text/Ao Bai
Just heard the news, Xiao Zhan released the first business video, announcing the formal establishment of the studio. There are not many Mid-Autumn Festival blockbusters that
has passed, and "Zhu Xian I" adapted from big ip successfully won the Mid-Autumn Festival box office championship. Although the box office of this movie has been decimated now, it was still not favored before it was released. At that time, the typical flow movie "Shanghai Fortress" just hit the blood, Lu Han added Jiangnan's appeal, but in the end he couldn't even recover the cost. "Zhu Xian I" starring Xiao Zhan and Meng Meiqi has been detained as a traffic movie. The world has been suffering for a long time. Although fans brought part of the box office, they also persuaded many passers-by.
was released for 14 days, "Zhu Xian I" completed a counterattack at the box office, but word of mouth fell all the way in the opposite direction. According to Douban scores, this movie was beaten below the passing line. The plot was not coherent, the "Shit Ut" laughed a lot, the ending was too hasty, and the shape was too ugly. In particular, the magic change made many book fans annoyed by one star. Excluding this part of the star, the final score of "Zhu Xian I" should be around 6 points, which is a qualified popcorn movie.
is about to be released, and the box office score of "Zhu Xian I" is stuck at about 400 million, and it is likely to end at 390 million. After all, the National Day blockbuster will be released on September 30, and there is not much time left for it. But no matter how much the final box office is, the movie is profitable. Judging from the quality of the service, the rumored investment of 50 million is credible. At that time, Xiao Zhan and Meng Meiqi were all newcomers, and Li Qin was also an artist who produced Fang Xinli Media, so the pay was not too high. The big sale of "Zhu Xian I" seems to have made people see the dividends of the flow movie, and many film critics have lamented that they will be poisoned by the flow again. So is the success of "Zhu Xian I" borrowed from Xiao Zhan, or is the movie itself popular in the market? Let's analyze it below.
The success of "Zhu Xian I" has at least three elements: big ip + good traffic stars of passers-by + new Xianxia comedy model
From a certain point of view, "Zhu Xian I" is lucky, and the hero Xiao Zhan is starring in this movie. The film was still small and transparent, and it made him a new top in just one summer. The March drama fan popularity brought by "Chen Qing Ling" is still there, so it has brought a lot of box office assistance to the film. But the first element of the success of "Zhu Xian I" is IP.
First, the ip of "Zhu Xian" brings book fans and passersby.
ip is not without reason. In addition to the popularity of a web ip, its storyline must be cool, it can hit the audience's point, and the personality is also very distinctive. Net literature does not necessarily have a literary character, but the works of the fire must have a brilliant place in the plot setting and the protagonist. It has been more than ten years since "Zhu Xian" came out. It is a youthful memory of many people. The TV series "The Legend of Qingyun" starred by Li Yifeng, Zhao Liying, Yang Zi and others, which expanded the popularity of this ip.
What is the proportion of "Zhu Xian I" book fans, the data will give you the answer. Of the total number of people that Maoyan wants to see, 51.4% of boys exceed 48.6% of girls. Xiao Zhan and Meng Meiqi’s fans are mostly girls. It can be seen that more than half of the number are almost supported by book fans. Although they were not favored before the release, there were still many young boys who watched Zhang Xiaofan holding a fire stick against the world. They grew up and became the main box office.
Second, the traffic star with a good passerby starring
has a blessing on the box office. The answer is of course.
Both "Shanghai Fortress" and "Zhu Xian I" have pre-sales of more than 40 million at the box office. No doubt fans are buying tickets frantically. But at the same time, traffic is a double-edged sword. Because the public has doubts about the acting skills of traffic stars, many people will give up the idea of entering the theater. Or that "Zhu Xian I" is really lucky, Xiao Zhan just became popular, not only when the fans have the strongest purchasing power, but also when passers-by don't know him. I don’t understand that I don’t have a fixed impression, so I can go to the movies with curiosity. Coupled with Li Qin, Ye Tong, Xu Shaoqiang and other stars, "Zhu Xian I" looks like a serious movie, not a fan movie.
Li Qin starred in this movie, one is because the producer is Xinli Media, and the other is that she has auditioned for the role of Lu Xueqi in "The Legend of Qingyun", but the producer chose Yang Zi, which also became Li Qin. The regret in my heart. So to play Lu Xueqi, Li Qin is certainly one hundred willing.
third, fairy+The new model of comedy movies is a new idea for future movie hits
. The two reasons summarized above are the reason for the success of the first day of the pre-sale of "Zhu Xian I", but the profit from the second day is the fermentation of the road population. the result of. Fans have never been able to hold the box office. The book fans of "Zhu Xian" are like this, and so are the fans of Xiao Zhan. With a box office revenue of 400 million, at least 300 million are ordinary people who choose to go to the movies during the Mid-Autumn Festival. They have relatively vague concepts about "Zhu Xian" and Xiao Zhan. What really attracts them is Xian Xia + comedy movies.
Xianxia, as a unique genre in China, has always been popular in the field of TV dramas. In recent years, the popular TV series "Three Lives III, Ten Miles of Peach Blossom", "Flower Thousand Bone", "Sweet Honey" and "Chen Qingling" have achieved outstanding results, which also shows that the audience likes this type very much. But in the movie market, Xianxia movies are box office poison. Once Tsui Hark’s two-year all-star lineup "The Legend of Shushan" hit the box office, which also discouraged later investors from such movies. The big screen of Xianxia movies is really not easy to shoot. First of all, the special effects are very expensive. "Zhu Xian I" is barely qualified, especially the appearance of Ghost King Zong, which is the highlight of the whole story. Secondly, due to the special effects of the Xianxia movie, the main line of the story has to be cut down due to the length of time. The plot may not be full.
"Zhu Xian I" set up a lot of funny plots, monkeys and dogs make the audience laugh every time they appear, six senior brothers Du Bishu, Zeng Shushu, Lin Jingyu and others are also laughing points. There are many "low-level" jokes commonly used by Hong Kong film directors in this film, but it is easy to understand and friendly to passers-by. On the whole, this movie has special effects, smiles, beauties, and cute pet works. It is very suitable as a family movie.
The industry is also very optimistic about "Zhu Xian I", Huang Bo even said: If "Zhu Xian I" can be more investment, he is optimistic that this movie will win 1 billion. Of course, his optimistic point cannot be the blessing of small fresh meat, but the ip value, and the new model of Xianxia comedy. Xianxia movie with unique Chinese characteristics, elegant and graceful martial arts movements, shocking special visual effects, more relaxed smiles, plus handsome and beautiful women. If you put it in the summer file or the Spring Festival file, such a film will not worry about selling.
In the development of Chinese films to this day, industrialization is the mainstream of the market. We very much hope to see a place for Xianxia films with unique Chinese characteristics, and the types of domestic films will become more and more abundant, and audiences will have more choices.
