recently released COACH's cutting-edge design series co-created with Chinese graphic designers Guangyu, Li Ruosi, and Tan Qian. With its classic bags Hutton, Hayden and waist bags, it launched a design full of graffiti and childishness. The brand spokesperson Jeremy Lin also performed the backpack style. , Showing the direction of the brand and the new generation.
Since its big show in China in the early autumn of 2019, Coach has launched a cutting-edge design series with Chinese artists, upgrading the concept of the original items, and also close to the expression of youth and originality, to show the brand's youthful and in-depth community direction , Products include clothing, handbags and accessories. The recent cross-border cooperation is carried out with the graphic designer Guang Yu, capturing his creative visual image design, plus two Chinese Donghua University students Li Ruosi and Tan Qian, injecting the energy of artistic design into the image of Coach .
This collaboration is inspired by the carriage logo created by the brand in the 1950s. The designer combines graffiti culture with this classic pattern, and uses the unique brushstrokes of the younger generation to outline new patterns and inject youthful vitality into the brand’s upcoming 80th anniversary. The simple and casual lines have the shadow of ink painting, both ancient and modern. The 4 patterns created by the artists can also be printed on limited handbags. COACH, which uses LINE as the main voice recently, has also launched an event for consumers to purchase cutting-edge design series from the official LINE account before the end of July, and then check out at the physical store to receive exquisite gifts.
model interpretation of COACH cutting-edge design series handbags.
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