"Whatever makes you happy is a good thing!"
The cumulative box office exceeded 400 million yuan, multiple platforms exceeded 9 points, the marketing communication popularity led the newly released movies in the same period, and the same style is very popular... The movie " Good Things " It has been in theaters for 11 days, the box office performance is good, and the topic is hot... Now, Nandu Entertainment will tell you from multiple dimensions what is good about "Good Things" and where is its popularity?
The total box office exceeded 4
billion yuan, and the predicted box office is nearly 7
billion yuan
The box office champion of the Lunar New Year in 2024, the total number of Lunar New Year romance films, the mainland box office champion in November 2024, and the single-day box office champion for 11 consecutive days... Open Beacon Professional Edition and other platforms, and the box office honors of "Good Stuff" The achievements are clear at a glance. "Good Stuff" is the second work directed by Shao Yihui. It has already surpassed its predecessors within 11 days of its release. " Love Myth " (total box office of 260 million yuan), which has equally good box office and reputation, has become her best-selling work.
Nandu reporter compared the box office of these two works in the first week of their release as an example.
data shows that the box office of "The Good Thing" and "The Myth of Love" on their opening days were similar, with a difference of less than 5 million yuan. Both works were released on Friday. For this reason, Nandu reporters also collected data on the first weekend after their release (the first, second and third days of official release). Three years ago, "The Myth of Love" grossed over 65 million yuan at the box office in its first weekend, ranking in the middle of the same period. "Good Stuff" relied on the box office reversal on Saturday and Sunday and the steadily increasing film schedule and attendance. In the first three days of its official release, it has exceeded 100 million yuan and earned 125 million yuan in box office. It is almost the same as "The Myth of Love" 》Two times that of the same period. Since "Good Stuff" had been screened on a large scale in Beijing, Shanghai and other places a week before its official release, the box office in its first week exceeded 130 million yuan.
As of press time, the total box office of "Good Stuff" has exceeded 420 million yuan. On platforms such as Maoyan Professional Edition, the predicted total box office for this work continues to rise.
According to Maoyan Professional Edition, as of December 2, the predicted total box office of "Good Stuff" has reached 692 million yuan, approaching the 700 million yuan mark. Nandu reporters sorted out the relevant time points: the film's box office was announced to exceed 100 million yuan on November 23, the second day after its release. On November 26, the fifth day of release, the box office officially exceeded 200 million yuan. In addition, the platform further predicts that "Good Stuff" will earn nearly 36 million yuan at the box office on December 7, and the total box office will exceed 500 million yuan. A week later, on December 14, the cumulative box office is also expected to exceed 600 million yuan, reaching approximately 613 million yuan.
At present, this data is still being dynamically adjusted, and the total box office is also predicted to gradually increase. If the final box office of "Good Stuff" exceeds 700 million yuan, it will enter the top 20 of the mainland box office list in 2024, surpassing works such as "Venom: The Last Dance" and "Kowloon Walled City: The Siege" to rank 13th. The difference between " Thelma and Louise ", "Alien: Death Ship" and " What kind of life do you want to live " in front of me is less than 100 million yuan.
Douban’s 9.1, Hupu’s 2.5
Does good box office equal high reputation? Nandu reporters further observed the word-of-mouth ratings of "Good Things" on major platforms.
Statistics show that the ratings of "Good Things" on multiple platforms are above 9 points. Among them, Taopiaopiao and Maoyan reached 9.7 and 9.4 respectively, leading the new films in the same period. The rating on Weibo also reached 9.2, and the recommendation rate from big V’s was 94%. “Refreshing”, “comfortable”, “relaxing” and “unconventional” have become high-frequency hot words among the audience and big v’s. Since "Good Stuff" has been released overseas one after another, some overseas viewers have also rated it on the well-known website imdb. The score has risen steadily from 8 points at the beginning to 8.1 currently.
On the other hand, "Good Things" scored a rare high score of 9.1 on Douban.
According to observations, nearly 63% (62.8%) of Douban netizens gave "Good Things" a five-star rating when the game was released. As of press time, this figure has risen to 65.4%, nearly two-thirds of the total. 27.4% of netizens gave it four stars, which means that nearly 93% of Douban netizens gave it a four-star or above rating, and less than 1% of Douban netizens gave it one or two stars.
