In August this year, many luxury brands around the world listed some regions of my country as countries on their official websites or products, which aroused great dissatisfaction from domestic netizens. Netizens initiated boycotts of these brands, and one of them represented a luxury brand. Yang Mi issued a severe statement through his manager company and announced that it would stop cooperating with the brand.
Later celebrities who also endorsed the brand also issued a statement to terminate the cooperation. Under the strong resistance of netizens and the termination of cooperation by celebrities, the brand apologized to the majority of netizens under pressure and will immediately release the problematic product. frame.
However, it has only been more than three months. This brand that was boycotted by netizens at the time has now become the sponsor of the "Official Only Designated Clothing Brand" at the Golden Rooster and Hundred Flowers Film Festival held in Xiamen this week. By then, many stars will wear this again. Brands that hurt the hearts of the Chinese people are on the red carpet. I wonder if you have any thoughts?
And today, Taiwan media reported that after the brand turned over and became the only designated clothing sponsor for the Golden Rooster and Hundred Flowers Award, Yang Mi, who issued a boycott statement, suddenly turned back to show his favor to the brand and wanted to become the endorsement of the brand again. Her statement is too tough, and the brand has reservations about whether to continue cooperating with her.
In fact, Yang Mi is a famous topic queen in the entertainment industry, but she also has the title "Queen of Carrying Goods". She has spoken for countless brands in her debut for so many years, and her dress has become the vane of many people, according to Understand that she used to wear more than 300 items in a year, which brought huge income to herself and the brand owners.
However, a brand that violates the moral bottom line and ignores my country's national conditions. After doing such a behavior, why can it become the only clothing sponsor of my country's famous film festival in such a short period of time? Is there no other brand? Why not support domestic brands? There is nothing wrong with
as a celebrity endorsing product for profit. At the beginning, you kept talking about boycotting. Now that you see that the brand survives, you want to make money for the Chinese people by endorsing him. Is the original boycott in order to gain popularity? As the saying goes, good horses don’t eat grass. What do you think of Yang Mi’s behavior?
