is not just the removal of blockbuster movies during the Spring Festival. This year, the mainland movie market will have movies throughout February.
Recently, Donnie Yen’s latest action movie "Fat Dragon Crossing the River" was withdrawn, and then, like Xu Zheng, it premiered on online video. As the most important domestic film in February, other "brothers" must follow, Li Xian's "Mystery of Arrival", Li Yitong's "I'm Waiting for You at the End of Time", etc., just a few days lover All the 12 new films have been withdrawn
. The situation may be even more serious. According to statistics, there were 31 new films released in February this year. Now it seems that all these films must be withdrawn. Even the film market in March will also be affected. Of course, among them Most of them are domestic films with small and medium cost, and the cost can be recovered by rescheduling or selling to online video sites, but there are also many movies that will be seriously injured at the box office.
"Iron Man" Downey's new film "Dolit's Fantasy Adventure" has a huge loss , Originally expected Chinese audiences to save their lives
"Dolit’s Fantasy Adventure" was released in North America on January 17, as a super giant costing US$185 million (1.2 billion yuan), the failure to release it simultaneously in China and the United States has disappointed Iron Man fans. , The film only won $55.2 million in the box office for 18 days when it was released in North America, and the filmmakers who lost money couldn't believe it. Naturally, the hope of recovering costs is given to the Chinese market with many Iron Man fans.
"Dolly's Fantasy Adventure" is not well produced. The later the release in China, the worse the box office will be
after Robert Downey Jr. plays Iron Man. , Achieved great success. But I have to admit that it also greatly restricted his play. Although he claimed to have left Marvel, it will take time for the audience to adapt to his new image. For example, Thor's Hammer's "Men in Black: Global Pursuit" also hit the street at the box office. same.
Downey’s performance in "Dolit’s Fantasy Adventure" is quite satisfactory. It is more like a test after leaving Marvel. He doesn’t care if he fails. The whole movie is too boring and young, even if it is 10 years old. Children look naive. Nothing new, no climax, plain as water. You said that the special effects are good, but it's nothing good to make these animals lifelike.
Generally speaking, the movie is a mediocre Hollywood assembly line work, because it is Downey’s first film to remove the Iron Man armor, and it has received attention that should not be received. The greater the so-called expectations, the greater the disappointment. If China and the United States are released simultaneously, it may be able to fool fans to pay, but now it is not only postponed but also withdrawn. Coupled with the bad reviews in the North American market, this 1.2 billion blockbuster film may be miserable in the Chinese market.
What is interesting are the two films of the Black Widow Scarlett Johansson, "Marriage Story" and "Jojo's Whimsical World" It was originally scheduled to be released on the mainland in February. Although they have been withdrawn, these two films are both high-profile dramas. They have been successful in overseas markets and have little cost pressure. The Chinese market is just icing on the cake, and the delay is not a big problem.
It was a surprise that "Hellboy: The Rise of the Blood Queen" was released in the mainland, and now it has also withdrawn the
superhero movie. Mainland audiences may be more familiar with Marvel and DC, and this "Hellboy: The Rise of the Blood Queen" is also a superhero The movie, under the banner of Dark Horse Comics, tells the story of a demon from hell who was summoned to the world by the Nazi Party, but by mistake, he recruited the Hellboy who was still a child, and was later adopted by Professor Bloom and turned into A supernatural power investigator
"Hellboy: The Rise of the Blood Queen" costs 50 million US dollars, or about 350 million yuan. In fact, the IP of Hellboy has already made two films, and the box office is quite satisfactory. This time, including the restart, the director Neil Marshall made an R-rated blockbuster. The director also directed "Game of Thrones", everyone should be able to know the extent of the yellow storm of "Hellboy: The Rise of the Blood Queen"
, especially Neal also made a horror film "Hellboy: The Rise of the Blood Queen" The audience spoiled by Marvel could not accept such a superhero movie, the Flurry of Demons, and almost every fight reached an unspeakable level. At that time, some netizens joked that the film was still released in the mainland. It is estimated that the staff will be deleted. Exhausted
And this kind of movie is often rare in the mainland movie market. Although the movie’s reputation is not high and the plot is old-fashioned, the action scenes are still good. The movie has not performed well in the overseas market and has not recovered the cost. If the Chinese market can be released, maybe Can help movies relieve stress. It’s a pity that once the file is withdrawn, it’s a question of whether it can be released again
You can see that "Dolit's Fantasy Adventure" and "Hellboy: The Rise of the Blood Queen" are both expensive to produce. Compare them with Xu Zheng and Donnie Yen. New movies are nothing. China's position in the global film market is already comparable to that of the North American market. The window period in the Chinese market is not only a loss of domestic films, but also a nightmare for imported blockbuster films.
