iQiyi and Youku recently announced the online movie sub-bill list for October. It is worth mentioning that according to official data, the monthly lists of the two major platforms cover action, love, and mythology, including movies of various themes such as ancient, modern, and modern. The theme of is obviously diversified.
appeared in October’s new film, two parts of which accounted for more than 10 million at the box office. Among them, "Journey to the East" with the theme of ancient costume mythology successfully entered the top 20 list of iQiyi’s annual accounts with 11.46 million box office.
2019 has only two months left. The box office of
head movies is still 120 million less than last year.
According to the lists released by the two platforms, as of October, the top 30 movies on Youku and iQiyi in the box office in 2019 had a total box office of 470 million, of which Including 10 Youku and 20 iQiyi. last year shared the top 30 movies on iQiyi and Youku with a total box office of 590 million yuan, which is 120 million yuan less than last year.
There are two months left in 2019. If during this period, there are no hot movies that are out of the circle to drive box office growth, this year’s online movie box office performance may not be as good as last year, let alone last year’s "single film share of 7,000 Ten thousand or even eighty million" is expected.
is undoubtedly a crucial year for online movies. With stricter supervision and stricter regulation of the industry itself, online movies have gradually established a healthy ecological environment. is a year of adapting to changes in the industry and regaining its rhythm. Box office shrinking is the inevitable transition of the industry. In the increasingly calm market environment, the overall performance of online movies this year is not much different from that of last year, and the industry is making steady progress.
Douban 8.0, the realism theme opens up a road to high reputation.
Since the second half of the year, there will be no shortage of "word-of-mouth" works in online movies, such as "Chen Xiang: The Heavy Building at 6:30", "The Great Earthquake", "The Donkey on the Tree" Wait, Douban scores are above 6 points.
In October, has many realist works on the list. includes "My Himalayas" adapted from the real deeds of "Yumai Three Township"; "The Red Son-Going Single-handedly" based on the true historical events of Ulanhu's maintenance of the unity of the motherland; and the warm positive energy film "Hua'er" Photo Gallery.
It is worth mentioning that 's main melody online movie "My Himalaya" has a score of 8.0 on Douban, temporarily becoming the highest score of the 2019 Douban online movie . At the same time, "Son of Red: Going to the Meeting Single-handedly" scored 7.1 points and "Huaer Photo Studio" scored 6.4 points. "My Himalayas" and "Son of the Red: Going Single-handedly" are both works of the "New Era Realism Network and Cinema Alliance" jointly organized by iQiyi and Film Channel, and have become representatives of premium online movies. Behind the high scores of
these works are the help of professional teams and talents, which are the addition of excellent stories and productions, and these are what most online movies lack. has a good story with a certain degree of social discussion and practical care, and the high reputation "out of the circle" triggered by it will become the direction and trend of future movie content production. The public version of
is not tepid, and the monster theme is fully platform-based. The bonus of
theme is reduced, and there is an urgent need for a boutique breakthrough. Compared with nearly half of the public IP movies in the top 30 movies of last year, the public version of this year's list is obvious. IP movies have drastically reduced. With the diversification of online movie themes and the increasing quality of content, the quality of film creators has been upgraded, and new themes have been explored. The production of quality movies and content creation have become the trump cards of online movie competition.
is still on the list of iQiyi and Youku with public IP movies on the list. Iqiyi’s "East Journey" and "Huo Yuanjia", Youku's "Di Renjie: The Gods Going to Earth" and "Ip Man's Kowloon Walled City" are all on the list. Since 2016, the public IP was widely adapted into online movies. Such movies have been dubbed "crude" and other titles. Although criticized by the audience, they have never lacked on the list. As a "traditional" theme movie,
public IP movies involve comedy, action, adventure, love, fantasy, magic and other factors, and have always been the mainstream consumer. However, its adaptations often fall into the pit, pile up bridges, and are difficult to get out of the classics, etc., which makes it difficult to produce explosives, and lacks a way to lead the industry.Xiang's out of the circle. The change of
is gradual. It is expected that within a period of time, public IP movies will also appear in the market, and these traditional themes will still be the backbone.
