文| Lili
In recent months, the theater can be said to be full of flowers. There are many strong line-up movies such as "Youth", "The Gathering at Southern Station", and "Two Tigers". Big productions such as "Sword Out", "Frozen 2" and "Joker 2" have attracted much attention. Fans must have tightened their wallets.
However, in this crack, a small domestic production film quietly released, I guess you may not even have heard of the name-it is "Sherlock on the Plain".
"Sherlock on the Plain" is an absurd comedy film directed by young film director Xu Lei and supervised by Rao Xiaozhi.
The film tells about the super-British flipping over the old house. On the way to help, his friend Shuhe was hit by a car in a coma and was hospitalized, and the vehicle that caused the accident escaped. Chaoying didn't save much money in half his life, but the renovation of the house suffered.
Faced with money-burning hospital bills, in order to help friends, Chaoying and good friend Zhan Yi turned into rural detectives, riding electric tricycles on the North China Plain, using their own way to track down the driver.
The film was officially released on November 29. At the beginning of the show, many Weibo big v and film critics gave praise, Douban scored 7.8, and the audience scored 8.5. Such a good reputation failed to bring surprises to the box office. Only three days after the release, the lineup has been less than 3%, and the cumulative box office is less than 10 million. Although the editor of
has a pity, I am not too surprised by the box office results. There are three reasons-
Reason 1: The cast is not good, and the themes of the script are limited. Although the current film and television industry is quite controversial about the flow-first approach, it is undeniable that the flow of actors and scripts is indeed a good box office. Big important factor.
"Sherlock on the Plains" starred almost all non-professional actors, and the actor Chaoying was played by the director's father. The films of a group of rural old men were not good enough for the first impression. The
film is adapted from a real story. It is a daily life that takes place in the countryside and neighbors. Even if it is suffixed with the word absurd comedy, it cannot be separated from the keywords of "rural" and "old man". This kind of subject matter is novel but unlucky. At least when I first read the introduction, I always thought of the picture of "Country Love".
Reason two: The movie’s name is not eye-catching due to the fight between the gods during the release schedule.
has "Frozen 2" before and "The Gathering at Southern Station" afterwards. The two high-profile masterpieces are flanked back and forth, and there are also "Two" in between. With new works such as "The Tiger" and "The Knife Out of the Sheath", the audience's wallets are becoming increasingly dry and dazzled so that they can hardly come across. How can they easily notice the humble "Sherlock on the Plain"?
Furthermore, the title is too directional. It was originally about the story of a small town detective, but "Sherlock" is not a household name, so this "Sherlock" persuades a wave of unclear audiences. Some netizens complained: "Why not just call Sherlock Holmes on the Plain? Sherlock really didn't realize what it is."
Reason three: The announcement is small, and the set-up is embarrassing. Although
is on theaters, it is also It is really a small-cost movie. Compared with the various trends of other films, aside from the content itself, the selling points of "Sherlock on the Plain" are probably only the two points that are produced by the director Rao Xiaozhi of "The Nameless" and the FIRST Film Festival Best Text Award. The announcement of
is almost entirely based on the evaluation and recommendation of big coffee and moviegoers in the circle. Such a "word of mouth" publicity operation made the audience know very little about the film, and the number of films scheduled was pitifully small.
Many movie-going netizens said that there are not a few theaters in the city, even if there are theaters, they are usually arranged in the middle of the night or during the day on weekdays. As a result, with a small number of films and a low attendance rate, the continuous cycle led to a low ebb of film screenings, and "Sherlock on the Plain" was almost released from theaters.
Even if the box office results are not outstanding compared to other films, it is a good record for this small production that costs less than one million. In short, time and word of mouth will test the quality of a movie, and a truly good movie will not be dusted.
