On September 28th, the three main themes of the National Day file "Me and My Motherland", "The Climber", and "The Captain of China" were screened. You can see "My Motherland and Me" on various data platforms. At least 11.89 million box offices were screened, but "The Climber" and "Captain China" had more screens, so they won 43.27 million and 55.66 million box offices on the 28th.
Judging from the click-through data, it is really difficult to predict which movie will be the final box office champion of the National Day file, because this year's National Day file lineup of three movies is luxurious and strong in selling points. It is also the rarest National Day file in the past.
is precisely because the three films have their own characteristics and selling points, so the gap in the propaganda work of the film may directly affect the final box office trend.
was the earliest publicity of "Captain China", even on the Spring Festival Gala. However, the publicity of this film decreased as the movie was released, which led to the popularity of being overtaken. Such publicity methods are also relatively rare.
"Climber" benefited from the two signatures of Zhang Yi and Wu Jing, together with the addition of Hu Ge and Zhang Ziyi, so it is in the leading position in publicity for half a year, and the number of people who want to see it on the Maoyan platform has always been the first of. At least until September, the popularity and popularity of this film is the strongest among the National Day files.
"My Motherland and Me" is the latest publicity of the three National Day movies, but it is also the most powerful one. At least 15 of the 52 leading actors are first-line stars. However, thanks to the feelings in the seven stories of the film, the film has reached a high level of popularity without much publicity. From the topic discussion data of the whole network, this film occupies the popularity of Weibo, WeChat and Baidu. The first place in popularity.
Judging from the pre-sale box office data on the first day, the box office of "Me and My Motherland" of 144 million almost crushed the "Climber" and "Captain of China". It's less than 140 million. And there is also a significant gap in attendance rates. The attendance rate of "My Motherland and Me" reached 29.8%, while the attendance rates of the other two titles were both below 15%.
It is well known that the box office performance on the first day of a movie’s release will directly affect the theater’s arrangement for the film. The current situation is that "My Motherland and Me" is far ahead in the attendance rate when the filming rate is not superior, which also laid the groundwork for the subsequent filming. From the perspective of the stamina alone, this film is the most promising. National Day box office champion.
However, the other two are not without combat effectiveness. Taking "The Climber" as an example, the author also watched the screening of this film. Generally speaking, the film has traces of a very cinematic Wu Jing-style patriotic blockbuster. It is a popular action scene, followed by a wave of climaxes, supplemented by a somewhat awkward emotional scene, with a five-star red flag at the end and sublimation of the theme. This routine has been tried and tested.
is precisely because the subject matter is so good, coupled with the cast, feelings, and special effects are the best in the current domestic blockbusters, so I hope that "The Climber" will sell well, because this film is not only as simple as climbing Mount Everest, It also expresses the patriotism that every inch of the territory must be struggling to make no compromises, and it also represents the highest level of domestically produced movies.
Compared with the previous two blockbusters, "Captain China" is a bit embarrassing. From the number of people you want to see to the attendance rate, film placement rate and pre-sale box office are all in a backward position. If the biggest advantage of this film is, it is that the time of the actual events is the closest, and the appearance of the film is really high. The stewardess actor Zhang Tianai/Angelababy/Li Qin/Yamei/Yang Qiru are all standard. Chinese beauty.
However, in terms of film quality, "Captain China" still needs to cheer.
Judging from the cast and the completeness of the story, the three movies are similar, so the final box office may not be very different. If you have to choose the top two, there is a high probability that the top two will be contested by "My Country and My Country" and "The Climber".
