Rhinoceros Entertainment Original
Text | No. 3 Editor | Park Fang
Although the original novels of "Liu Li" "Liu Li Mei Ren Sha" and "A Thousand Bone Flowers" and "Three Lives Three Worlds Ten Miles of Peach Blossoms" are also called "three classics of female fairy "The author Shirirang is also a "great god-level" character in the field of Xianxia novels, but "Liu Li" was not very promising at first. It is an indisputable fact that the peak of
fairy-xia drama has passed. Although "Sweet Honey, Embers Like Frost" once again brought a wave of fairy-xia craze in 2018, it was only a short-lived highlight. "Swagger", "Three Lives Three Worlds Pillow Book", "Three Thousand Crows" and "Sky Dance" "Ji" and so on are all thunder and rain.
On the other hand, the popularity and popularity of Cheng Yi, , Yuan Bingyan and are not enough to support an explosive IP drama. The founder resigned, the actual controller’s equity was frozen by the judicial system, and more than 800 million debts defaulted... Huanrui Century continued The negatives that broke out also cast a haze on Liuli.
is also based on this. After Liuli unilaterally terminated its contract with Mango TV and rushed to the hot search on Weibo, it aroused public curiosity. Many people have a mentality of exploring whether "Liuli" is worthy of Youku and Mango TV. Entering the pit, the result gradually became "true fragrance."
Since its launch on August 6, the popularity of "Liu Li" has continued to rise, and has won several lists such as the Vlinkage single-day webcast index list, the Weibo drama list, the Maoyan Internet drama global popularity list, and the Douban Hot TV list. Rank, Douban score has also risen from 7.1 at the beginning to 7.5.
"Liu Li" seems to be becoming another "sweet honey as embers as frost", and what we want to explore is not only the secret of its "true fragrance", but also the possibility of it fulfilling its "triple task".
is the ultimate "beautiful and miserable", and advanced sadomasochism
caters to the expectations of the public, and has always been the first key to making explosive models.
From Tang Jing, a strong woman in the workplace in "My First Half of Life", to Emperor Runyu, the prince of Heaven in "Sweet Honey", to Wei Wu, the ancestor of Yiling in " Chen Qing Ling" Xian, Fang Sijin, the gold medal real estate agent in "An Jia", and Gu Jia, the strongest housewife in "Thirty Only", have the "beautiful and miserable" character more and more popular.
"Beautiful and miserable", as the name implies, refers to a person who is outstanding in appearance and strength, but whose life experience, experience, and even endings are tragic. The key to this kind of role is that it can mobilize the viewer's sensitive emotions to the greatest extent.
, as Zhihu netizen Mu Zhao said, “A character that makes you feel sad about his experience, fascinated by his beauty, and can also make you respect for strength, how can such a role be unattractive. Moreover, tragedies are often More touching than comedy, tragedy is often about destroying beautiful things for others to see. It is beautiful and strong, so beautiful, but the ups and downs of life and suffering make it even more impermanent and embarrassing."
"Liu Li" Follow the trend, and play "Beautiful and Miserable" to the extreme.
’s earlier fairy-tale romance dramas were at best only three-generation sadomasochism, but "Liu Li" tells the story of the tenth generation of love. The setting of stories focusing on male protagonist abuse is also rare in this type of theme.
In the former ninth life, Yu Sifeng was either killed by Chu Xuanji himself, or died for her, and every life before Yu Sifeng died, Chu Xuanji would put a drop of blood in the corner of his eye. In the tenth lifetime, this drop of blood turned into a mole on the corner of Yu Sifeng's eyes, but the fetters and torture between the two continued.
In this life, Chu Xuanji became the second young lady of the Shaoyang School who lacked six senses, and Yu Sifeng was the chief disciple of Lize Palace with extraordinary talents. After the two met, Yu Sifeng quickly showed love to Chu Xuanji. , The abuse also began. He vomited blood, knelt down, and was beaten... Yu Sifeng's heart was tortured by unanswered love, and his body had to endure the bone-cutting pain caused by the attack of the lover's curse. It was called "Runyu 2.0". The fit between the actors and the roles of
adds another appeal to the "beautiful and miserable" of "Liu Li". Cheng Yi performed Yu Sifeng's gentle, forbearing and deep affection, and his expression and eyes were very close to the character; Yuan Bingyan's presentation of Chu Xuanji was also qualified, interpreting the character's early innocence in a smart and natural way.
