On November 26, the 3rd Fenghuo Cultural and Creative Conference (2019) was held in Beijing, focusing on 18 cultural industry-related themed forums such as the cultural industry annual conference and cultural finance, bringing about new patterns, new trends, and In-depth discussion of new topics.
At the cultural industry annual meeting on the morning of the 26th, Rao Shuguang, director of the China Federation of Literary and Art Circles Film Art Center, first expressed his views on the fastest growing area of the cultural industry-film. He said that at present there is a trend of ebb and flow between online movies and cinema movies. At the same time, there is also a broad space for interaction between the two. In addition, "This year's Golden Rooster Award announced that it will return to the "one-year review" model. And the enthusiasm of the three films in the National Day file," none of these phenomena implies various possibilities for the future development of the Chinese film industry.
He also discussed the industrial trends of film art, such as the transfer of cinematic movies to online movies, and put forward his vision for online movies: he hopes that the online movie market can form a more diversified and differentiated movie market that can meet audience differentiation , Diversified and refined needs to meet people's expectations for a better life.
Wei Pengju explained the new pattern of the domestic film market and its capital logic from the perspective of the film capital market. As the dean of the Institute of Cultural Economics of the Central University of Finance and Economics, he remains optimistic about the positive growth of the film market this year. "At present, the Chinese film market is being adjusted from exogenous growth to endogenous development." He said that endogenous growth means that the Chinese film market has gradually shifted from the original exogenous stacked development to an internal development that relies on quality, innovation, and endurance. During the period of birth, the value and quality of film works, as well as cultural and technological innovation, are becoming the internal vitality of the long-term sustainable development of the entire industry. Based on this judgment,
put forward three major suggestions for current movie investment: investing in mainstream commercial blockbusters, investing in classic IP animation, and investing in cutting-edge cultural technology. "Movie box office is essentially a market-oriented choice of value consensus."
Unlike the above two guests, Mei Song, director of the Beijing Cultural and Creative Industry Promotion Center, started from the entire cultural industry level and focused on the core area of Chinese culture-Beijing How does the city lead the content production of cultural and creative industries. Mei Song pointed out that Beijing’s cultural and creative industries mainly focus on three major areas: one is content creation and production, the other is creative design services, and the third is cultural integration and development. “These three areas are the focus of Beijing’s cultural and creative industries, and they are also policy enhancements. He said that Beijing will achieve a breakthrough of 1.5 trillion in revenue from cultural industries above designated size by 2022. In the next three years, Beijing will usher in many cultural industry development opportunities such as the Beijing Winter Olympics.
At the specific application level of the cultural industry, Sun Jianjun, chairman of the established media company Pegg Media Group, focused on the company's layout and views on 5G immersive interactive experience halls and short videos. "This is an opportunity for the third wave of Chinese media development." Sun Jianjun said that the ability to mass-produce short videos, online celebrity live videos and flash events at low cost and high quality will usher in a huge market in the future. The capacity of this market will be a thousand times that of movies and TV.
The partner of Bubble Mart in the domestic trend toy industry shared the development of the most popular industry in the cultural industry in recent years-the trend toy industry. . On the day of Double Eleven 2019, Bubble Mart became the number one in sales in the flagship store of Tmall Double Eleven toys. "This is the first time that we have surpassed traditional overseas toy brands such as Lego and Bandai to become the number one in sales. This shows the current popularity of trendy toys."
Professor of Peking University and deputy director of the National Cultural Industry Innovation and Development Research Base Chen Shaofeng from Cultural Enterprise At the level, it summarizes ten core business models, and discusses the problems and solutions behind the business models. He summarized these ten core business models into ten four-character words, namely: method duplication, one fish forever, brand leadership, professional value-added, technology-driven, cultural empowerment, cross-border integration, customized upgrade, extended development, The aggregation of platforms corresponds to the different stages of the development of the cultural and creative industry.
Making good use of these business models can better avoid the much criticized phenomenon of the new three board rules in the capital market-Plasterer's Law. He likened running a business to an act of a plasterer teaching his apprentices to build a house.
"All small and medium-sized enterprises in China facing growth issues need to change their practices, not just work hard." Chen Shaofeng proposed three countermeasures from the level of enterprise managers: First, the enterpriseThe industry needs a dedicated person to take charge of abstract issues, that is, the way of thinking; second, the business model must be reproducible, and the industrial chain must be extendable, that is, "one fish will eat forever"; third, business managers and entrepreneurs need to clarify their responsibilities .
On the afternoon of the 26th, the Fenghuo Cultural and Creative Conference (2019) opened the sub-forum "Cultural Finance Summit". It was the tenth year of China's cultural finance development. Jin Wei, the deputy director of the Cultural Finance Research Center of the National Finance and Development Laboratory, published the "Ten Years Review: The Growth and Reform of Cultural Finance" keynote speech.
He said that during the ten years from 2009 to 2019, my country's cultural finance has made four major progress: first, the cultural financial policy system has taken shape; second, banks and other financial institutions have entered a period of initial professionalization of cultural finance; third, my country's cultural enterprises have been involved in a multi-faceted and diversified capital market; fourth, the financing scale of the cultural industry has achieved rapid growth, which has greatly promoted the development of the cultural industry.
In addition to Beijing Fenghuo Cultural and Creative Center as the host, the National Cultural Industry Innovation and Development Research Base, Peking University Cultural Industry Research Institute, China Cultural Industry Promotion Association, Zhejiang Gongshang University China Internet Cultural Industry Research Institute, (Singapore, Melbourne, Yunnan) Liuyun Pavilion, 2049 International Cultural and Creative Industrial Park, Zhongguancun Internet Cultural and Creative Industrial Park, Chinese Origin Cultural Research Center, and China Cultural Exchange Network are the supporting units of this conference. (Sun Jinxing, all media reporter of Guangming Daily)