However, for such a highly rated work on Douban, its Hupu score was once as low as 2.5 points.
Although "The Good Thing" has won praise on platforms such as Douban, it is impossible for any film to cater to all audiences. As a female-themed film oriented toward artistic exploration, "Good Stuff" is unique in its emotional depth, character creation, and discussion of social topics. However, for those viewers who expect explosive special effects and thrilling plots, especially male viewers who like commercial blockbusters, this film did not meet their expectations. Some Hupu netizens even questioned the film’s gender antagonism and accused the director of deliberately objectifying male characters.
Compared with characters such as Wang Tiemei and Xiao Ye, the male characters in "Good Things" do not have many roles, but they are not simply portrayed as villains or negative images. On the contrary, they have their own character traits and development trajectories. For example, the ex-husband played by Zhao Youting left a deep impression on the audience with his humorous image. Therefore, views such as "objectifying male characters" and "excessive pursuit of female independence" need not be amplified.
At present, the rating of "Good Stuff" on Hupu is also gradually improving, and the evaluation of the acting skills of Song Jia , Zhong Chuxi and other actors are also becoming more objective. As Shao Yihui said in an interview with the media: "The female group has begun to reflect on many things and become awakened. First, we have the foundation of everyone's concepts and trends, and then more women will be doing things, and the industry will also I am more willing to cooperate with female directors and female creators. "The works of female directors and female-themed works should have an objective and fair evaluation.
The soaring "Good Stuff"
Outstanding marketing communication popularity
In addition to the difference in ratings, Shao Yihui's plagiarism scandal, his firm refusal to screen photography, and movie playlists are also gradually fermenting. How popular is "Good Stuff"? Nandu reporters compared and analyzed the marketing communication popularity data of this work and movies released at the same time.
According to data from Maoyan Professional Edition, as of press time, compared with works released in the same period such as " Gladiator 2" and " Romantic Generation ", "Good Things" has a higher number of viewers, TikTok topic views, and Weibo views. The popularity of communication such as volume and cumulative reading volume of Xiaohongshu Notes is leading by a cliff.
In terms of cumulative communication times, as of December 2, "Good Things" has reached 4.132 billion people, which is nearly 20 times that of the other four works. On the Douyin platform, the views of related topics of "Good Things" also exceeded 1.56 billion, leading by a large margin. On Weibo, "Good Things" is in the lead with significant advantages in terms of reading volume and the number of hot topics on the list, "Good Things Express is too stinky" and "Good Things Kid is Mei Ting daughter" " Topics such as "Good Thing Tiger Pounces" and "Song Jia's Popularity with Audiences" have been on the hot search list for a long time. There are also Xiaohongshu and WeChat official accounts. The spread of "Good Things" also has obvious advantages.
"Talking" clothes and bags, super high "mold content"
In addition to the characters and stories, the many Easter eggs in "The Good Stuff" are also commendable. Among them, the ones that attract the most attention are undoubtedly those "talking" clothes and canvases. Bag. Nandu reporters compiled relevant content.
Judging from the data, most of these "attitude" items are worn on Wang Tiemei or used by her. For example, when talking to Xiaoye on the rooftop, Tiemei's clothes read "you can't do everything for everyone", echoing Tiemei's words "I feel that I can do everything well." ".When he went back to the company to work overtime in the evening, Tiemei's clothes said that from Monday to Sunday, the battery was gradually replenished. When scolding Wang Moli to do her homework well, Wang Tiemei's white sweatshirt also said "90% absurd", which also echoed her distrust of Xiaoye's ability to take care of Jasmine. After confirming her relationship with Xiao Ma, Wang Tiemei's clothes said "wine rocks", which means the drummer used wine bottles to play drums, implying that she was dating the drummer Xiao Ma.
canvas bag has also become Wang Tiemei’s “spokesperson”. For example, the canvas bag she carried when picking up her daughter from school said "a woman without a man is like a fish without a bicycle" (a woman without a man is like a fish without a bicycle). After dinner with the band Unconditional Surrender at a Japanese restaurant, when Tiemei stopped a man from urinating everywhere, he was carrying a canvas bag with the words "i don't think so" written on it.
