The resumption of work and production is on the rise. When enterprises across the country press the "fast-forward button" for production, all areas of the Shandong sports industry also take a strong role and take the lead.
Taishan Sports took the lead in resuming work on January 29, striving to secure the Olympic orders and handing in the "responsibility answer sheet"; Ningjin, a number of fitness equipment companies represented by Maibaohe opened up the online battlefield to explore the development of new forms of home fitness; Rizhao Zhong Big sports respond quickly to ensure foreign trade channels; Jinan Lisheng Sports has all employees on duty and production is non-stop; the main venue of the 25th Shandong Provincial Games Kuishan Sports Center has resumed mechanical construction; and sports such as fitness and leisure, sports training, event services, etc. Service industry institutions are also not waiting, or working online or working hard to find opportunities in "danger"...
More and more Shandong sports companies are overcoming the adverse effects of the epidemic, strengthening prevention and control, and orderly resuming work. Promote the high-quality development of Shandong's sports industry. The
resumption of work and production resumed tens of millions. The "safety first"
epidemic was approaching, and Taishan Sports was caught off guard. The Asian and Oceania stations of the 2020 Tokyo Olympic Boxing Series Qualifying Tournament originally held in Wuhan on February 3 were adjusted to be held in Jordan on March 3. But the equipment they supply has already arrived in Wuhan ahead of schedule. "Transshipment has become a fantasy, only re-production." This is the decision of Taishan Sports after careful research and reporting to the local party committee and government.
As a result, a severe test of "scientific epidemic prevention and early resumption of work" has been launched at the Leling Taishan Sports Factory since January 29. They took the lead in firing the first shot of the Shandong sports manufacturing industry to resume work. Tian Lingxia, the head of the factory's sewing team, recalled the scene of the resumption of work, “Due to the urgent order, we resumed work on January 29. All personnel wear masks to work. The company sends special personnel to disinfect the factory area, workshops, restaurants, dormitories and other public places every day. The staff on duty measure their body temperature twice a day. Everyone eats at the wrong time and sits alone at a table to avoid clustering.” After 10 consecutive days of overtime work, the first batch of equipment was finally loaded and shipped out on the afternoon of February 7. Since then, other products have also been completed and issued to ensure that the Olympic boxing test matches are held as scheduled. It is understood that as of now, the proportion of Taishan Sports resumption staff has reached more than 95%, and the production capacity after resumption is about 80%.
“The importance of epidemic prevention and control goes without saying. What we can do is to actively cooperate with the government's prevention and control deployment and strictly implement various measures. After all, if there is an employee infection, the company is likely to face overall isolation.” Shandong Liu Xinli, general manager of Maibaohe Fitness Industry Group, said in a telephone interview with reporters. The pictures he subsequently sent to reporters also conveyed their commitment to responsibilities in strict prevention and control.
Implement the prevention and control spirit, improve the prevention and control system, strictly report the process, enter the factory, strictly monitor the body temperature, sterilize the workshop, produce at the wrong time, quarantine, resume work and resume production and epidemic prevention and control in an orderly manner. In every interview with a sports company, such strict prevention and control measures are mentioned. The company always puts the prevention and control responsibilities required by the government on its shoulders, and always puts the “safety first” of resuming work and production in the first place.
Rizhao is the host city of the 25th Shandong Provincial Games in 2022. The construction of venues is a heavy task. Currently, the construction site of the Rizhao Kuishan Sports Center, located in Kuishan Street, Rizhao Economic and Technological Development Zone, has resumed work. It can be seen on the site that the words "Going China·Wuhan Going" are written on the construction site display screen. Zhao Chenliang, manager of Rizhao Ruida Project Management Co., Ltd., said that in accordance with the requirements of the Rizhao Housing and Construction Bureau to resume work, they submitted the materials for the resumption of work and production and passed the review. The project has resumed construction for many days. "The construction site is currently closed. Management is mainly based on mechanical construction."
"Online office, service is not isolated." Sunshine Event Operation (Shandong) Co., Ltd. announced the start of 2020 through its official public account on February 12. Numerous sports training institutions are equally active in developing online businesses. The online training and competition activities of Jinan National Olympic Chess Academy, Liaocheng Wangguan Chess Club, Yantai Hailefu Sports Company and other institutions have been continuously...They are also in the forefront of resuming work and production.
focuses on prevention and control with one hand and production with the other. Shandong sports enterprises are resuming work in an orderly manner. According to a survey conducted by the Provincial Sports Industry Development Service Center on the resumption of production and work in some sports manufacturing companies, as of now, Rizhao Zhongda’s sports production capacity has recovered 80%, Qingdao Impulse 50%, Maibao 30%, and Shengbang Sports 25%……
competition performance industry, fitness and leisure industry and other sports service industries are also gradually following up, actively exploring new service models, and launching online fitnessGuidance, fitness teaching, and online competitions. This is like a safe and orderly epidemic prevention and control, everything is improving. The goal of
is affected. It is not easy for the brand reputation not to be lost. It is not easy to resume work. However, Shandong sports companies do not want to withdraw or cannot withdraw, especially the prominent manufacturing industry.
"According to our calculations, only repetitive production, equipment transportation and personnel services, etc., this change has directly increased the cost of the enterprise by tens of millions of yuan." Said Bian Zhiliang, the head of Taishan Sports. Not only that, according to reports, the Taishan Sports Service Team composed of more than 50 professionals is gathering preparations. In the next few months, they will rush all the way to different arenas on five continents to show boxers from all over the world the service capabilities and level of the Chinese brand.
is determined to go retrograde. In Bian Zhiliang’s view, this is the responsibility of the company’s brand and the spirit of the company. “In this case, it is better to bear the loss than to damage the brand. On the international stage, the brand is not only the brand of Taishan, but also It is a national brand.”
