IP drama, a not unfamiliar concept.
Its embryonic form is a novel, anime or game. After a series of adaptations, it has become a film and television drama with its original fans. There are many "big IPs" in
, which are widely distributed in popular online novels. Some have been adapted into popular film and television dramas, such as "Chen Qing Ling" and "Dear Love," in the summer vacation; some are still in the process of taking root, such as the "Qing Zan Xing" which is being torn down.
Hollywood’s "Big IP" has a wide range of influence, radiating to fan circles around the world. There is no doubt that the hottest IP today is Marvel's "Avengers" series; the hottest IP ten years ago was probably the "Harry Potter" and "Lord of the Rings" series.
But going back to its roots, Hollywood’s first national IP is actually the "Star Wars" decades ago.
Recently, the Disney+ platform launched the "Star Wars derivative drama" and "The Mandalorian", which has received numerous praises once it was launched. Douban scored 9.4 and IMDB scored 9.1, which proved that it is a successful IP drama.
1.
The success of "The Mandalorian" benefits from the potential market of "Star Wars".
In 1977, George Lucas filmed "Star Wars", which opened an era since then. 3 forwards + 3 prequels, constructing an open star world.
"Star Wars" has become one of the most important parts of American pop culture. It is not only the king of the film and television week boundaries, it has created the era of hard science fiction special effects, but also exported the American values of freedom and equality.
George Lucas founded the "Light and Shadow Magic" industrial special effects company according to the times. At first he was only responsible for the computer special effects of the "Star Wars" series. Now it is the largest visual effects supplier in the United States.
However, "Star Wars", which became popular abroad, has encountered Waterloo at the box office in China. In recent years, from "Star Wars 7" to "Rogue One" to "Star Wars 8", the box office and word-of-mouth can be described as losing ground, and the latest box office is not even as good as the "Predecessor 3" of the same period.
The "Star Wars" series, which has a certain threshold for viewing movies, is not very friendly to new entrants. This defect is finally resolved in the spin-off series "The Mandalorian".
are independent of each other, and they are inextricably linked. "The Mandalorian", which does not set a threshold, not only precisely targets Star Wars fans, but also captures new fans interested in science fiction themes.
2.
The Mandalorians are an ethnic group on the planet Mandalorian and live a militarized life. They wore helmets and armor, and their combat effectiveness was first class. The protagonist of
belongs to this group and is a bounty hunter who collects money and does things.
is ruthless, few words, stable and ruthless, which are his distinctive characteristics, so he can always receive valuable rewards.
is a new mission that allows him to re-board the spacecraft and go to an alien planet to perform. As long as he can bring back live prey, he can win the precious Bestal Steel. The
spacecraft landed on a barren land with harsh geological environment, and he accidentally encountered a crawling monster that was difficult to deal with. Fortunately, the strange farmer who came after hearing the news conquered his mount and rescued him in time.
With the help of the farmer, he finally went deep into the destination and met the bounty robot with the same goal. After a fierce fight, he finally saw his prey-a 50-year-old baby.
(it is the same species as Master Yoda in "Star Wars")
, one person and one baby, embarked on a lonely way home. When the actor was attacked, the mysterious baby also used the force to help him. Obviously, their bond will not stop at the relationship between the hunter and the prey...
Friends who are familiar with the "Star Wars" series will discover the secrets in the vast interstellar space in "The Mandalorian", in order to match the familiar context The stories complement each other.
Non-Star Wars fans will look at this story from another perspective: it is a hard science fiction "space opera", a contemporary phantom of the spirit of Western films, and a cruel legend of "Wolverine 3"-style heroic end.
3.
"The Mandalorian" is the first move of Disney's streaming media Disney+, which is self-evident for the development of the entire platform.
sits on 21st Century Fox, Marvel Pictures, Lucas Pictures, Pixar Animation and other labels Disney+, and has gained many fans as soon as it went online. In time, it will inevitably become a spoiler that threatens preemptive video platforms such as Netflix and Amazon.
Considering the significance of Star Wars to American audiences, Disney+ chose it as a crucial stepping stone. Judging from the cast and budget, "The Mandalorian" is a TV series with a movie quality. The directors of
are: Jon Feiru, who directed "Iron Man" and reversed Marvel's fate; Taiga Widiti, who holds "Thor 3" and "Thor 4", and the Howard family with a lot of connections Younger daughter Bryce Dallas Howard; female director Deborah Zhou of "Coquettish Lawyer 4" and "American Gods 2".
Almost everyone is a filmmaker who has been immersed in the Hollywood production industry system for many years. Both the experience and the status in the industry are full of expectations.
The single integrated cost of "The Mandalorian" is about 12-15 million US dollars, and the full season cost is about 100 million US dollars. The advantage of rich wealth is that the texture of the whole show is amazing.
The endless expanse of the planet, the harsh environment of ice and snow, the dirty technology world where futuristic and roughness coexist... In every frame of distressed scenes, you can feel the funding is burning.
"The Mandalorian" is only the first successful piece of Disney+ Wanli Hongtu. In the not-too-distant future, we can still see the linkage between Disney and Marvel. The highly watched super-English single-player series "Rocky", "The Falcon and the Winter Soldier" and "Wanda and the Vision" will also be on the platform. Premiere.
From a macro perspective, "The Mandalorian" is a landmark. It is not only an opportunity to revitalize the "Star Wars" series, but also the fuse for Disney to start the battle of streaming media.
