reported on November 13 A few days ago, some netizens revealed that Wang Han’s live broadcast return rate was nearly 80%. The live broadcast platform issued a statement on November 12 in response to this matter. The live broadcast platform stated that this person is not a staff member of the brand, and that the publisher has subsequently corrected his remarks. The live broadcast platform suspects that it is a third party's unfair competition behavior by means of swiping orders, and will reserve the right to take legal measures to hold accountable for maliciously creating and spreading rumors.
The netizen who broke the news later posted that Wang Han's live broadcast may be a "third-party malicious attack" and this matter has nothing to do with the live broadcast platform.
It is reported that the netizen broke the news that the store participated in the live broadcast of artist Wang Han, the opening fee was 10W, 1,323 units were sold that day, and 1,012 units were refunded, with a refund rate of 76.4%.
According to netizens, the most annoying thing is that a large number of refund orders have been swiped during the live broadcast, which even caused the store to receive false transaction warnings from the platform, and also broke the news because of the live broadcast of other businesses. There are similar encounters, and the company has not given a solution so far.
Netizens have said that they did not expect that Wang Han, who is so well-known, would also need to fake orders to obtain traffic. The appeal is also a bit embarrassing, especially with such a high refund rate. , And this result has triggered a huge controversy over the live broadcast of celebrities.
In fact, in addition to Wang Han, Li Xueqin, a talk show actor who has recently become red to purple, was also invited to participate in a live event. It seems that 3.11 million netizens and fans watched the scene. It can be said that the popularity is very high, but according to the whole process The staff who participated in the live broadcast revealed that of the 3.11 million viewers that day, less than 110,000 were real data.
(Editor in charge: Liu Jiaxin_NBJS11395)
