[Star original column "Eight Claw Entertainment", focusing on surfing the entertainment circle, bringing interesting and interesting gossips in the circle]
Recently, Deng Ziqi studio planned a lunar birthday for her as a favorite fan Activities" and related information will be released by the studio on Weibo. The main content of
's 2021 birthday event is to launch a limited number of Deng Ziqi peripheral products in August, including windbreakers, posters and uniforms. Among them, 4 posters are priced at 520 yuan, which has been complained by many fans.
What is even more puzzling is that originally a poster was 119 yuan, and four posters should be 476 yuan, but the studio hardened it to 520 yuan, which is a bit too ugly.
celebrities are generally only bought by fans, but desperately "cutting leeks" under the banner of "loving fans", it hurts the hearts of fans too.
even ridiculed passersby: Li Fei dare not buy it like that...
It is reported that the surroundings of the Youth League of the previous era were priced at 158 yuan, and they were also complained by fans. Li Fei is the boss of Times Fengjun, a company owned by Times Youth League.
But compared to a poster of 119 yuan, everyone said that Li Fei bought it as conscientious. There are not only posters, but also CDs, stickers, lyrics, postcards, and a packaging barrel. At least there are more than one kind.
Speaking of celebrity peripheral products, in the past, most celebrity peripheral products in China were mainly made by fans, and the company officially sold less. These include but are not limited to desk calendars, photo albums, hand frames, photo cards, T-shirts, etc.
However, the quality of fan-made products is uneven after all, so in recent years, more and more celebrity studios will sell some "official peripherals" to fans.
Deng Ziqi’s "Chess League" is the official fan club of singer Deng Ziqi. To join the club and become a member, you first need to pay a membership fee of RMB 220.
become a member, you can buy it at a discount every time the peripheral is on sale.
On Deng Ziqi’s 28th birthday, the peripheral products released at the birthday party include towels priced at 179 yuan, windbreakers at 494 yuan, etc.. The most representative official sales of
are the company where TFBOYS is located and the company where SNH48 is located. Because the two star-making models are similar to those of Japan's Dennis and AKS, the official start of peripherals is early in China.
is the first idol group to open a paid fan platform in China. The peripheral mall of TFBOYS was opened on the official website of Times Fengjun, and later merged into the peripheral sales of TF family and Typhoon Youth League. The peripheral types are mainly desk calendars, notebooks, etc.
One of the most luxurious limited gift boxes, the price is as high as 1680 yuan.
The group idol UNINE debuted from "Youth with You", the official price of the support stick is 259 yuan. According to statistics, in the first meeting after their debut, the total number of cheering sticks that were sold on-site and purchased online and received on the same day amounted to about 2,000. In just one meeting, the income from cheering sticks reached Was 518,000 yuan.
Although Japan and South Korea are the birthplace of fans' support, Chinese fans who like Japanese and Korean stars are unable to easily buy idol albums or peripherals at relatively low prices due to language, international postage and other reasons.
Although some Korean companies have opened overseas franchise stores on Tmall in the past two years, for example, YG, the company where BIGBANG is located, started YGESHOP on Tmall, and all products are shipped directly from overseas.
In 2015, South Korean entertainment companies SM Entertainment and YG Entertainment were also investigated for excessive prices of peripherals. The sales price of EXO headphones is 1.23 million won (about 6,642 yuan), and the price of the BigBang baseball jacket is 1705,000 won (about 945 yuan).
As the idol peripheral market is getting bigger and bigger, taking advantage of fans' unconditional support for idols, the production of idol peripherals is almost monopolized by brokerage companies, which means that the quality and reasonable pricing of idol peripherals are difficult to guarantee. As a fan, we still have to focus on rational consumption and purchase within our means.
(responsible editor: Shi Yue_NBJS15648)
