written by / Niu Xiaojin
designed by / Ju Jia
Today is December 4th, Wednesday, the third working day of December, and there are three days left in the first week of December. In this period of inheriting the past and ushering in the future, what should car marketers do most?
There is no doubt that everyone has a lot of arrangements during this time, making summaries, making plans, raising money for the New Year, planning new ideas, and more, holding annual meetings to encourage people, and many, many more. Are these important? Might be important too. But that's not the point.
What is the point? Wu Jiangping, the founder of Wuma Headhunting and a famous consultant, believes that the key task this month is to take stock of your organization. This is the most important thing for you in December.
Why is organizational inventory the most important task in December? We often set goals for the coming year with full confidence, always hoping that the results will be seen, but things always go wrong! We have done a lot of work and made a lot of efforts in the past year, but we found that by December, there was still a long way to go before the results we set last year.
At this time, take stock and review what we have done this year, which of these things are meaningful, valuable, and bright, and what impact and promotion it has on organizations, enterprises, industries and industries - even if it is only a little, What exactly is it? Is it more interesting and worth remembering? Maybe it’s something we should think about and start doing right away.
At this moment when the market and sales in 2024 are being taken stock of, the annual China Automotive Marketing Bonus Award for automobile marketers has also come to the end of the final case submission. Founded in 2014, the Jinxuan Award has become a marketing benchmark for China's automobile industry.
html Over the past 510 years, the Jinxuan Award has become a unique brand marketing award in the automobile industry. It needs to be applied for; it has gone through strict preliminary evaluation, final evaluation and discussion procedures; it has a diverse panel of judges including experts, scholars, entrepreneurs, traders, and senior media from first- and second-tier cities across the country; both the preliminary evaluation and the final evaluation are based on voting. There is a certain elimination rate based on the number of votes received; there is a dedicated award website and official WeChat public account that are updated at least three times a week; there are secondary and multiple three-dimensional communication plans and carriers for the awards from pre-heating to post-dissemination and promotion.
The most critical and important thing is that the Jinxuan Award has its own judging philosophy and core values. The mission is to "drive automobile brands forward"; the vision is "the birthplace of Chinese automobile marketing ideas"; the values are "fair, objective, Keep pace with the times and be long-term.”
There is no charge for the entire process of the Jinxuan Award from application to post-promotion, including review, awards, trophies, materials and post-dissemination, all related expenses will be borne by the organizing committee.
For the 11th Jinxuan Award, which is about to close its application on December 6, there are already Mercedes-Benz , FAW-Volkswagen , NIO , Lantu , Changan , Qiyuan, FAW Audi , BMW China, Dongfeng Honda , Avita , Great Wall , Geely, Tank, Chery, Leap Motor, Dongfeng Yipai, Dongfeng Fengshen, Warrior Technology, Lincoln Brands such as Fengxing, Shenlong, Liuqi, Radar, Changan, Lantu, SAIC-GM, Dongfeng or their agents have applied for 1-4 works and cases, as well as new ecological enterprises such as Haomo Zhixing and some advertising and public relations agencies. Some competitive works and cases were also submitted.
The annual Jinxuan Award always evaluates the innovative and influential thematic brand innovation activities and cases held by automobile manufacturers, auto parts companies, car dealers and other automobile industry enterprises in the previous year. , events, characters, teams.
The 11th Jinxuan Award strives to collect, select and award in the same year. The 11th Jinxuan Award, with the mission of promoting automobile brands forward, has started solicitation on October 26, 2024 and will end on December 6, 2024, 85 days earlier than before, and even earlier than the first edition. There are still 20 days less; from the start of solicitation to the final review on December 19, 2024, nearly 70 days earlier than before; from the start of solicitation to the award ceremony on January 6, 2025, at least 3-5 months earlier than before.
Jinxuan Award was jointly initiated and founded by Automotive Business Review and Zhimeng Consulting Agency. The first Jinxuan Award was launched in 2014. Over the past ten years, the Jinxuan Award has been established to promote the advancement of automobile marketing, covering the entire link of automobile marketing, and has received continuous support from manufacturers. It has accumulated more than 700 automobile marketing cases, witnessed the innovative practice of automobile marketing, and gained insight into the changes in the automobile industry. and trends.
Starting from the 10th edition, the Jinxuan Award has ushered in a comprehensive upgrade and expansion: establishing an automotive marketing innovation ecosystem with the award as the core, multi-party collaboration and participation.
The upgrade includes: first, expanding the number of participants, opening traffic platforms and marketing service agencies to participate; second, splitting and refining the categories of awards, and expanding the detailed categories of automobile marketing; third, upgrading products and content , create more automotive marketing communication opportunities, etc.
