who often shop online know that Double Eleven is almost the marketing node with the largest discount throughout the year in the field of e-commerce. Under normal circumstances, Double Eleven will not open until the end of October or early November. However, this year, Double Eleven The battle has been started by Suning Tesco .
On the 28th, Suning.com issued a notice of price reduction subsidies: From September 28th to October 8th, 2020, Suning.com will cooperate with major brand partners to add 5 billion double festival subsidies, and the lowest selling products can reach 50% off. And many big-name products will implement the Double Eleven subsidy during the National Day, and the price will be guaranteed until November 12.
Take the Apple wireless headset for example, Suning.com currently has a subsidy of 10%, which means that the original price of Apple Airpods Pro is 1550 yuan, and it will only be 1399 yuan during the double promotion period. It is important to know that Apple products are always priceless. Officials rarely take the initiative to cut prices for promotion. Consumers who want more affordable prices can only rely on platform subsidies for sales. A 10% subsidy is rare.
Of course, not only star products like Apple, but also home appliances, 3C, beauty and skin care, etc., are also covered by gold, supermarkets, clothing, automotive supplies and other categories. Brands that enjoy subsidies include but are not limited to: Apple, Haier, BMW, Wuliangye, SKⅡ, Hailan Mystery, Budweiser , Apple, Dyson, Xiaomi, Lenovo, Samsung, Midea, Gree, Siemens , Nike, Adidas , Nikon, Sony, Chivas, Kao and other brands.
Take a look specifically: Huawei nova 5 Pro 8GB+128GB, 1949 yuan after subsidy. The 70-inch Mi 4k TV is priced at only 2899 yuan after subsidies. This price directly breaks the bottom line of the 70-inch TV, bringing the price of the 70-inch TV and the 55-inch TV to the same level. There are many such preferential subsidies. It can be seen that Suning is bound to ignite the double eleven war in advance.
Regarding this subsidy, the relevant person in charge of Suning.com's marketing said: "Internally positioning the Double Festival promotion as an event at the same level as the Double Eleven. It can be said that from now on, Suning.com's Double Eleven promotion has been launched."
