Every reporter: Bi Yuanyuan Every editor: Du Yi
2019 is about to come to an end, and there is no suspense to set a new annual box office record. However, looking at the film market throughout the year, the emergence of a number of excellent hot movies is to a certain extent Inject new vitality into the industry.
From "Wandering Earth" in the Spring Festival file to "Nezha" in the summer file, to "My Country and My Country" and "Captain of China" in the National Day file, different types of films can be different because of their good quality. At the same time, the head effect of the film began to concentrate. Only by continuously launching high-quality content works can the film market develop in a healthy and stable manner.
On November 20th, at the opening forum of the China Golden Rooster and Hundred Flowers Film Festival, Ding Yaping, Director of the Film and Television Research Institute of the Chinese Academy of Art, Song Ge, Chairman of Beijing Culture, Zhao Ningyu, Professor of Beijing Film Academy and Dean of the Academy of Dramatic Art, President of China Film Manager, Chairman of Huaxia Films, General Producer of "My Motherland and Me" Fu Ruoqing, Chairman of Guangguang Media Wang Changtian, President of China Film Directors Association, China's fifth-generation female director, Scallion Project initiator Li Shaohong, Department of Literature, Beijing Film Academy Associate professor, director and screenwriter Xue Xiaolu, and film director, screenwriter and producer Guo Fan discussed the upgrading and high-quality development of Chinese films.
A movie of 5 billion is unhealthy. The market needs 5 movies of 1 billion or 10 movies of 500 million. The emergence of
is not only a factor of the right time and place, but also the innovation to break through the obstacles and the painstaking effort of the creators behind it.
The three major hits in the movie market this year, "Wandering Earth", "Nezha" and "My Motherland and Me" represent three types, but they have all been recognized and sought after by the market. The producer or director of the investor behind them also appeared at the opening forum of the Golden Rooster and Hundred Flowers Film Festival and shared their experience.
comes from the first carnival in the Spring Festival stall, which is the "Wandering Earth" bucking the trend, gradually climbing from the fourth row, until it becomes the champion of the Spring Festival stall. The success of "Wandering Earth" also reopened the market's imagination of science fiction.
However, it was only recently that Guo Fan's team completed a survey to understand the true views of the audience on "Wandering Earth" after the movie-watching boom withdrew. "It will be more objective, good and bad, and other data can be used in subsequent creation." In terms of production process, Guo Fan said that he is cooperating with the Film Academy and an institution to sort out and summarize the process. "Hire some researchers, directors, editors, special effects and other positions in the editing industry, and collect everyone's understanding of industrialization and problems encountered in actual operations."
"especially like an infrastructure construction, this After going all the way, looking back on this road, we found that there are many pits. We especially hope to fill this pit." Guo Fan said that he will do science fiction-related films for a long time, and is now preparing "Wandering Earth." The sequel, but the creation will pay more attention to the core of the film itself, that is, emotion, and will also focus on strengthening the performance of the characters and the visual wonders of art and special effects. "Through the research results, objectively speaking, "Wandering Earth" may be a passing score when it is placed in the world science fiction film sequence. However, we especially hope that in the second part, it will be more than 10 points, reaching 70 points. We will still It will take about 3 to 4 years to do the script, world view, and conceptual design. It takes about a year to prepare for the shooting." From preparation to release, "Nezha" and "Wandering Earth" have gone through 5 years. "Ne Zha" is even more surprising. A cartoon can sit on the second place in the movie box office list. No one could have imagined it five months ago. Wang Changtian himself said that the initial goal was to exceed the box office of "The Return of the Great Sage". "From the goal of 1 billion to 1.5 billion before the release, I think it can exceed 3 billion on the first day of the show, but I never thought about reaching the current level of 4.97 billion."
"Nezha" achieved the current results, many people tried Summarizing the rules, from the type of animation, to the setting of the theme, to the environment where there are no other competitors in the summer file, there is no denying that there are factors of luck and encouragement, but "Nezha" also really proves that the movie still has a great deal The market can accommodate good films. "The theme of "Nezha" is not current, but the values, emotions and emotions are current.'My life is up to me.' This theme fits the thinking of young people today and plays a big role in the detonation process."
