Source: China News Service
This "Double 11", what did you buy?
Did you count as bald on Double 11 last year in order to save a little money? By this year’s Double 11, the e-commerce platform said that there were fewer rules, but as a result, "Double 11 complicated rules are difficult to harm the finalists."
Looking at this year’s "Double 11", there are many package activities such as password red envelopes, store full discounts, cross-store full discounts, superimposed discounts, cash red envelopes, and star live broadcasts. "Worry about mathematics when I was in school, and after graduating, I still have to learn how to save money again for "Double 11"." Screenshot of
from Weibo
on the 5th, Market Supervision Administration issued the "Interim Regulations on Standardizing Promotional Behavior" (hereinafter referred to as " "New Promotional Regulations"), "endorsement" for consumers, and say no to merchants' promotional routines.
"Severely crack down on all kinds of improper promotion behaviors"
With the rapid economic and social development, especially the vigorous development of the Internet economy, promotion activities are becoming more common, and promotion methods are becoming more and more diversified, which has become a new hot spot leading market competition. The relevant person in charge of the State Administration of Market Supervision said when interpreting the new promotion regulations, in recent years, operators have used promotional activities to benefit consumers. The sales volume of e-commerce platforms in the promotion seasons such as "6.18" and "Double 11" has been constantly refreshed, reflecting The powerful effect of promotion on consumption. At the same time, operators use Internet and other emerging technologies to make promotion rules more complicated, and promotion patterns are constantly being updated, making it difficult to distinguish between true and false promotions.
“Improper promotion methods such as huge prize sales, false promotions, and non-fulfillment of preferential promises are increasingly occurring, affecting fair and just market competition and damaging the legitimate rights and interests of honest business operators.” The person in charge said that all kinds of improper promotion behaviors will be severely cracked down. It is imperative for consumers to "cannot buy and lose money, and cannot be fooled" in the promotion, and to create a consumer environment that allows the masses to rest assured.
data map: citizens are shopping online. China News Agency issued Zhang Bin's photo by Zhang Bin. The e-commerce first raises the price and then discounts the small action. It will be difficult to make
. Careful netizens have discovered that some businesses will secretly increase prices before the annual "Double 11" promotion, and wait until the event starts. Carry out a unified promotion, and the promotion price is sometimes more expensive than before the promotion. "Thinking that I took advantage of it, but I suffered a boring loss." Some netizens complained.
In response to the phenomenon that operators "raise prices first and then discount prices" when carrying out promotions, the new promotion regulations clearly stipulate the basis for discounts and price reductions.
"The discount or price reduction of the business operator shall be marked or the basis of the price reduction or reduction shall be indicated in other ways that are convenient for consumers. If the reference is not marked or indicated, the discount or price reduction shall be based on the same operator in the same business place Within the first seven days of this promotion, the lowest transaction price shall be the benchmark. If there is no transaction within the first seven days, the discount or price reduction shall be based on the last transaction price before the promotion."
" Where gift certificates, exchange vouchers, vouchers, etc. are discounted in value, the specific method of discount calculation shall be marked in a prominent way or publicly disclosed through store notices."
Data map: Express mails are all over the floor in a logistics distribution station of a university, female college students Line up to receive "Double 11" online shopping products. Photo by Zhang Yong, a reporter from China News Service,
lied that there was a prize, the default was to win? Violation of regulations and laws
In the era of online consumption, in order to promote products and promote sales, various prize-winning sales activities are varied. "But if you draw, you will always get a consolation prize." This is the feeling of many consumers. The new
promotion regulations further stipulate that operators adopt a rewarded sales method for promotion operations. For example, “the operator’s incidental provision of items, bonuses, or other benefits in order to promote mobile clients, attract customers, increase visibility, obtain traffic, increase click-through rates, etc., is a rewarded sale.”
At the same time, the new promotion regulations The criteria for identifying improper sales with rewards have been refined.
For example, when an operator conducts a prize-winning sale, the following methods of falsely claiming that there are prizes shall not be used: fictitious prizes, prizes, bonus amounts, etc.; prizes are only placed in a specific area within the scope of the activity; products with a winning mark will be displayed during the activity , Lottery tickets are not put on the market or all of them are not put on the market; goods and vouchers with different bonus amounts or prize logos are put on the market at different times; the prizes are not redeemed in accordance with the information clearly indicated to consumers; other methods of falsely claiming that there are prizes.
"Operators who conduct sales with prizes must not use deceptive methods that deliberately let their default personnel win prizes, such as allowing internal employees, designated units or individuals to win prizes." The new promotion regulations stipulate.
data map: RMB. Photo by Chinanews reporter Li Jinlei
big prize attracts consumers? The bonus must not exceed 50,000 yuan
The new promotion regulations are clear, and the highest prize for lottery-style sales with prizes cannot exceed 50,000 yuan.
That is to say, adhere to the principles of "inclusiveness and prudence, and promote the healthy development of the digital economy", and the original relevant regulations have been cleared from 5,000 yuan to 50,000 yuan.
At the same time, the new promotion regulations stipulate that in one of the following situations, the amount of the highest prize is more than 50,000 yuan:
(1) The highest prize has multiple winners, and the highest prize of any one of the winners exceeds five 10,000 yuan;
(2) If the same lottery ticket or purchase of a commodity has two or more chances of winning, the cumulative amount exceeds 50,000 yuan;
(3) If the item is used as a prize in the form of the right to use goods or services, the item is used The market price of rights, services, etc. exceeds 50,000 yuan;
(4) If online virtual items such as game equipment and accounts are used as prizes, the market price of the item exceeds 50,000 yuan;
(5) By means of price reduction, preferential treatment, discounts, etc. As prizes, the discounted price of discounts, discounts, discounts and other benefits exceeds 50,000 yuan;
(6) If lottery tickets, raffle tickets, etc. are used as prizes, the maximum possible prize amount of the lottery tickets or raffle tickets exceeds 50,000 yuan;
(七) ) In the name of providing employment opportunities, hiring as a consultant, etc., and setting rewards in the form of salary payment, the highest prize is more than 50,000 yuan;
(eight) other forms of lottery sales, the highest prize is more than 50,000 yuan yuan.
This year's "Double 11" first wave,
what did you buy?
Have you encountered any promotional routines?