On the other hand, ex-husband, Xiaoye, Wang Moli and Wang Tiemei’s colleagues also took over Tiemei’s baton from time to time and let the clothes “speak”. When my ex-husband was eating, he wore a sweatshirt with a "fight like a girl" badge on it. "Let's see who is killed first", "the donkey of the production team", "get off work on time", etc. are the thoughts of Wang Tiemei's cute male colleagues, which are also displayed to the audience through different clothes.
has to mention the extremely high "mold content". There are a lot of references to Taylor Swift in "Good Stuff." For example, the three heroines have all worn "Taylor Swift" peripheral clothes, including Lover peripheral sunglasses, Era Tour peripheral T-shirts, bejeweled lyrics sweatshirts, etc. Tiemei and Xiaoye also used Swift's growth story to inspire Wang Moli to overcome her fear and bravely take the stage. At the end of the movie, Tiemei and Xiaoye took Wang Moli to a concert. In real life, Mei Ting actually took her daughter Zeng Mumei to a "Taylor Swift" concert.
Popular same style, questionable copyright
The popularity of the same style of "Good Stuff" also extends beyond movies.
A Nandu reporter searched on two well-known e-commerce platforms using the keyword "good stuff, same style" and found a large number of products of the same style. Many product entries are prefaced by the title "Good things are the same as Wang Tiemei's", including clothes and canvas bags in the movie, including the same sweatshirts that have been seen by over 10,000 people, and canvas bags that have been collected and purchased by hundreds of people. . The selling price ranges from less than 20 yuan to more than 100 yuan.
Will these be genuine products? Did you get official authorization from the film? How is the quality? Nandu reporters asked the online customer service of two popular stores as a consumer.
A customer service representative at a store selling Wang Tiemei’s “90% Ridiculous” sweatshirts told reporters that the clothes were “self-owned brands” and did not make it clear whether they were genuine or authorized by film and other copyright owners. Regarding the quality, wearing experience, etc., the customer service is clear that it is very good. Whether it is the materials used or feedback from other buyers, it is "breathable and comfortable" and not easy to pill. According to the platform, this sweatshirt priced at 62.62 yuan has been viewed more than 10,000 times, and sales reached 72 pieces within 24 hours. In addition to this white sweatshirt, the store also sells other sweatshirts of the same style such as "you can't do everything for everyone", which are available in thick and thin styles and in different colors. Data shows that a total of more than 900 related products have been sold, and they are quite popular.
Nandu reporter also asked about a store on another platform that also sells this sweatshirt. The store's online customer service also blurred the reporter's question about "whether the sweatshirt is genuine" and responded with "the pattern is just a print and does not represent other brand meanings." Regarding the question about the quality of the clothes, the customer service staff was also "full of praise", saying that the materials used are exquisite, the clothes are comfortable, and the "comfort level is good". They also posted enlarged photos of the clothes to show the details. On the other hand, this store also sells a large number of the same products of "Good Things", including the popular sweatshirts of the same style, as well as improved canvas bags in different colors, and most of the products have already been selected by consumers. purchase.
Are these popular products genuine and have they been authorized by film and other copyright owners? According to observations from Nandu reporters, "Good Things" currently does not have an official flagship store or other online stores. At the same time, the official peripherals only have stickers, sanitary napkins, etc., and the design drawings of movie derivatives such as refrigerator magnets and glasses have only just been released. , excluding the sweatshirts and canvas bags of the same style for the time being, the patterns and materials are also far from the same styles of the characters. It can be seen that there are indeed big doubts about the copyright of the same movie on the e-commerce platform. Whether relevant merchants can provide high-quality after-sales service is also unknown.
Bold attempt, overseas delivery
"The Myth of Love" was only released in mainland China and gained good reputation and box office. "Good Things" chose to go abroad and embark on an "overseas delivery" journey. Not long after
was officially released in mainland China, "Good Stuff" officially announced its overseas release and will be released in the United States, Australia, New Zealand, Macau, Germany, the United Kingdom and other countries and regions starting from November 27. After the movie was released overseas one after another, the official WeChat account of the film posted a long picture of "Many shows were sold out quickly, and shows are constantly being added", showing the good overseas results. It is understood that "Good Stuff" is also the first work directed by Shao Yihui to be released overseas. It is worth looking forward to what kind of results it will achieve in the future.