Candidates include not only automobile manufacturers, but also auto parts companies, auto dealers, auto insurance and after-market services and other related companies, as well as mobile travel, smart travel, shared cars and other related scenario applications and service organizations. There are also Internet platforms, advertising marketing and communication service agencies, and marketing service providers serving the automotive industry chain. The reporting methods are mainly self-recommendation by manufacturers and third parties, as well as recommendation by judges, media recommendations, institutional recommendations, etc. written by / Niu Xiaojin designed by / Ju Jia Today is December 4th, Wednesday, the third working day of December, and there are three days left in the first week of December. In this period of inheriting the past and ushering in the future, what should car marketers do most? There is no doubt that everyone has a lot of arrangements during this time, making summaries, making plans, raising money for the New Year, planning new ideas, and more, holding annual meetings to encourage people, and many, many more. Are these important? Might be important too. But that's not the point. What is the point? Wu Jiangping, the founder of Wuma Headhunting and a famous consultant, believes that the key task this month is to take stock of your organization. This is the most important thing for you in December. Why is organizational inventory the most important task in December? We often set goals for the coming year with full confidence, always hoping that the results will be seen, but things always go wrong! We have done a lot of work and made a lot of efforts in the past year, but we found that by December, there was still a long way to go before the results we set last year. At this time, take stock and review what we have done this year, which of these things are meaningful, valuable, and bright, and what impact and promotion it has on organizations, enterprises, industries and industries - even if it is only a little, What exactly is it? Is it more interesting and worth remembering? Maybe it’s something we should think about and start doing right away. At this moment when the market and sales in 2024 are being taken stock of, the annual China Automotive Marketing Bonus Award for automobile marketers has also come to the end of the final case submission. Founded in 2014, the Jinxuan Award has become a marketing benchmark for China's automobile industry. html Over the past 510 years, the Jinxuan Award has become a unique brand marketing award in the automobile industry. It needs to be applied for; it has gone through strict preliminary evaluation, final evaluation and discussion procedures; it has a diverse panel of judges including experts, scholars, entrepreneurs, traders, and senior media from first- and second-tier cities across the country; both the preliminary evaluation and the final evaluation are based on voting. There is a certain elimination rate based on the number of votes received; there is a dedicated award website and official WeChat public account that are updated at least three times a week; there are secondary and multiple three-dimensional communication plans and carriers for the awards from pre-heating to post-dissemination and promotion. The most critical and important thing is that the Jinxuan Award has its own judging philosophy and core values. The mission is to "drive automobile brands forward"; the vision is "the birthplace of Chinese automobile marketing ideas"; the values are "fair, objective, Keep pace with the times and be long-term.” There is no charge for the entire process of the Jinxuan Award from application to post-promotion, including review, awards, trophies, materials and post-dissemination, all related expenses will be borne by the organizing committee. For the 11th Jinxuan Award, which is about to close its application on December 6, there are already Mercedes-Benz , FAW-Volkswagen , NIO , Lantu , Changan , Qiyuan, FAW Audi , BMW China, Dongfeng Honda , Avita , Great Wall , Geely, Tank, Chery, Leap Motor, Dongfeng Yipai, Dongfeng Fengshen, Warrior Technology, Lincoln Brands such as Fengxing, Shenlong, Liuqi, Radar, Changan, Lantu, SAIC-GM, Dongfeng or their agents have applied for 1-4 works and cases, as well as new ecological enterprises such as Haomo Zhixing and some advertising and public relations agencies. Some competitive works and cases were also submitted. The annual Jinxuan Award always evaluates the innovative and influential thematic brand innovation activities and cases held by automobile manufacturers, auto parts companies, car dealers and other automobile industry enterprises in the previous year. , events, characters, teams. The 11th Jinxuan Award strives to collect, select and award in the same year. The 11th Jinxuan Award, with the mission of promoting automobile brands forward, has started solicitation on October 26, 2024 and will end on December 6, 2024, 85 days earlier than before, and even earlier than the first edition. There are still 20 days less; from the start of solicitation to the final review on December 19, 2024, nearly 70 days earlier than before; from the start of solicitation to the award ceremony on January 6, 2025, at least 3-5 months earlier than before. Jinxuan Award was jointly initiated and founded by Automotive Business Review and Zhimeng Consulting Agency. The first Jinxuan Award was launched in 2014. Over the past ten years, the Jinxuan Award has been established to promote the advancement of automobile marketing, covering the entire link of automobile marketing, and has received continuous support from manufacturers. It has accumulated more than 700 automobile marketing cases, witnessed the innovative practice of automobile marketing, and gained insight into the changes in the automobile industry. and trends. Starting from the 10th edition, the Jinxuan Award has ushered in a comprehensive upgrade and expansion: establishing an automotive marketing innovation ecosystem with the award as the core, multi-party collaboration and participation. The upgrade includes: first, expanding the number of participants, opening traffic platforms and marketing service agencies to participate; second, splitting and refining the categories of awards, and expanding the detailed categories of automobile marketing; third, upgrading products and content , create more automotive marketing communication opportunities, etc. Candidates include not only automobile manufacturers, but also auto parts companies, auto dealers, auto insurance and after-market services and other related companies, as well as mobile travel, smart travel, shared cars and other related scenario applications and service organizations. There are also Internet platforms, advertising marketing and communication service agencies, and marketing service providers serving the automotive industry chain. The reporting methods are mainly self-recommendation by manufacturers and third parties, as well as recommendation by judges, media recommendations, institutional recommendations, etc.
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