Guide: What on earth is the Xinjiang cotton incident? Is H&M really cold?
On March 24, 2021, fast fashion brand H&M released a statement on "stop using Xinjiang cotton" on Weibo. The general meaning of this statement issued in October 2020 is : "stop using" cotton produced in Xinjiang on the grounds of "forced labor" in the Xinjiang Uygur Autonomous Region. The spread of this statement has caused numerous netizens to resent and resent H&M.
Many media also quickly expressed their attitudes towards this incident. Among them, the Communist Youth League Central Committee official Weibo name H&M, saying that its "While spreading rumors to boycott Xinjiang cotton, while also wanting to make money in China? Wishful thinking!" . CCTV News also called "H&M is ridiculous: extremely wrong; very unreasonable" . In addition, almost all Lanwei expressed dissatisfaction with H&M and support for Xinjiang Cotton.
In addition to H&M, a few hours after the incident broke out, someone listed a list of companies that "boycott Xinjiang cotton", including Nike, MUJI, IKEA, New Balance , puma, etc. . A large number of netizens have launched a campaign to boycott these brands, and some netizens even directly posted videos and pictures of products that destroyed their previous purchases. At the same time, celebrities who have endorsed cooperation with these brands have also terminated their cooperation, including Huang Xuan , Song Qian and H&M termination, Wang Yibo and NIKE termination. Other celebrities also posted blogs to express their support for Xinjiang Cotton.
At the same time, all major e-commerce platforms removed all H&M products in more than half an hour, and netizens recognized this behavior on the platform very highly. But in the face of the neglect of other brands on various platforms, most netizens expressed doubts. During this period, it was reported that Dewu APP will remove all NIKE products, but then someone came out to refute the rumors that Dewu officials have not issued relevant notices at present, and it is not known whether the products will be removed from the shelves.
H&M responded at eight o’clock in the evening on the 24th. The statement stated that H&M Group has always been adhering to the principles of openness and transparency to manage the global supply chain to ensure that suppliers around the world comply with sustainability commitments such as the “ OECD Responsible Business The OECD Guidelines for Responsible Business Conduct does not represent any political position. However, in the face of such an ambiguous statement, netizens did not pay the bill, and even strengthened their determination to boycott the brand. In addition to the delisting of online products, netizens also pay attention to their physical stores. Xinjiang Huijia Times Department Store Co., Ltd. asked H&M to make an apology. At noon on March 25, a "Global Times" reporter visited the core business district of Sanlitun, Beijing, to explore the impact of the Xinjiang cotton incident on H&M and NIKE and other brand physical stores. The record found that in one of the largest H&M stores in Beijing, which occupies three floors, there are few customers, and some passers-by choose to leave without buying their products after entering the store. In an interview with
at , some passersby said that unless H&M showed sincerity to apologize, they would not choose this brand in the future. The clerk of H&M and NIKE stores declined to be interviewed. When asked about the matter, some customers said they did not understand and did not comment. Many netizens said that the Chinese people should show a resolute attitude in this matter. After all, how can they easily end up making a lot of money in China and touching Chinese products. The current situation indicates that H&M will lose China, the fourth largest market.
friends, what do you think of this matter? Welcome to leave a message in the comment area to discuss.