"Whatever makes you happy is a good thing!"
The cumulative box office exceeded 400 million yuan, multiple platforms exceeded 9 points, the marketing communication popularity led the newly released movies in the same period, and the same style is very popular... The movie " Good Things " It has been in theaters for 11 days, the box office performance is good, and the topic is hot... Now, Nandu Entertainment will tell you from multiple dimensions what is good about "Good Things" and where is its popularity?
The total box office exceeded 4
billion yuan, and the predicted box office is nearly 7
billion yuan
The box office champion of the Lunar New Year in 2024, the total number of Lunar New Year romance films, the mainland box office champion in November 2024, and the single-day box office champion for 11 consecutive days... Open Beacon Professional Edition and other platforms, and the box office honors of "Good Stuff" The achievements are clear at a glance. "Good Stuff" is the second work directed by Shao Yihui. It has already surpassed its predecessors within 11 days of its release. " Love Myth " (total box office of 260 million yuan), which has equally good box office and reputation, has become her best-selling work.
Nandu reporter compared the box office of these two works in the first week of their release as an example.
data shows that the box office of "The Good Thing" and "The Myth of Love" on their opening days were similar, with a difference of less than 5 million yuan. Both works were released on Friday. For this reason, Nandu reporters also collected data on the first weekend after their release (the first, second and third days of official release). Three years ago, "The Myth of Love" grossed over 65 million yuan at the box office in its first weekend, ranking in the middle of the same period. "Good Stuff" relied on the box office reversal on Saturday and Sunday and the steadily increasing film schedule and attendance. In the first three days of its official release, it has exceeded 100 million yuan and earned 125 million yuan in box office. It is almost the same as "The Myth of Love" 》Two times that of the same period. Since "Good Stuff" had been screened on a large scale in Beijing, Shanghai and other places a week before its official release, the box office in its first week exceeded 130 million yuan.
As of press time, the total box office of "Good Stuff" has exceeded 420 million yuan. On platforms such as Maoyan Professional Edition, the predicted total box office for this work continues to rise.
According to Maoyan Professional Edition, as of December 2, the predicted total box office of "Good Stuff" has reached 692 million yuan, approaching the 700 million yuan mark. Nandu reporters sorted out the relevant time points: the film's box office was announced to exceed 100 million yuan on November 23, the second day after its release. On November 26, the fifth day of release, the box office officially exceeded 200 million yuan. In addition, the platform further predicts that "Good Stuff" will earn nearly 36 million yuan at the box office on December 7, and the total box office will exceed 500 million yuan. A week later, on December 14, the cumulative box office is also expected to exceed 600 million yuan, reaching approximately 613 million yuan.
At present, this data is still being dynamically adjusted, and the total box office is also predicted to gradually increase. If the final box office of "Good Stuff" exceeds 700 million yuan, it will enter the top 20 of the mainland box office list in 2024, surpassing works such as "Venom: The Last Dance" and "Kowloon Walled City: The Siege" to rank 13th. The difference between " Thelma and Louise ", "Alien: Death Ship" and " What kind of life do you want to live " in front of me is less than 100 million yuan.
Douban’s 9.1, Hupu’s 2.5
Does good box office equal high reputation? Nandu reporters further observed the word-of-mouth ratings of "Good Things" on major platforms.
Statistics show that the ratings of "Good Things" on multiple platforms are above 9 points. Among them, Taopiaopiao and Maoyan reached 9.7 and 9.4 respectively, leading the new films in the same period. The rating on Weibo also reached 9.2, and the recommendation rate from big V’s was 94%. “Refreshing”, “comfortable”, “relaxing” and “unconventional” have become high-frequency hot words among the audience and big v’s. Since "Good Stuff" has been released overseas one after another, some overseas viewers have also rated it on the well-known website imdb. The score has risen steadily from 8 points at the beginning to 8.1 currently.
