[Impression Jinye] "Marriage" of Film and Television and Scenic Spots The 2nd Hainan Island International Film Festival helps the integration of culture and tourism

Yangguang Net, Sanya, December 2 (Reporter Sun Bingjie) Film is a comprehensive art. In addition to "what and how to shoot", "where to shoot" is also very important. In order to further promote the cross-border development of film, television and cultural tourism, as one of the important activities of the second Hainan Island International Film Festival, on December 2nd, the "Hainan Island International Film Festival-The Second International Best Filming Scenic Spots Promotion Conference" Sanya, Hainan officially opened. Well-known producers and representatives of scenic spots gathered together to explore the in-depth integration of tourism and film and television creation.

As one of the main sections of the second Hainan Island International Film Festival, the "International Best Filming Scenic Spot Promotion Conference" is the first large-scale cultural tourism with the core concept of "culture + tourism" launched at the International Film Festival in China The integration event is hosted by China Central Radio and Television and the Hainan Provincial People's Government. This conference continues the core concept of the first scenic spot promotion exhibition, giving full play to the core concept of "film + tourism" and the guiding role of mainstream culture to promote domestic and foreign cultures In-depth integration of tourism resources and the film and television industry. Enhance the awareness and influence of cultural tourism brands in various cities, and promote the development of their cultural tourism economy.

An excellent film work is often inseparable from the creation of the author's unique choice of shooting location. A professional film and television shooting base is also a vital part of the film industry system. In recent years, many countries and regions have introduced a series of preferential policies in order to promote the in-depth integration of culture and tourism and attract more excellent film and television teams to come for shooting. Representatives of Malta who attended this film festival said that for film and television projects that meet the standards shot in Malta, they can get 25% of their actual local expenditures in cash back; if the project is set in Malta and shows Maltese cultural elements, you may also get Extra 2% cash back. Qualified companies must have a local budget of 200,000 euros, and the actual expenditure must be no less than 100,000 euros. The 18% value-added tax and 7% of the hotel accommodation fee can be fully refunded.

At the same time, the Malta Film Bureau can provide a one-stop service including visa, framing and filming application for the Chinese film and television production team, and it only takes one week at the fastest. More than 90 years of film industry history has cultivated a large number of professionals for Malta, from production directors, assistant directors, coordinators, to post-production technicians, all with rich experience and skills to choose from. Ye Ning, vice president of

Huayi Brothers, further proposed that if you want to attract excellent film and television projects to negotiate and cooperate, a good location must not only have beautiful and unique scenery, but also provide complete supporting services, including equipment, Personnel and landing services. Take Sanya as an example. About dozens of films come to this location for shooting every year. It has a relatively complete industrial chain and is worth learning. He also believes that the Hainan Island International Film Festival provides a good communication platform for film companies and local governments, allowing film and television to "marry" with scenic spots, and promote the better development of the cultural and tourism industry. Li Ning, CEO of

Xinli Media, specifically talked about his thoughts on the selection of scenic spots in the site selection of the project "The Legend of the Demon Cat". Director Chen Kaige was also building the "Tangcheng" in the film while filming "The Legend of the Demon Cat". The Tang City in the film now truly exists in Xiangyang, Hubei, and is now the "darling" of film and television companies. The hot dramas "The Mistakes of Kyushu" and "Tiansheng Long Song" were all shot in Tang City. Driven by "The Legend of the Demon Cat", Tangcheng has also become a popular "punch-in place" for tourists. On New Year's Day 2018, the number of visitors reached a peak of 22,000 in a single day. It is reported that the second phase of Meng Haoran Xiangyang Tangcheng base has started construction, including a series of The supporting facilities are expected to be completed in May next year. In his view, the filming area and the film and television works are mutually successful. “Choosing the right scenery can add to the film and television works, and the fire in the film and television dramas can drive the development of the local tourism industry.” He hopes to make the filming location through various efforts. Build it as a cultural landmark and make it develop for a long time, rather than throw it away.

In recent years, film and television location shooting sites have increasingly become a hot spot for film and television companies, local governments and other parties. Representatives from cultural and tourism departments such as Bayannaoer, Inner Mongolia, Xiangyang, Hubei, and Pingyi, Shandong also introduced the characteristics of each region on the spot, hoping to attract more film and television teams to the local site for in-depth cooperation.

It is reported that during the conference, an international film and television tourism cultural cooperation alliance will be established to introduce to the film industry and the public the rich resources of scenic spots that have the value of artistic creation in the future, so as to promote the in-depth cooperation and win-win development of tourism and film and television creation.

Another feature of this international best shooting scenic spot promotion conference,It is to set up a celebrity promotion special. At that time, stars such as Huang Shengyi, Sun Yizhou, Jiang Mengjie, and Li Landi will attend the international best scenic spot promotion conference, interact with the person in charge of the scenic spot, enhance the popularity of the scenic spot through star power, rely on the fan economy, promote the conversion of the scenic spot, help the transformation and upgrade of the scenic spot, and further Build and improve the film and television industry chain.