For the first time to sing in Beijing, Miriam Yang became a "dark horse" and achieved a double harvest of box office reputation. However, Luo Dayou and Alan Tam, who have held concerts in Beijing more than once, encountered Waterloo accidentally this time, which is embarrassing. The performance market this year is indeed somewhat different.
Beijing Youth Daily reporter interviewed industry insiders and learned that 2019 can be regarded as a small year for performances. Top artists such as Jacky Cheung, Andy Lau, Eason Chan, and Jay Chou have no concert plans. The performance market is relatively deserted, and Miriam Yang has naturally become this year’s "Dark Horse".
"Those who win young people win the world" have always been a feature of the pop music performance market. As long as young people pursue it, the box office will certainly not be too bad.
phenomenon
Luo Dayou Alan Tan performed poorly at the box office. Miriam Yeung emerged as the "dark horse"
On June 8, 2019, Luo Dayou, known as the "Godfather of Chinese Music", held a solo concert at Beijing Workers Stadium. As early as a month before the start of singing, on the two ticketing websites of Yongle and Damai, among the 6 price stalls for concert tickets of 200-1600 yuan, only the ticket price of 200 yuan was displayed as "out of stock". The number of seats is very sufficient. According to the organizer, only one-third of the concert tickets have been sold, and the remaining tickets are ready to be sold at a discount. On the day of the
concert, although the attendance rate was not too low, according to insiders, in fact, the box office of Luo Dayou's Beijing concert this time was a bit bleak, which did not match his achievements and status in the music world.
Alan Tan concert
More than a month later, on July 13th, Alan Tan, known as the "Principal of Music", also came to Beijing Workers Stadium to hold the "40 Years of Galaxy" concert tour. The same venue, the same experience, although the scene on the day of the concert can be said to be full of seats, according to people familiar with the matter, many audiences at the scene entered the venue with free tickets. This time, Alan Tan’s Beijing concert was also cold at the box office.
Another Hong Kong singer Miriam Yeung’s mainland tour concerts were extremely popular. Both Beijing Railway Station and other shows in the mainland were selling well at the box office. There is no doubt that Miriam Yeoh’s “My Beautiful Live” concert tour is the most well-deserved hit in 2019 so far. Starting from the first stop of Haixinsha in Guangzhou, in Zhuhai, Shenzhen, Zhaoqing, Foshan, and Macau, in half a year, 11 concerts have been "spike" consecutively. Miriam Yang's influence in Guangdong is self-evident, but the popularity of tickets surprised the performers. The Beijing concert at Cadillac Center on June 29 was the first solo concert by Miriam Yang in Beijing. After the tickets were officially pre-sold on April 8, 8,000 tickets were quickly sold out. On the ticketing platform of Damai.com, the words "out of stock registration" were hung up early. Miriam Yang has also become the "dark horse" in the performance market this year.
analysis
Luo Dayou concert: the venue has chosen big songs and young people have a sense of age
This year 64-year-old Luo Dayou has played in the music world for more than 40 years, affecting young people in the 70s and 80s, and many born in the 90s are also listening to his creations "Childhood" grew up. The 69-year-old music principal Alan Tam, not to mention, is a symbol of an era and has influenced generations of people. "I can't say goodbye", "Favorite in my life", "Friends", "Goodbye is also a tear", "Also met", " "Flowers in the Water"...too many familiar songs have been sung to this day. Many people think that their concerts should be popular.
But reality is always crueler than imagined. In these two concerts, the box office results were not very satisfactory, in stark contrast to the popularity of Miriam Yeung's first mainland tour and the instant ticket sales of Li Zongsheng's tour.
Performance planner Meng Lun analyzed in an interview with a reporter from Beijing Youth Daily that Alan Tam and Luo Dayou are not the first time to come to Beijing for a concert. The previous venue was in a stadium and the box office was not bad. This time they all chose the Workers' Stadium, which is four times larger than the stadium, which means that more tickets are sold than in the past. For today’s young people, Luo Dayou and Alan Tam do have a sense of age or generation gap. For example, many of Luo Dayou’s songs are strongly critical and have a deep sense of age and history. The artistry and professionalism, such as "Zhihuzhe" and "Lugang Town", which have a high degree of singing, are not accepted and liked by everyone, especially for the youngThe acceptance is not so high.
Senior performance planner and general manager of Beijing Huale Extraordinary Culture Communication Co., Ltd. Zhang Yiming believes that the good box office of the concert must be liked by young people. The so-called "young people win the world", such as the launch of Li Zongsheng this year. At the beginning of the "Nian" tour, everyone thought that the crowd buying tickets should be the elderly audience. Because of Li Zongsheng's many songs, people with a certain experience can have a deep understanding and understand the artistic conception of the songs. In fact, it is not. According to visual observation, at least 60% of the audience of Li Zongsheng's tour is young people. "Perhaps many older fans will have a sense of life after listening to "The Hill", but you can't expect that the post-90s generation will have a lot of emotions of their own. So as long as it is a performance sought after by young people, it will generally be very popular."
