Selena Gomez created a beauty brand to launch this summer, IG accounted for more than one million fans in two days

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recently announced on IG that the personal beauty brand "Rare Beauty", which has been in preparation for two years, will be exclusively sold in Sephora stores in North America this summer. A promotional video is also attached to convey the brand concept. She said in the film: "I will stop trying to make myself perfect. I just want to be myself." The key to "beauty" is how you see yourself: "You will not be defined by a photo, a like, or a comment "Rare Beauty" has nothing to do with the eyes of others, the focus is on how you see yourself." Emphasizes the beauty of personal characteristics and self-confidence.

Selena Gomez created a beauty brand to launch this summer, IG accounted for more than one million fans in two days - Lujuba

Selena releases a new album after 5 years

Selena has experienced emotional and health problems in recent years. The album "rare" is her diary in the past few years. In addition to using it in music works, it also has the same name as her personal brand. Included are the feelings she has been in the industry for many years.

Selena Gomez created a beauty brand to launch this summer, IG accounted for more than one million fans in two days - Lujuba

Selena has experienced emotional and health problems in recent years, and only gradually returned to the public view last year.

In fact, many European and American artists’ brands have paid great attention to instilling ideas, such as Rihanna’s "Fenty Beauty", which emphasizes multiple beauty and launched 40 With several foundation colors, the beauty industry is booming.

Although Selena has not disclosed other news about the brand yet, as far as she conveys the concept of "be yourself", it has been well received by the public. In just two days, the number of IG followers of "Rare Beauty" has exceeded one million. The popularity is quite high.

Selena Gomez created a beauty brand to launch this summer, IG accounted for more than one million fans in two days - Lujuba

I don’t know how Selena’s beauty products are

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