Multi-billion-dollar box office movies sparked a transnational "drinking incident"

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has just won the Golden Rooster and Hundred Flowers Film Festival award for the film "Wandering Earth". It has been praised as the best cultural output product in China in recent years. It has achieved social and economic benefits with the expression of lofty Chinese values ​​and world-class production level. Double harvest.

Multi-billion-dollar box office movies sparked a transnational 'drinking incident' - LujubaMulti-billion-dollar box office movies sparked a transnational 'drinking incident' - Lujuba

The difference between Chinese and Western wine bottles is not only because of the different types of wine, but also the differences between Chinese and Western cultures. The differences between Chinese and Western cultures are manifested in many aspects, but they are not complicated to sum up: it reflects the difference between concrete and abstract thinking in the way of thinking, and reflects that Westerners are more practical in life, while Chinese people are more spiritual. Take European religious works of art as an example. While we admire the exquisite and realistic techniques, we feel that the imagination of foreign masters seems a little poor: in order to show that angels are flying, we have to give those elves a pair of wings. . And the Chinese master added a few white clouds and a few streamers to the fairy sister, and they seemed to fly.

Multi-billion-dollar box office movies sparked a transnational 'drinking incident' - Lujuba

Take drinking as an example again. Foreigners are more focused on the matter of drinking. You have to drink several kinds of wine during a meal. Drink "liqueur" before the meal. Aquatic and poultry dishes are served with dry white wine and meat. Vegetables are paired with dry red wine. After the meal, you should drink a heavier sweet wine to "digest food." On important occasions, Chinese people basically mainly drink liquor. From the opening of the banquet to the end of the banquet, they basically drink one type of wine. In fact, what kind of wine is not important to China, who to drink with, and why. Is more important.

Let's return to the topic of wine bottles. Why do Western wines use dark green glass bottles, while Moutai uses milky white glass bottles? In the West, clay pots were first used to hold wine. By the 17th century, glass manufacturing technology had made great progress, and strong glass bottles were produced, so people began to use these bottles with oak corks to hold wine.

Since the glass material is sandstone, limestone, etc., there are many impurities, and the glass produced by firing has a green color. There was no decolorization technology in the past, and transparent glass can be made long ago. Why do you still use dark green wine bottles? It turns out that sunlight will destroy the antioxidants and tannins of wine, causing the wine's quality to decline rapidly and even sourness. The dark green wine bottle can filter out light and protect the antioxidants and tannins in the wine. Therefore, the wine bottles we see are usually colored. In summary, Westerners use dark green bottles from beginning to end from pragmatism.

China first used earthenware jars to hold wine. Even until the founding of New China, Moutai Distillery always used earthenware jars to hold wine. Because the ceramic bottle manufacturing technology was not advanced enough at that time, the wine bottle could not be made successfully in the blanking process. The bottle body had to be made in three parts, the upper, the middle and the lower, and the surface was rough and the joint traces were very obvious. It was not only easy to leak, but also not beautiful enough.

In 1955, the "Golden Wheel" brand Kweichow Moutai was sold domestically (the clay pottery reached the 1960s, and the milky white glass bottle finally passed technical research and trial production and began mass production. Ordinary transparent glass bottles have no leakage problems and can be used to serve Wine, why use milky white glass bottles for Moutai? One reason is that milky white glass bottles can effectively block light and ultraviolet rays, which is more conducive to the storage of sauce-flavored wine. If the wine is exposed to ultraviolet rays, the temperature of the wine bottle will rise. High, leading to changes in alcoholic acid and esters, which damages the body and deteriorates the quality of the wine. Another reason is that the liquor of Maotai-flavored liquor is slightly yellow and transparent. If it is in a transparent glass bottle, it will show yellow , Does not look so beautiful; and the use of milky white glass bottles to circumvent this small problem.

​​2019 "Feitian Brand" Kweichow Moutai Liquor In other words, even the bottle of wine is used by the Chinese people. We must take care of our spiritual feelings. This is the difference in culture. Different cultural backgrounds and cultural traditions have caused considerable cultural differences between China and the West in ways of thinking, values, codes of conduct, and lifestyles. Learn more about Chinese and Western wine culture The difference between the two cultures is conducive to deepening the understanding of these two cultures and promoting cross-cultural exchanges. What Beijing Moutai Cultural Research Association has been doing for ten years since its establishment is to use wine as a medium to promote Chinese culture.

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