In addition, Wang Changtian shared his understanding: "This film is largelyThe audience's feedback on the situation that the Chinese film market is not balanced enough and that there are not enough good products, or is a reward for certain films. Of course, there is also an inevitable side. Many years ago we firmly believed that Chinese animation would become the dominant market. "But as a mainstream film company, Wang Changtian hopes that the film will not be concentrated on 5 billion, but there can be 5 1 billion films, or 10 500 million films, which is healthier.
and the recent National Day file coincide To catch up with the 70th anniversary of the founding of the People’s Republic of China, a number of thematic blockbusters were released together, pushing up the total box office of the schedule. Among them, "My Motherland and Me" is undoubtedly the most watched one, jointly presented by seven well-known directors. Highlights of different histories. Fu Ruoqing revealed that when director Chen Kaige initiated the launch, he proposed historical moments, national memories, and head-on collisions, allowing the emotions of ordinary people in the historical background to blend with the emotions of 70 years of great changes. Reflecting historical moments. "In the creative process, the biggest highlight is that our main creatives are all our ordinary people expressing and expressing the emotions of the motherland in these seven moments of change." Fu Ruoqing lamented. In addition to the moving creation, the film is powerful The publicity and distribution group of the People’s Republic of China fits well with the theme of the 70th anniversary of the founding of the People’s Republic of China. The publicity of the film reached its climax after the screening on September 28. The streets and alleys hummed "My Motherland and Me" throughout the National Day. Nationality.
Looking back at the entire creative process and the results achieved, Fu Ruoqing laughed and said that although hard work, but also happy. "I think the core point is that the creation is from a small person, and empathizes with our mainstream audience and the general audience. Reaching the final resonance, this result was produced. "
"Nezha" export to foreign box office is not satisfactory. The market needs 400 directors to make Chinese films really go out every year.
2019 has come to an end. No matter how many doubts there may be, the emergence of many outstanding blockbuster works has proved the film market. The potential and hope of the company.
From the practical point of view, Wang Changtian cited Guangguang Media as an example of how to drive the company’s growth. First of all, to ensure the quantity, mainstream film companies must have sufficient quantity and quality of movies every year, and secondly innovation. What we observe also includes innovation in performance techniques. "Then it is to cultivate talents. As we all know, Guangray launched a new director training program in 2013. Zhao Wei, Xu Zheng, and Su Youpeng all contributed their directorial debuts. But Wang Changtian realized that not only are there not enough mature directors, there are about 100. There are many gaps in screenwriters and actors, and mainstream companies need to work hard in this area. Finally, it is necessary to open up new market space. Although "Nezha" has overcome difficulties in China, but exported to foreign countries, the box office performance can only be described as incomplete As expected, the U.S. is 4 million U.S. dollars in box office and Australia is 1.3 million U.S. dollars in box office. "This is in line with the pace of Chinese culture going out. We haven't really gone out yet. Of course, movies are also responsible for promoting Chinese culture to go global, and there is a lot of work to be done in this regard. "
and Song Ge believes that after a large number of fine works have been introduced to the market and enriched the spiritual and cultural life of the people, we are faced with the development process from a big Chinese film country to a film power. "With profound reform accumulation as a bottom line We are moving from a big movie country to a strong movie country and become the main engine for the growth of the global movie market. We are more confident and stable in our development. "
At present, with the improvement of people's lives, people are beginning to move from material pursuits to spiritual pursuits. This is a huge challenge and an opportunity for the film industry. Song Ge believes that under the situation of rapid development of the film industry, we should start from the source. To start, focus on high-quality development, and first and foremost to insist on keeping integrity and innovation.
"The so-called keeping integrity is to maintain mainstream values. We should shoot stories that are loyal to this era and reflect the lives of the people, stories that warm the people and make society more stable. story. The so-called innovation is to innovate in subject matter, genre, and shooting technique. At present, many themes and types of movies have not been discovered, and many advanced shooting techniques and film language have not been used. "Song Ge explained that keeping integrity and innovation is the primary pursuit, and the three elements of strong resonance, strong empathy, and strong stimulation can ensure high-quality innovation in movies. As the general manager of China Film and the chairman of China Xia, Fu Ruoqing is already a veteran of the film industry. He believes that the most important thing for a movie is to do a good job in both the ontology and the genre. “The ontology is more about creation, and the creation is based on the people-centered creation orientation to meet the core value of guiding the audience’s societyValues, as well as stories of truth, goodness, and beauty, are original creations, with life, portrayal, and the starting point of creation that can empathize and share with the audience. "
In addition to content, Fu Ruoqing also firmly believes that to ensure the high-quality development of films, we must pay more attention to the technical level, management level, process level, and talent level.
Wang Changtian said that there were 300 domestic films released every year. There are already 400 works, each of which involves more marketing costs and distribution costs, so it should be a relatively mature work with a certain degree of competitiveness. In short, relatively mature works need to be good and mature. The director comes to shoot. If a director shoots one work a year, we need more than 300 directors a year, so if we count this, we originally wanted 300 directors, but now we may need 400 directors.
After the trough, in 2019, Chinese filmmakers did not forget their original intentions and worked hand in hand to create a batch of films that were recognized by all parties and liked by audiences. Struggle itself is a kind of happiness. I believe that after ten years, we can see Chinese films are more ambitious and new. In the next ten years, we will do a good job one step at a time, and this is the only way to success for every business.
