has a word often mentioned in the past few years: soft power.
As a film critic, this term is naturally also closely related to us, especially with the expansion of the Internet industry, film and television works, Internet celebrity videos, etc. have become important carriers of our cultural output.
For example, "Li Ziqi is not considered cultural output", which was frequently discussed before, has been reported by various media.
At the same time, the overseas repercussions of domestic TV dramas have become one of our criteria for judging the quality of a drama.
If we count the achievements of domestic film and television dramas going abroad in the past 10 years, we will find that our cultural output is indeed growing steadily.
For example, 2011's "Scary Step by Step", this drama can be regarded as one of the representatives of the real realization of cultural output in the 10s. It not only set off a frenzy in the country, but also made Liu Shishi rise to the top, but also in Korea, Japan, Thailand, etc. The entire Southeast Asia region has created many miracles in ratings.
At that time, all the OSTs of "Scary Step by Step" were broadcast on the streets of South Korea. You can imagine how popular the show is in the local area, comparable to the grand occasion of "My Love from the Star" broadcast in China.
includes the 2016 South Korean remake of "Shocking Step by Step: Rei", which is also the proof that the original "Starting Step by Step" has exploded in Korea.
With this drama, Liu Shishi has also become the white moonlight in the hearts of Korean audiences. In the entertainment news section of South Korea, as long as there is Liu Shishi, it has always attracted attention. For example, this group of pictures that Liu Shishi attended in Korea before was blown up by Korean netizens:
's "Zhen Huan Biography" in the same year was also popular overseas, and was also introduced by the United States and other European and American regions, but encountered some unacceptable The plot was cut drastically, resulting in an incoherent plot, so there were not many storms in Europe and America.
However, the response in Asia, especially in Thailand, is still great. "Zhen Huan makeup" has also become one of the popular imitation makeup of Thai Internet celebrities at that time. After
, "Langya List" is naturally a masterpiece that I have to mention. Before the series was introduced to South Korea, many overseas friends urged resources and urged translation on the Internet. Later, when the South Korean preview, netizens also specially cut a version. The basic love story of "Mei Changsu & King Jing". After the episode of
was broadcast, the original novel of "Langya Bang" was published in Japan and South Korea, which was popular in some areas. Of course,
is also due to the unacceptable reasons. The lines of "Langya Bang" are relatively more archaic, and the tactics in it also have a strong Chinese color, which is a unique product of the domestic historical society. Therefore, "Langya Bang" is still not popular. Go to Europe and America.
As for the past two years, "Strategy of Yanxi Palace" and "Chen Qingling" are the two dramas that have the most connection with the term "cultural output".
When the "Strategy of Yanxi Palace" hit the fire in 2018, the number of hits on the tubing exceeded 100 million, setting the highest number of hits for Chinese dramas that year, ranking first in Google searches, and being pirated by Vietnam's largest video site Zingtv in advance.
"Chen Qing Ling" is not to mention, it can be called the ultimate phenomenon drama of 2019. After it became popular in most of Asia, it went online on Netflix.
Japanese and Korean drama fans chased Wang Yibo and Xiao Zhan in the battle, completely crazy enough to chase idol idols.
Similarly, domestic dramas such as "Knowledge", "New Edition of Yitian Slaughter the Dragon", "Xiangmi", and "Full-time Master" have all achieved good results overseas.
For example, "Full-time Master" is broadcast in 38 regions around the world, ranking fourth among the hit dramas in a certain stage and category of Netflix, and is considered to be one of Penguin's most profitable homemade dramas.
and "Knowledge" has been the most viewed Chinese TV series on the Korean Internet hot search list during its broadcast in South Korea, setting a 15-year viewing record for Korean Chinese TV and so on.
It can be seen that the output of domestic dramas overseas is indeed increasing, and the influence is getting higher and higher, but does this mean that our cultural output in film and television dramas is already considerable?
is not. Putting aside the empty data and looking at the essence, we will find that there is still a big gap between us, Japan, South Korea, and North America.
For example, although "Strategy of Yanxi Palace" was the most searched Chinese-language drama on the Internet that year, its search terms were in Chinese instead of English, indicating that even on the Internet, most Chinese were watching this drama.
also has "Zhen Huan Biography", "Chen Qing Ling" and other series that can be launched on Netflix (Netflix). In fact, most of them cater to the Chinese audience.
Looking back at Hollywood and British and American dramas, including Korean dramas, their overseas audiences are much larger than local audiences, especially Hollywood, where many of its movie box office profits come from overseas regions.
Koreans also made a statistic. In their cultural industry, for every US$100 worth of output, there will be more than US$400 of industrial pull. In Asia, South Korea is one of the most successful countries in the cultural output of the entertainment industry. One.
So their dramas are very expensive when they are exported. For example, in 2013, "My Love from the Star" sold for more than 200,000 yuan. This is already the lowest price, and the 2018 "Strategy of Yanxi Palace" The cabbage is still exported at a price of several thousand to ten thousand yuan.
So, in terms of cultural output, we still have a long way to go. The data is not comprehensive and objective enough. After all, the Chinese data is too large, and it is not difficult to get a good-looking data.
And this kind of output is not always proportional to time. For example, the effect of "Huanzhugege" around the millennium has been set off throughout Asia, which is not comparable to any TV series today. There are also films made by our fifth-generation directors in the 1980s and 1990s. When we were proud of our films at Berlin, Cannes and other film festivals, our works have also entered the eyes of European and American audiences.
Therefore, cultural output is not a single proposition. While we are constantly striving to improve the quality of the series, we must also consider how to improve our depth and breadth. The bottom line, scale, and limits of
are all our considerations. We can neither shoot to death with a single shot, nor can we use it all.
There is still a long way to go for the cultural output of our domestic dramas!
text/Pharaoh