As Luo Dayou said: There is no song here that is painless. For young people, they just need to use singing to find an outlet for their pain and itching. At this point, Li Zongsheng's song just fits. Love is the eternal theme of music. Love songs will always have an audience. Most of Li Zongsheng’s love songs have become enduring and untiring classics. People can best find resonance in Li Zongsheng’s singing. In addition, Li Zongsheng has often released new works that have been praised by the outside world in recent years. This is also an important reason why Li Zongsheng's concert venue is so hot, and Luo Dayou can hardly get a good box office after changing the venue.
Alan Tam’s concert in Beijing
Alan Tam’s concert: Cantonese songs are the mainstay, a generation of fans are old and worried about ticket purchases
As for the poor box office of Alan Tam’s concert, Meng Lun believes that the main reasons are: Most of his songs are Cantonese songs Most of his audience is elderly. Although Alan Tam has been releasing albums and pushing new songs in recent years, compared with his past songs, his popularity is not that high. The reason is obvious. There is too much traffic in this era, and the amount of information received by young people is so great that it is not easy to impress them.
In short, the generation that heard that Luo Dayou and Alan Tan grew up started or has grown old, with both old and young. For them, watching the show is a dispensable thing. Compared with young people, older fans have more concerns when buying tickets and need to think about it. Even if they have a certain financial strength, they need to calculate the time cost. Moreover, compared with the economic cost, they think that the time cost will be higher, so they need to consider many factors to make a decision before buying tickets. Unlike young people who buy tickets, it is relatively simple and can place orders at any time.
breakout
Miriam Yeung's concert: film and television accumulate popularity, "Zhiming and Chunjiao" specially planned successfully
"Laughing Auntie" Miriam Yeung became the "box office queen" for her first tour in the mainland, which made many people including the show business deeply deeply. Surprised.
Zhang Yiming believes that Miriam Yeung is very popular in Guangdong. Many of her Cantonese songs are very popular. However, she did not expect to have such a high degree of popularity in Beijing that she heard a Cantonese chorus at the performance. The repertoire of the mainland tour originally planned to sing a few more Mandarin songs to cater to mainland audiences, but the mainland audience’s voice was never expected: I hope she sings more Cantonese songs. This situation also surprised the performers.
In addition to music, Miriam Yang has also made great achievements in film and television, such as "Zhi Ming and Chun Jiao", "A Thousand Cups Are Not Drunk" and other films, which have deeply rooted her image of urban women, so many tickets for this tour include Beijing It was sold out in one day.
"According to the convention of Hong Kong singers, no matter how good the box office is in Guangdong, it will be difficult to get to the north. The main reason is because of language differences. In addition, many northerners are greatly influenced by Taiwan’s popular music and are fans who really grew up listening to Cantonese songs. Not much. But Miriam Yang is definitely an exception. "After so many years of debut, the accumulation is in place. "Zhang Yiming believes that, together with the special plan of the concert, it was exposed in advance: this year happens to be "the tenth anniversary of the encounter between Zhiming and Chunjiao", so there is a special link at the Beijing station: "Reminiscing together, reappearing together" The story of growing up. This wave of operations is in the heart of fans, and Miriam Yang's Beijing concert has a double harvest of box office and word of mouth.
Introduced by Zhang Yiming, artistPerformances are indeed divided into "big year" and "small year"-"small year" means that, for example, the artist is preparing a new album, is filming film and television works, or has just completed a tour and needs a long vacation, the female artist is pregnant, giving birth, etc. , These situations will not arrange a tour. 2019 can be regarded as a small year in the performance industry. Because this year is relatively special and there are many large-scale events, many top artists have no concert plans, and the performance market is relatively deserted. A reporter from the Beijing Youth Daily found that the concerts of Luo Dayou, Alan Tan, and Miriam Yang received much attention in the first half of the year. The only concerts worth looking forward to in the second half of the year were Zhang Jie, Fei Yuqing, and Cai Qin.
But Zhang Yiming also revealed that although this year is a small year in the performance industry, many big projects next year are under planning. It can be predicted that next year's Beijing performance market will be a gushing "spring". Article/Beijing Youth Daily reporter Shou Penghuan
This article was created by the author of the Tree Project [Beijing Shen once], and was published exclusively on Toutiao today. It is not allowed to be reproduced without authorization.
