EXO made his debut, once popular in Asia, and was crazily sought after by thousands of young people, it can be said that the debut is the pinnacle! After
was terminated by SM company storm, Wu made himself a disadvantaged group by using online public opinion. How important is the cooperation, as can be seen from the presence of both Li Xiuman and Li Yanhong . If SM knew that Wu Yifan had the intention to terminate the contract, he should try to weaken his sense of existence, and also designed his award ceremony and album gift link separately? The signing time for
this time is May 8th, and it is only 5 days before Kris Wu proposes to cancel the contract.
Second: The song video released by SM on May 12th, local time in South Korea is all, and the concert posters released are also all. Later, because Wu Yifan was unable to return to the team in time, he temporarily changed all the songs to EXOK, and found excuses to explain that EXOM was preparing for the concert. At this time, SM should have already known that something is going to be wrong, and began to negotiate and prepare to deal with it, but unfortunately The time left for them is too short.
If you know that Kris Wu is about to cancel the contract very early, you can play the concert poster a few days later to weaken his sense of existence. Why does SM still do this?
In order to pretend to be innocent, deceiving fans is really a very inferior reason. After all, the price of innocence is the accusation of partners and the shrinking of the stock market value by hundreds of millions. For such a large price, how many "squeezing" activities have to be carried out, and SM has to face it. The impact of the discredited reputation of one's own company.
(2) The new owner is working step by step, and the approaching public relations draft
from attracting attention to detail presentation, to leveraging strength, taking advantage of the momentum, and then creating a weak image to gain sympathy , To support friends from all parties and stir up the emotions of netizens. This is completely a well-planned media public relations program.
plus EXO has a large fan base and most of the young fans. It is very easy to brainwash when SM is unable to fight back. Yu has hired a large number of online naval forces for free, and it can be said that he has mastered the secret of winning this public relations battle.
At 9:32 am on May 15th, Sina Entertainment exclusively released the news of Wu Yifan’s termination. No details have been announced yet, which aroused public curiosity. , Especially the questions from fans, put this topic on the hot list every minute.
At 9:56 on May 15th, after Sina Entertainment reached a certain level of attention, Sina made persistent efforts to announce more details, including Wu Yifan’s Personal information, etc.. The purpose is to popularize his knowledge for passersby who are concerned because of curiosity.
At 11:34 on May 15th, Sina Entertainment announced the court documents, which proved the authenticity of the incident. This officially announced its self. The accuracy and authoritativeness of the news has allowed all fans to automatically focus on all the speeches of Sina Entertainment.
At 11:49 am on May 15th, Sina Entertainment began an investigation into the contract termination incident. The tendentious remarks were to pave the way for the later creation of Wu Yifan’s weak image and use this highly interactive method to increase the participation of netizens. .
At 12:49 noon on May 15th, Sina Entertainment officially involved SM into the war and began to reprint and track SM’s reaction.
At 13:00 on May 15th, the public relations manuscript was released for the second time, enhancing the effect.
At 16:11 pm on May 15th, Han Geng was drawn into the war, using Han Geng's influence to continue to expand the effect, and analogy, let the masses subconsciously classify him and Han Geng into the same category, the same reason is to create the oppressed Weak image. Because Han Geng's influence was deeply rooted in the hearts of the people, Han Geng's hardships are vivid and vivid, and he is a well-deserved image of a victim.
Based on this analogy, people can easily think that this is the next "Hangeng" to be persecuted by Korean entertainment companies. At the same time, some fans of Gengfan and SJ will also join the battle. Whether it is curse or sympathy, the attention will be further increased.
At 16:53 on May 15th, the details of the lawsuit were exposed to further create a weak image of being oppressed, and at the same time to draw teammates into the war, new public relations releases and news points were generated, paving the way for teammates to be isolated, and in addition, they also created nothing. Fearful, courageous and positive image.
At 7:40 am on May 16th, the lawyer spoke, borrowing the lawyer's mouth to continue to deepen the weak image, and began to condemn the unfair practices of SM.
At 11:51 am on May 16th, continue to use teammates to stir up news, create new topics, and maintain attention.
At 15:51 pm on May 16th, Sina Entertainment exposed the test report, undoubtedly to create a weak image of Wu Yifan, and at the same time to create a negative image of SM cruelty exploiting artists.
At 16:28 on May 16th, Wu Yifan's personal letter was exposed, and the wording of "many arm blocking the car" was nothing more than to create a weak image and at the same time strengthen his fearless and bold positive image.
On May 16, at 18:23 and 19:59 pm, Sina Entertainment took the opportunity to continue to publish newsletters to promote its own topics.
After Wu Yifan spoke in person on May 16, support from many colleagues in the film and television industry immediately came. For these voice supporters, they also used hot news to increase their attention and further shape Wu Yifan's target image. In addition, there is the support of a former SM trainee. The time of this support is not for the time being. It is also to increase the weak image of Wu Yifan and the negative image of SM. )
perfectly terminated the contract, and turned to invest in the Chinese market (there must be the operation of the hands of capital), and started the crazy gold-fishing road. Variety shows, TV dramas, movies, street dances are overwhelming, and the popularity is not reduced for a while, and various endorsements are overwhelming. It's the top stream of traffic! If it were not for this crazy mentality, I don't know how long most netizens would be concealed by the angel's face and the devil's heart!
rapes and plays with women, the quality is so low! Is it true that the rich and powerful? I don't think so, but a single mouse poop will cause a pot of soup to be completely rotten. I hope that the future will rectify the atmosphere in your circle! Wu is now the self-sufficient of all termination compensations and imprisonment, forgetting that the majority of netizens are sensibly chasing stars!