On February 19, trucks loaded with 19 containers in the Rizhao Zhongda Sports Industry Group started off in the light of the morning sun. It is reported that this is the second time the group has exported goods to the United States since it resumed work and production. Sun Haijiang, general manager of Zhongda Sports, said that due to the impact of the epidemic, the international projects undertaken by the International Business Department are facing tremendous delivery pressure. "If the delivery is overdue, in addition to high freight, it will also bring huge hidden dangers to the cooperation and trust between the two parties in the later period." It is also for the brand reputation. Zhongda Sports is not relying on it, and it is full of power to ensure the normal production of orders. On February 27, the third batch of 17 containers of Zhongda Sports was also on the road as scheduled. After the resumption of production, three batches of export goods worth 1.26 million US dollars. According to reports, Zhongda Sports’ existing orders have been scheduled to June, and the orders are sufficient. The company is confident and capable of completing its annual production target.
"Production will not stop, waiting for spring." Jinan Lisheng Sports General Manager An Jie blurted out in an interview. She said frankly that as a sports equipment manufacturer headquartered in Jiyang, the company has resumed work since February 10th because the employees are all locals, and it is producing at full capacity. "Although we are a company that uses government procurement as its main sales channel, we must be fully prepared and work hard to quickly integrate into the market after the epidemic is over."
Shandong is a veritable sports manufacturing province. The scale of participation in the China International Sporting Goods Fair held in 2017 can be seen: more than 100 in 2017 and 147 in 2018. In 2019, it rose to 165, accounting for 12% of the country's total. The scale and strength of exhibitors both reached new highs, ranking among the top in the country.
"The brand and reputation must not be lost. The role of Shandong sports manufacturing industry during the epidemic is proof." An official from the Provincial Sports Industry Center said.
is not only the sports manufacturing industry, Yang Haigang, general manager of Sunshine Event Service Company, said that they are also actively responding to the impact of the epidemic, improving crisis public relations capabilities, and maintaining the company's hard-won brand influence. It is understood that the Sunshine Event has adopted an online office for half a month, sorted out and optimized the event service process, carefully prepared 10 sets of packages for Party A to choose; trained the project manager to improve the overall ability to cope with the peak of the event in the second half of the year; and Sports Internet companies have established cooperation to discuss the intelligent cooperation of events to prepare for the next step to improve efficiency; establish a new media operation center, the official Douyin account and Toutiao account have been opened one after another, and the content is continuously updated.
is located in the magnificent swimming and fitness center in Dongchangfu District, Liaocheng. During the epidemic, it led netizens to learn 18 methods of scientific fitness through live video broadcasting. At the peak, thousands of people can be online at the same time. Then they organized a membership network fitness challenge. The person in charge, Sun Honggan, said that all employees did not stop for a moment during the epidemic. On the one hand, they contributed to the “prevention and control of the epidemic, and home fitness”. On the other hand, they cooperated with marketing strategies and worked hard to develop members after the epidemic.
turned "crisis" into opportunity and found a new direction
On the official public account of Shandong Maibaohe Fitness Industry Group, an open letter from the chairman attracted attention. The letter calls on colleagues in the industry to start thinking on the Internet and deploy online shopping malls. "In fact, this is the company's direction in 2019, but it is only due to the epidemic that made it come out ahead of schedule." Zhao Shilong, chairman of Maibaohe, said in the letter.
Maibaohe is a leading enterprise in the fitness equipment industry in Ningjin County, with sales outlets in more than 1,000 cities across the country. This time in previous years was a good time when the market was relatively strong.But now the company's more than 150 business people are waiting at home. "We used to be a traditional sinking front-line sales model. Sales staff need to negotiate and cooperate with the fitness club for the projects they are responsible for." Liu Xinli, general manager of Shandong Maibaohe Fitness Industry Group, told reporters.
Due to the need for epidemic prevention and control, the development of fitness clubs has been greatly affected. The company's sales staff could not go to the market. Under such a double blow, Maibaohe Company repositioned its target customers. They set their sights on the fitness club members they had accumulated. According to incomplete statistics, there are more than 50,000 fitness clubs in the country, and each fitness club has approximately 2,000 to 5,000 members.
digs into the consumption potential of members to make Maibaohe see new life. The company's R&D center urgently developed an APP-Maibaohe Youpin Mall, which not only puts various leisure and fitness products on the shelves, but also integrates some high-end lifestyle products in Ningjin County for online promotion to all members. "The development and launch of the mall meets that people cannot go out during the epidemic, and can exercise and shop at home. The integrated mall brings convenience to customers." Because
is a self-developed platform, it is not restricted by third parties and saves a lot. Operating costs. The company transfers all the savings from this part to consumers. Once the platform is launched, it has a good sales performance. "From our resumption of work on February 11 to today, the mall has been very active. Now some products have shipped 700 or 800 units, and some of them have more than 100 units. This has greatly helped our factory sales this year." Liu Xinli said. According to reports, Ningjin County is a national commercial fitness equipment production base. More than 100 fitness equipment companies in the county have resumed work and production. Most fitness equipment companies are facing the same dilemma as Maibaohe. Baodelong fitness equipment company builds a professional network sales team and fully enters the online market. Big Beard Fitness Equipment has stepped up efforts to develop home leisure fitness products, and meet consumer demand under the current situation through product differentiation. Companies are bucking the trend and turning crises into opportunities, bringing new hope to the fitness equipment industry under epidemic prevention and control. Under the
epidemic, the sports industry needs to "warm up" to survive the "cold winter" smoothly.
resumes work and production, Shandong sports industry is actively taking action and accumulating momentum.
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