this fall have almost been finalized, and "Joker" is the undisputed big winner. The success of this film is actually of great significance to DC. Because since the new century entered the field of cosmic movies, DC has been far behind Marvel. You must know that in the comic era, DC is still Marvel's big brother! Although DC fans cannot expect DC to surpass Marvel in Hollywood with the film "Joker". But the success of the film undoubtedly pointed out the right direction for DC to mix in Hollywood. On December 6th, Beijing time, a Hollywood film critic pointed out in his column that the success of "Joker" seems to be accidental, but there is an inevitable factor in it-the replacement CEO of Warner, DC's parent company. In June of this year, Ann Sarnoff replaced Kevin Tsujihara as the new CEO of Warner. From the success of "Joker", the author talks about the significance of Warner's replacement of CEO for DC. When everyone was publishing comics, DC was established a few years earlier. In terms of sales volume and comics' creativity, DC's era ratings were higher than Marvel. However, when everyone in the new century entered Hollywood, of course Marvel's transformation came earlier. From the data point of view, DC is behind Marvel by more than a half. Not to mention that compared with Marvel, since the birth of cosmic movies in DC, they once gave people the feeling of "cannot mix" in Hollywood. It may be a little late for DC to enter Hollywood, but most people summarize the reasons why DC did not “make a big shot” in Hollywood before: its parent company, Warner, is “stubborn” and Warner’s original executive chairman Kevin Tsujihara , Did not give the DC universe a modern creative attitude and full creative freedom.
Many people mistakenly believe that the relationship between Marvel and Disney is similar to the relationship between DC and Warner. In fact, this is a completely different relationship. On the road to Marvel's success, Disney did help a lot, but the two companies are just a cooperative relationship. But the relationship between DC and Warner is different. Warner is the parent company of DC. This affiliation signifies that no matter what kind of film DC publishes, it needs Warner's funding. When the former CEO was in charge, DC was not without the good ideas of cosmic movies, but the Kevin Tsujihara team did not pass DC's ideas. So when everyone learned that Kevin Tsujihara was "dismissing get out of class", DC fans were the happiest, because DC had been unable to develop for a long time under the guidance of Warner's "old concept".
Actually, the author understands this situation. Warner is an old studio that survived the golden age of Hollywood, and its creative thinking is still "old school" style. If you are creating feature films or independent films, the old-fashioned creative style can be called "imitating classics". However, cosmic film is a new field, and it is certainly not feasible to use the old ideas to create. DC universe movies represent innovation, and the former CEO of Warner could not change the old creative ideas for a while, which made DC's previous development in Hollywood unfavorable. However, after the new executive chairman Ann Sarnoff took office, she encouraged her subsidiaries to make bold creations, and gave DC universe movies a lot of investment and creative freedom, which is a sign of DC's re-emergence.
Therefore, it is not accidental that "Joker" was able to catch fire this fall, but because the new CEO changed Warner's old style and vigorously developed novel movies. This is of great significance to the re-emergence of DC. Seeing the immediate effect of Warner’s replacement of the CEO, DC fans can’t help but sigh: “In fact, it’s time to replace the CEO!” Ann Sarnoff is a former BBC executive. Although she sounds like a “layman” in the film industry, she The thinking used for reform and innovation is a valuable asset that Warner has been missing for a long time. I believe that the success of "Joker" is just the beginning, and Warner, as a veteran film studio, also needs to use the resources. Now after Warner has changed its CEO, it has allowed its subsidiaries to let go of their film creation ideas. This is of significance for DC on the road to re-emergence. major.
