Beijing Commercial Daily News (Reporter Lu Yang Zheng Rui) The classic movie "The Pianist on the Sea" has been restored in 4K since it landed on the big screen on November 15th. It has now been screened in China for three days and continues to be a single day Top three at the box office. This is in stark contrast to some of the previous classic movies that were restored and re-released but failed to achieve a good box office performance. It cannot help but trigger people's expectation that "Pianist on the Sea" will break the old film's box office curse.
, as the "Sea Pianist" who has won many awards such as the European Film Awards and the American Golden Globe Awards, has attracted great attention from the audience since it was announced in September this year that it will be introduced to the country, and the number of people who want to watch it has rapidly increased. Finally, on November 15th, the film officially debuted in China, regardless of the box office, the proportion of the film, the attendance rate and other data, all of the movies in the same file are more leading.
According to the professional version of Maoyan, on the first day of its release on November 15, "The Pianist of the Sea" achieved a total box office of 14.3741 million yuan, ranking third in the single-day box office rankings. Then on the second day of its release, the film’s single The daily cumulative box office further increased, reaching 27,425,500 yuan, and the ranking also rose to the second place on the list. On November 17, as of 17:40, the single-day cumulative box office of "Sea Pianist" reached 17.3944 million yuan. There is only a gap of about 1 million yuan from "About Winter", which ranks first in the single-day box office. While
achieved a strong competitive edge at the box office, the attendance rate of "Sea Pianist" even exceeded that of "About Winter". Statistics show that the attendance rates of "Sea Pianist" have reached 6.8%, 12.7%, and 8.6%, respectively, while the attendance rates of "About Winter" have been 7.6%, 9.1%, and 6.1%, respectively. Lost to "Sea Pianist". And at this stage, the Douban movie rating of "Sea Pianist" has reached 9.2 points, far surpassing "About Winter", "Charlie's Girl", "The Battle of Midway" and other films.
"The Pianist on the Sea" is just one of the old movies that have returned to the screen in recent years. With the update and iteration of film restoration technology, a batch of classic movies in recent years have used restoration technology to fight the big screen again, trying to use the "nostalgic" springboard In the eyes of industry insiders, from the point of view of commercial interests, old films have no production costs, only repair and distribution, etc., so as long as there is a certain attendance rate, breakeven can be achieved. But judging from the actual situation, there are still many old movies whose box office performance is unspeakably optimistic. Take "New Dragon Inn" released in 2012 as an example. Although it can be regarded as a classic production of a Mandarin film, the film repeated the same mistakes after it was released, and finally won the box office of only 6.442 million yuan. In 2017, "The True Colors of Heroes" was restored on the big screen in 4K. Version, the cumulative box office achieved 32.624 million yuan, which did not exceed 100 million yuan. In view of this background, "Sea Pianist" has even more aroused expectations in the industry to break the box office curse of old movies.
film critic Liu He pointed out that while showing the content of the work itself, old movies also represent an era, so they have their own unique market value, but at the same time it is undeniable that the storyline logic and shooting technology of old movies may be difficult. Favored by the current young audience, it also limits the box office revenue to a certain extent and cannot achieve a higher return on income. This requires the film party to formulate a more suitable plan in the early stage of promotion and marketing, docking audiences, etc., and pay attention to the cost. Carry out effective control to resist certain market risks.
