On October 25, the all-Chinese film "Don't Tell Her" was officially scheduled to be released in the Mainland on November 22. After that, the film entered a intensive pre-screening promotion. The "Family Dining Together" segment released in advance by the film party sparked heated discussions and deepened audience expectations.
On November 19th, actor Zhao Wei posted on Weibo, “It’s the words that can’t be said and the last partings that taught us to grow. The movie "Don’t Tell Her" Come on!" to promote the movie.
Who ever thought, there was news on November 20 that "Don't Tell Her" in Mainland China will not be released as scheduled. In the end, the official Weibo of the movie "Don't Tell Her" announced the withdrawal news, and the new schedule has not yet been determined.
Regarding the temporary change of movie files, there are different opinions on the Internet. Some people think: "The film could not be released as scheduled due to censorship." But some people bluntly said: "Don't deduct all the'pots' for censorship. They are obviously afraid of not beating the "Frozen 2" released on the same day."
The excellent Chong Ao "explosive style"
"Don't Tell Her" was released by the American A24 Film Company and written and directed by Chinese female director Wang Ziyi. The film focused on "whether family members are sick, should we tell the truth" as the focus of discussion. It tells the story of a Chinese American family whose grandmother is suffering from cancer, but the family chooses to hide the grandmother and let all the family go home to see the grandmother's last side under the guise of a wedding .
It is understood that the total investment of the film is 3.5 million U.S. dollars. It was released on a small scale in the United States on July 12, and it won more than 350,000 U.S. dollars at the box office. The average single-room opening score was 87,833 U.S. dollars. Ranked first in "Rotten Tomatoes" and maintained a 100% favorable rate for a long time.
On August 2nd, "Don't Tell Her" was released on a large scale in the United States. The final film received a box office of 17.66 million US dollars, a Rotten Tomatoes favorable rate of 99%, IMDb8.1, and Metacritic 89. At the same time, many media outlets in the United States are full of praise for the film. For a time, it almost gained absolutely eye-catching attention as a "dark horse".
At the same time, "Don't Tell Her" was nominated for the "Best Picture", "Best Screenplay" and "Best Actress" at the Gotham Independent Film Awards, known as the "Oscar vane". Because the film’s distributor, A24 Films, has successfully produced the best Oscar film "Moonlight Boy", many people in the industry predict that "Don't Tell Her" will become a popular Oscar film next year.
is it cold, or is it hard to accumulate?
However, in the face of its outstanding achievements in North America, when "Don't Tell Her" officially confirmed its introduction to the mainland, most people actually did not have much confidence in it.
because many of its trajectories are too similar to the Asian film "Pink Romance" previously released in the mainland.
"Golden Romance" is produced by Warner Bros. Pictures of the United States, directed by Chinese director Zhu Haowei, starring Wu Tianmin, Henry Golding, and Michelle Yeoh. It tells the story of Singapore’s richest family heir, Yang Nick, and his Chinese-American girlfriend Zhu Ruiqiu. The story of a farce after returning to Singapore to attend the wedding.
After the film was released in North America, the box office performance soared, and the final North American box office was $173 million. However, after the film was released in the mainland, word-of-mouth fell again and again. Numerous audiences said: "First of all, the story of'Cinderella' is no longer applicable to the present. Second, the film is full of Western stereotypes of Asian culture. It's unacceptable." In the end, the Douban score of "Golden Romance" was 6.1, and it only received 11.489 million yuan in box office in the Mainland.
The problem of "stereotype" that is difficult to eliminate in this type of film seems to exist in "Don't Tell Her". Some viewers who have watched the film said: "Like other Chinese directors seeking roots, they float on the surface. Staying at the director’s only childhood memory of China, lack of excavation and therefore no depth. The content of cultural conflict is clichéd and superficial. In addition, all the members except for the grandmother, the acting skills are very embarrassing.”
As the number of ratings increases, the movie starts from the beginning. At the same time, the pre-sale results of "Don't Tell Her" after the file was set were not satisfactory. The "number of people who want to watch" in the Maoyan movie was only 6,396, and the pre-sale box office was only 170,000 yuan. , And before deciding to withdraw, The theater schedule is not optimistic.
Under such circumstances, "Don't Tell Her" will also encounter the highly competitive animated film "Frozen 2". It seems understandable to choose to change files and exit the competition because of this, but some netizens think: "Since "Don't Tell Her" is Chong'ao's'seed player', I probably want to get the prize before it is released, so that the gimmick is more sufficient." The
fixed file is erratic, and of course, watch and cherish
. There are many reasons for the withdrawal of the archives. The choice of temporary withdrawal of "Don't Tell Her" was naturally the result of careful consideration by the filmmakers, and although "Don't Tell Her" was not officially released, the screening on November 22nd was still going on as usual. , The long-awaited audience can still get a glimpse of the true face.
Looking at the many films of this year, it is true that "the files are not counted, and they are only counted when they are released." When some films are withdrawn, they will use a statement to "comfort" the audience, and some films It is really a silent withdrawal and a silent fix, making the audience confused about the show time.
is like the movie "Liberation · Final Rescue" originally scheduled for the National Day file (originally named "Liberated"), temporarily withdrawing from the National Day file, and then according to the Tao Piao ticket shows that the file is scheduled for October 31, but in the end it is still not It was released as scheduled, and the file was officially announced again recently on December 29. Such ups and downs have really made the audience a little tired.
In June of this year, the movie "The Whistleblower" starring Tang Wei and Lei Jiayin was scheduled to be released on September 12. However, the movie did not see the slightest publicity when it was approaching the release time. Many viewers said bluntly: "It's not going to be withdrawn. "In the end, "The Whistleblower" really failed to be released as scheduled. On October 30, "The Whistleblower" once again officially announced the release date, which is set for December 6.
As we all know, there are many factors that affect the release of movies, and sometimes there are reasons for force majeure. However, for the audience, the constant conversion of expectations and disappointments is really a very troublesome problem. During the "push", some viewers' expectations for the film will gradually be worn away, and there will be more and more speculations from all sides. No matter which aspect, it is not a good thing for the work itself. .
