood" 2000
The last film produced by the Coast Company, which can be tested online, is the horror film "Black Blood" starring Wang Minde and Gigi Lai in 2000.
Video Hall (picture from the Internet)
In July 2013, Coastal Video Co., Ltd. officially announced its dissolution. Since then, "Coastal Contribution" has completely withdrawn from the stage of history, and those old original discs have been fired into expensive collectibles. Time flies, maybe we have forgotten the plot of the movie we saw at the first time. We only remember the throbbing from the depths of our hearts, as well as waves, stars, and the little green seahorse.
End