On the other hand, "Good Things" scored a rare high score of 9.1 on Douban.
According to observations, nearly 63% (62.8%) of Douban netizens gave "Good Things" a five-star rating when the game was released. As of press time, this figure has risen to 65.4%, nearly two-thirds of the total. 27.4% of netizens gave it four stars, which means that nearly 93% of Douban netizens gave it a four-star or above rating, and less than 1% of Douban netizens gave it one or two stars.
However, for such a highly rated work on Douban, its Hupu score was once as low as 2.5 points.
Although "The Good Thing" has won praise on platforms such as Douban, it is impossible for any film to cater to all audiences. As a female-themed film oriented toward artistic exploration, "Good Stuff" is unique in its emotional depth, character creation, and discussion of social topics. However, for those viewers who expect explosive special effects and thrilling plots, especially male viewers who like commercial blockbusters, this film did not meet their expectations. Some Hupu netizens even questioned the film’s gender antagonism and accused the director of deliberately objectifying male characters.
Compared with characters such as Wang Tiemei and Xiao Ye, the male characters in "Good Things" do not have many roles, but they are not simply portrayed as villains or negative images. On the contrary, they have their own character traits and development trajectories. For example, the ex-husband played by Zhao Youting left a deep impression on the audience with his humorous image. Therefore, views such as "objectifying male characters" and "excessive pursuit of female independence" need not be amplified.
At present, the rating of "Good Stuff" on Hupu is also gradually improving, and the evaluation of the acting skills of Song Jia , Zhong Chuxi and other actors are also becoming more objective. As Shao Yihui said in an interview with the media: "The female group has begun to reflect on many things and become awakened. First, we have the foundation of everyone's concepts and trends, and then more women will be doing things, and the industry will also I am more willing to cooperate with female directors and female creators. "The works of female directors and female-themed works should have an objective and fair evaluation.
The soaring "Good Stuff"
Outstanding marketing communication popularity
In addition to the difference in ratings, Shao Yihui's plagiarism scandal, his firm refusal to screen photography, and movie playlists are also gradually fermenting. How popular is "Good Stuff"? Nandu reporters compared and analyzed the marketing communication popularity data of this work and movies released at the same time.
According to data from Maoyan Professional Edition, as of press time, compared with works released in the same period such as " Gladiator 2" and " Romantic Generation ", "Good Things" has a higher number of viewers, TikTok topic views, and Weibo views. The popularity of communication such as volume and cumulative reading volume of Xiaohongshu Notes is leading by a cliff.
In terms of cumulative communication times, as of December 2, "Good Things" has reached 4.132 billion people, which is nearly 20 times that of the other four works. On the Douyin platform, the views of related topics of "Good Things" also exceeded 1.56 billion, leading by a large margin. On Weibo, "Good Things" is in the lead with significant advantages in terms of reading volume and the number of hot topics on the list, "Good Things Express is too stinky" and "Good Things Kid is Mei Ting daughter" " Topics such as "Good Thing Tiger Pounces" and "Song Jia's Popularity with Audiences" have been on the hot search list for a long time. There are also Xiaohongshu and WeChat official accounts. The spread of "Good Things" also has obvious advantages.
"Talking" clothes and bags, super high "mold content"
In addition to the characters and stories, the many Easter eggs in "The Good Stuff" are also commendable. Among them, the ones that attract the most attention are undoubtedly those "talking" clothes and canvases. Bag. Nandu reporters compiled relevant content.
Judging from the data, most of these "attitude" items are worn on Wang Tiemei or used by her. For example, when talking to Xiaoye on the rooftop, Tiemei's clothes read "you can't do everything for everyone", echoing Tiemei's words "I feel that I can do everything well." ".When he went back to the company to work overtime in the evening, Tiemei's clothes said that from Monday to Sunday, the battery was gradually replenished. When scolding Wang Moli to do her homework well, Wang Tiemei's white sweatshirt also said "90% absurd", which also echoed her distrust of Xiaoye's ability to take care of Jasmine. After confirming her relationship with Xiao Ma, Wang Tiemei's clothes said "wine rocks", which means the drummer used wine bottles to play drums, implying that she was dating the drummer Xiao Ma.
canvas bag has also become Wang Tiemei’s “spokesperson”. For example, the canvas bag she carried when picking up her daughter from school said "a woman without a man is like a fish without a bicycle" (a woman without a man is like a fish without a bicycle). After dinner with the band Unconditional Surrender at a Japanese restaurant, when Tiemei stopped a man from urinating everywhere, he was carrying a canvas bag with the words "i don't think so" written on it.
