is accustomed to showing some edited movie clips to the audience before the film is officially released, which is the so-called trailer.
With this form of "warming up", it is becoming more and more accepted by the public. This kind of trailers can often achieve good results and attract a large number of viewers to watch. It doesn't matter if the feature film is not well received after the release, at least Is the box office earned?
However, the American film giant "Paramount Pictures", which has famous films such as the "Godfather" series and "Indiana Jones" series, has encountered a very embarrassing thing. I believe that everyone is familiar with the movie "Sonic the Hedgehog" produced by
. After its release, it was "boycotted" by a large number of netizens, who said they "cannot accept" this Sonic. The praise rate of
, an old version of the trailer from a third party, is only 76%. Paramount’s official trailer score is even worse. This result is obviously unjustifiable for a commercial movie that bought the copyright for a big price.
In Paramount's view, Sonic, a classic game character image, is a childhood memory of many people.
, the leading IP of the famous Japanese game company Sega, has sold 360 million copies of the "Sonic" series from 1991 to 2017. What is the concept of
? As of March 2015, the sales of the Super Mario series have just exceeded 310 million copies.
Mario and Sonic have to coordinate a wave of
every Olympic Games plus another childhood memory of Jim Carrey. How can this trailer make netizens shout "OMG!" like Li Jiaqi possessed him, right?
Actually, netizens are buying the plot and special effects in the trailer. What they can't accept is the image of the protagonist "Sonic". Why is
unacceptable?
Sonic from the Japanese game company Sega’s original setting is a hedgehog, the image is like this, very two-dimensional ↓
emmm, how to say, the live-action movie version of Sonic is almost another creature, except for the color and In terms of speed, it can be seen that it is Sonic. Almost everything that can be changed in other places has been changed. The direction of the change is more "close to human", including limbs, facial features, etc. (and this nose is also like a dog nose. ...) Although improvements like
are reasonable, they can cause discomfort when they occur in a "game character". To describe it in four words is "too realistic".
This kind of discomfort can be explained by the "Uncanny Valley Theory" of Japanese robot expert Masahiro Mori in the 1970s.
Uncanny Valley Theory is a hypothesis about how humans feel about robots and non-human objects. It was proposed in 1969. It shows that when robots are more than a certain degree similar to humans, humans’ reactions to them will suddenly change. It is extremely disgusting, that is, even a little difference between the robot and the human will be very conspicuous, so the whole robot has a very stiff and terrifying feeling, just like facing a walking dead.
means: when a non-human being and human beings are closer than a certain limit, it will no longer be "cute" and "attractive", but will become uncomfortable.
Look at the "Detective Pikachu" by Warner Bros. next door. It is a very successful example. Although the Pokémon in it has undergone a certain "realistic transformation", at least the overall image difference is not that big. Their skins and looks are more real.
You want Pikachu to be transformed into a real person with head-to-body ratio, limb ratio and facial features. What would it be like? Would you still think this yellow mouse is cute?
This is actually okay, mainly because Pikachu’s face has not changed.
Let’s take a look at "Alita: Battle Angel". Although the protagonist Alita has mechanical arms and other parts, it is still closer to humans due to its proportions. , The face is even a human face, this shape is not against harmony at all.
because we all subconsciously regard her as "human"Rather than other creatures, as a human being, this kind of body proportion is normal.
No matter what, Paramount finally felt the fear of being resisted by the audience collectively. You can't just smash the golden sign of the 100-year foundation. Right?
So Paramount promptly deleted the "Sonic the Hedgehog" trailer on his official Youtube channel. The director himself also announced on Twitter that he would remake the image of Sonic.
Thank you for your support and criticism, no one. I like the design of Sonic and hope that we can improve it. So we decided to redo it. Everyone at Paramount and Sega will try their best to make this character the best.
For this reason, they even specially invited the game "Sonic" Tyson Hesse, the producer of "Carnival", participated in the redo of the image of Sonic, which shows Paramount's determination.
, which was originally scheduled to be released on November 15 this year, "Sonic the Hedgehog" was also postponed to next Valentine's Day.
On November 12, after several months of revisions, Paramount released the latest "Sonic the Hedgehog" movie trailer. In this trailer of
, everyone finally saw the familiar Sonic and sighed " There is an inner taste! "," It's back, it's back! "
's remake of the image of Sonic this time can be described as a complete "facelift", which fits the original image very well, including the iconic gloves and shoes. The contrast between the new and the old
Sonic image is so strong, and the hair is trimmed. Take a look at the two pictures...
In addition, you can also see Sonic’s hometown "Green Hill" (turquoise hills) also appeared in the beginning of the movie. This is the first level in the game "Sonic" It is also the most classic level. I don’t know how many people are brought back to childhood by the iconic green circular runway.
If you say the previous trailer, the audience is MMP in their hearts. After the new trailer,
, countless people I started to wish that tomorrow was Valentine’s Day, even if I was a bachelor, it didn’t matter, because we have Sonic! Many bloggers on
YouTube made "reactions after watching the new version of "Sonic the Hedgehog" trailer". On the cover of the video, you can see their surprise and satisfaction, and it can also reflect the emotions of most of the audience to a certain extent. The new version of "Sonic the Hedgehog" movie trailer of
has received nearly 20 million in three days after its launch. The likes rate has reached 98.3%, at least in the comments of netizens. As a giant in the film industry,
Paramount can forcefully postpone the current period of a movie and make changes for the opinions of fans. One thing is very rare, and what’s more commendable is that they saved the hearts of all fans in just six months.
With the advancement of movie special effects technology, there have been more and more live-action movies of various classic IPs in recent years. Not to mention the movie itself, at least the image of these IPs will not change much, and the most daring change is probably the teddy bear.
netizens have feelings for these classic IPs, as long as these characters are still in our memory We will be very pleased when we look like in, just like a friend who hasn't been in contact for a long time. After suddenly appearing, we can still recognize him at a glance. This kind of tacit understanding is more important than anything.
"I really hope that tomorrow is Valentine's Day! ”