Based on the final film released earlier by the film crew, Yu Sifeng's subsequent encounters will be even more worrying, and the love distance with Chu Xuanji will be full of hardships. "Liu Li" will continue to abuse, the audience may alsoIt will continue to be "really fragrant", but no matter whether it can become a dark horse in the summer vacation or not, it will be difficult to completely complete the "triple responsibilities" on its shoulders.
supporting the combustion, leading and restarting
The "Triple Responsibilities" of "Liu Li"
supporting the summer files of Youku and Mango TV is the first important task of "Liu Li".
Before the broadcast of "Liu Li", Mango TV's "Sister Riding the Wind and Waves" in the first half of the summer file has lost its momentum, and the web drama sector has not seen any hot work. On Youku, the platform will "Restart Extreme". "Hai Ting Lei" aired a sense of independence, but it was still divided by iQiyi a lot of traffic. On the other side, "This! Even Street Dance 3 also ushered in rivals such as "Talk Show 3" and "Summer of the Band 2" one after another.
Youku is in desperate need of a single-broadcast drama to improve its winning side in the decisive summer season. "Liu Li", which has a similar "character" to "East Palace", is obviously a good choice.
Although "Liu Li" was only "broadcast" on Youku for more than an hour, it has become one of the most popular dramas on the platform. The popularity of the site once reached 9920, and "Liu Li" was regained through the network rights protection. Mango TV in China has also gained a lot. As of press time, "Liu Li" has more than 500 million views on Mango TV.
"Liu Li" has completed the important task of supporting the summer files of Youku and Mango TV, but it is not enough to lead the fairy tale drama out of the downturn.
is noncommittal. "Liu Li" has completed an aesthetic iteration and self-renewal of the fairy tale drama, but the problem is that it is not only the frequent occurrence of old stalks of the content and the proliferation of Mary Su, that it is more and more difficult for the fairy tale drama to explode. It is also closely related to the production cost and the constraints of the external policy environment.
Since the story basically relies on the establishment of the ancient Chinese myths and legends system, the world view of the domestic fairy tales is very large and complicated, which makes the production difficult and the investment volume large. It is reported that the shooting cycle of "Liu Li" is as long as 162 days, during which a large number of real-time shooting was adopted, and the latter period was completed by the cooperation of two special effects companies, which took nearly a year.
Secondly, after the promulgation of the "Restriction on Ancient Times", the market space of Xianxia dramas has been greatly compressed, and the uncertainty of the broadcast has also been greatly increased. In addition, the ratings and market benefits of Xianxia dramas broadcast in the past two years are mostly The performance was mediocre, resulting in more and more stringent procurement standards for video websites and TV stations, and more and more conservative purchases.
"Liu Li" can not save the Xianxia drama, and the story about Huanrui Century's counterattack, a "Liu Li" can only write the opening chapter.
has fallen from the peak to the trough. The current dilemma of Huanrui Century is related to the policy and market environment, but the biggest problem is that mature celebrities leave the nest and cannot let go of dependence on costume dramas. According to the 2019 annual report of
, Huanrui Century achieved operating income of 540 million yuan last year, a year-on-year decline of 59.35%, and the income of artist brokerage business fell 42.17%. In the 2020 semi-annual performance forecast released in mid-July this year, Huanrui Century once again pointed out that the company's artist brokerage income in the first half of the year was significantly reduced compared with the same period last year. The backlog of
head costume projects is another important reason for the sharp decline in Huanrui Century's revenue in 2019. As of the end of last year, the balance of Huanrui Century’s accounts receivable was 1.263 billion yuan, and the account receivable balance of the drama "Changan" alone accounted for nearly one-third, and the ending balance of bad debt provision was 182 million yuan. A backlog of more than two years " Conferred God's Apocalypse " also accrued nearly 100 million bad debts.
In May of this year, there was news that "The Apocalypse of the God" had been returned by Tencent Video. Regardless of whether the news is true or not, according to the agreement of the sale contract, if the show cannot be broadcast before October 31 this year, Tencent Video has the right to withdraw the film. What’s more terrible is that the two ancient costume dramas " Chang'anno " and "Shanhe Yueming" have not yet confirmed the broadcast date, but Huanrui Century has launched a new costume drama "Dream Awakening Changan" in July this year. "The Spring Banquet", which the company will co-produce with Enlight Media, is also the theme of ancient costumes.
Fortunately, "Liu Li" once again proved Huanrui Century's production strength in the field of costumes, and finally cultivated new blood for it. According to data from Youku Big Dipper, the popularity index of the leading actors and actresses Cheng Yi and Yuan Bingyan rose 4.8 times and 2.4 times respectively in the first week of "Liu Li". Among them, Cheng Yi ranked first in the rising artist popularity list, becoming the new "August boyfriend". z3in
