Today (June 26), FILA announced the signing of Kimura Mitsuki as the spokesperson of the trend movement. FILA's trend sports sub-brand FILA-FUSHION stated on its official Weibo: "She is a model, a new favorite in the fashion industry, and an international ICON. She is born with a high-end aura and can easily control multiple plasticity. She is about to unveil her mystery. Walk towards the light with FILA FUSION."
Mitsuki Kimura is 16 years old and is the daughter of well-known Japanese actors Takuya Kimura and Shizuka Kudo. On May 28, 2018, Mitsuki Kimura announced his debut as a model and immediately became the darling of the fashion industry. He not only became the first CHANEL beauty product ambassador in Japan that year, but also became the youngest image in the history of Bulgari. The ambassador is also Bulgari's first Japanese spokesperson. On October 15th last year, 74 Japanese newspapers launched a joint advertisement and chose Kimura Mitsuki. Kimura Mitsuki had previously appeared on the cover of China's "Harper's Bazaar" with the popular Chinese idol Yi Yan Qianxi, which caused quite a stir.
Today, Mitsuki Kimura opened Weibo, and the first content was reposted on FILA, and the official announced that he was its spokesperson.
FILA was founded in Italy in 1911 and has a history of more than 100 years. It enjoys a reputation in the fields of tennis, golf and outdoor sports. In the second half of 2007, FILA transferred all rights and interests of the FILA brand in China (including Hong Kong and Macau) to Belle for USD 48 million. In 2009, Anta acquired FILA from Belle China. Anta exclusively owns the brand management rights of FILA in the Greater China region. Thanks to the success of FILA, Anta has clarified its multi-brand strategy, and several brands such as DESCENTE, Sprandi and Kolon Sport have appeared in the group's multi-brand matrix.
At present, FILA has many entertainment star spokespersons, including Wang Yuan, Ma Sichun, Huang Jingyu, Chen Kun, etc. At the same time, in addition to FILA, there are also sub-brands and series such as FILA Kids, FILA FUSION, FILA ATHLETICS. The signing of the signing of Mitsuki Kimura is FILA's performance in continuing to explore trendy sports and young markets.
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