reported on November 3 that Enterprise Check APP showed that recently, Huayi Life (Beijing) E-commerce Co., Ltd. added a piece of information to be executed. The execution court is the People’s Court of Chaoyang District, Beijing , The case number is (2020) Jing 0105 and No. 34564, the filing date is November 2, 2020, and the subject matter is 8280227. According to the business information of
APP, Huayi Life (Beijing) E-Commerce Co., Ltd. was established in April 2015 with a registered capital of approximately 2.39 million. The legal representative is the company’s founder Zhu Yueyi. The business scope includes the sale of daily necessities, stationery, sports Supplies, cosmetics, flowers, etc. According to the information of the company's App Shareholders, Zhu Yueyi's wholly-owned Tianjin Blossom Fruit Information Technology Co., Ltd. is the largest shareholder with a shareholding ratio of 15.56%. The actor Gao Yuanyuan is also among the company's shareholders with a shareholding ratio of 2.74%. According to its official website, the company's "Take a moment" is a high-quality flower e-commerce brand invested by the star Gao Yuanyuan. Through the "pre-purchase + periodic purchase" model, it provides users with a bunch of flowers of different themes to their home or office every week.
Earlier, the e-commerce flower brand announced that its Series B financing reached hundreds of millions of yuan. Gao Yuanyuan invested in the Angel round and Series A in this project. It is reported that the amount of diluted shares of the project in this B round of financing is 15%. If calculated on the basis of the financing amount of 300 million, this round of valuation has reached 2 billion. Gao Yuanyuan's previous investment accounted for at least 5% of the shares, so she made 100 million yuan in a year with this project.
Gao Yuanyuan once said: “I don’t know if (the project) has made money. I don’t mean that I don’t care about (this matter), but that I care more about what we do in this process. What we ultimately pursue It’s happiness. When you do something to make yourself happier and to make others happier (time), I think it’s very meaningful to me."
According to the introduction, the founder of Tsingshan Capital Zhang Ye is the "leader" of Gao Yuanyuan's investment in "taking some time", and Tsingshan Capital is also "taking some time" in the angel round and A round investors. Zhang Ye revealed that when it "takes some time" to raise the A round, the capital market is relatively cold and financing is more difficult. Tsingshan Capital decided to invest "take some time" and Gao Yuanyuan also followed suit. "Take some time" in the B round of financing stage, a lot of capital wants to buy some previous shares. Zhang Ye asked Gao Yuanyuan whether he would withdraw or sell some of his shares. Gao Yuanyuan said that he "resolutely not sell."
Zhang Ye said that he originally recommended spending some time to Gao Yuanyuan, based on two considerations, one is that Gao Yuanyuan's (temperament) fits well with "spending some time"; the other is that once the flower industry explodes, many players will come in. Brands are a great competitive advantage. If you want to make the brand thicker, you need to do some layout.
(Editor in charge: Feng Xiaoyu_NBJS12019)
