On September 8, the pre-sale of the Disney princess film "Mulan" starring Liu Yifei opened. There was a movement at the box office around 1 p.m., with 3.6% of the lineup and revenue of 4,552 yuan. Three hours later, it ended at about 4 p.m. "Mulan" has nearly 15% of the films, but the box office is less than 100,000.
The follow-up lineup continues to rise, and the box office growth is still slow. When the lineup accounted for 28%, the first day’s pre-sale box office was only 98,000, and the total pre-sale box office was less than 200,000. .
also broke the online release notice of "Mulan". The three-month screening time also reflects the lack of confidence in the mainland box office of "Mulan". Taking advantage of the lack of stock in the domestic film market during the recovery period, more releases Grinding bit by bit for a period of time.
In addition to the mainland box office is not optimistic, "Mulan" other income is not as good as expected. North America does not go to online streaming media in theaters. The payback depends on on-demand revenue. The specific amount has not yet been released. Third-party data shows that related streaming media revenue has increased by 12 million US dollars, but you must know that there is more than one movie "Mulan". , Which means that the streaming media of "Mulan" has only been online for one week, and the revenue is less than 12 million US dollars.
Let’s take a look at the overseas box office that was supposed to be the largest source of income. Without this large box office in North America, the international box office of "Mulan" is only 5.9 million US dollars. Adding up these seven and eighty-eight incomes, they are not super For the money spent on a trailer, such an achievement can only be described as tragic.
Since the filming of "Mulan" started, many netizens have been fascinated by the aura of Disney princess films, thinking that the film has the potential to explode, but in fact princess films seem to be expensive, but they have not been popular in the mainland market.
The global explosion of "Princess Jasmine", "Aladdin", "Princess Belle" and "Beauty and the Beast", the former has a domestic box office of only 368 million, and the film revenue of more than 70 million after the split, the latter has a box office of 590 million and only has a film side Take away more than 100 million, all relying on overseas box office to pay back.
"Mulan" movie production cost is 200 to 300 million U.S. dollars, the announcement cost is more than 100 million U.S. dollars, and the total cost is nearly 500 million U.S. dollars. At the beginning, an advertisement on the Super Bowl burned 20 to 30 million U.S. dollars. When looking at the cost ratio of "Mulan", seeing this kind of production announcement and distribution, they all complained that Disney was not on the right track.
Why do you say that? The reason is actually very simple. Looking at the past situation, there is basically no need to worry about the overseas box office of Princess films. On the contrary, the mainland box office is a shortcoming. The "Mulan" and the Chinese elements are tied together, and the bombing has taken the domestic audience. A cost-effective business, to put it bluntly, is to create a gimmick of the Oriental princess to earn the Chinese box office.
Unfortunately, judging from the current reputation of "Mulan", not only did the abacus fail to work, it might end up being empty.
When it comes to chatting, let's do a small calculation! According to the principle of triple return, "Mulan" costs US$500 million and needs US$1.5 billion in revenue to break even. In North America, it will be free in December. It is optimistically estimated that it has a revenue of US$100 million and still has US$1.4 billion in revenue. The pit needs to be filled.
Our market is bigger and we take half of it. The mainland movie market still has a volume of 700 million US dollars. If converted, it is 4.78 billion yuan, which is approximately equal to the box office revenue of "Nezhao". As long as "Mulan" can have so much mainland box office, At least half of the cost can be recovered, so the last question is, do you think mainland audiences will contribute so much to the box office of "Mulan"?
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