On the other hand, ex-husband, Xiaoye, Wang Moli and Wang Tiemei’s colleagues also took over Tiemei’s baton from time to time and let the clothes “speak”. When my ex-husband was eating, he wore a sweatshirt with a "fight like a girl" badge on it. "Let's see who is killed first", "the donkey of the production team", "get off work on time", etc. are the thoughts of Wang Tiemei's cute male colleagues, which are also displayed to the audience through different clothes.
has to mention the extremely high "mold content". There are a lot of references to Taylor Swift in "Good Stuff." For example, the three heroines have all worn "Taylor Swift" peripheral clothes, including Lover peripheral sunglasses, Era Tour peripheral T-shirts, bejeweled lyrics sweatshirts, etc. Tiemei and Xiaoye also used Swift's growth story to inspire Wang Moli to overcome her fear and bravely take the stage. At the end of the movie, Tiemei and Xiaoye took Wang Moli to a concert. In real life, Mei Ting actually took her daughter Zeng Mumei to a "Taylor Swift" concert.
Popular same style, questionable copyright
The popularity of the same style of "Good Stuff" also extends beyond movies.
A Nandu reporter searched on two well-known e-commerce platforms using the keyword "good stuff, same style" and found a large number of products of the same style. Many product entries are prefaced by the title "Good things are the same as Wang Tiemei's", including clothes and canvas bags in the movie, including the same sweatshirts that have been seen by over 10,000 people, and canvas bags that have been collected and purchased by hundreds of people. . The selling price ranges from less than 20 yuan to more than 100 yuan.
Will these be genuine products? Did you get official authorization from the film? How is the quality? Nandu reporters asked the online customer service of two popular stores as a consumer.
A customer service representative at a store selling Wang Tiemei’s “90% Ridiculous” sweatshirts told reporters that the clothes were “self-owned brands” and did not make it clear whether they were genuine or authorized by film and other copyright owners. Regarding the quality, wearing experience, etc., the customer service is clear that it is very good. Whether it is the materials used or feedback from other buyers, it is "breathable and comfortable" and not easy to pill. According to the platform, this sweatshirt priced at 62.62 yuan has been viewed more than 10,000 times, and sales reached 72 pieces within 24 hours. In addition to this white sweatshirt, the store also sells other sweatshirts of the same style such as "you can't do everything for everyone", which are available in thick and thin styles and in different colors. Data shows that a total of more than 900 related products have been sold, and they are quite popular.
Nandu reporter also asked about a store on another platform that also sells this sweatshirt. The store's online customer service also blurred the reporter's question about "whether the sweatshirt is genuine" and responded with "the pattern is just a print and does not represent other brand meanings." Regarding the question about the quality of the clothes, the customer service staff was also "full of praise", saying that the materials used are exquisite, the clothes are comfortable, and the "comfort level is good". They also posted enlarged photos of the clothes to show the details. On the other hand, this store also sells a large number of the same products of "Good Things", including the popular sweatshirts of the same style, as well as improved canvas bags in different colors, and most of the products have already been selected by consumers. purchase.
Are these popular products genuine and have they been authorized by film and other copyright owners? According to observations from Nandu reporters, "Good Things" currently does not have an official flagship store or other online stores. At the same time, the official peripherals only have stickers, sanitary napkins, etc., and the design drawings of movie derivatives such as refrigerator magnets and glasses have only just been released. , excluding the sweatshirts and canvas bags of the same style for the time being, the patterns and materials are also far from the same styles of the characters. It can be seen that there are indeed big doubts about the copyright of the same movie on the e-commerce platform. Whether relevant merchants can provide high-quality after-sales service is also unknown.
Bold attempt, overseas delivery
"The Myth of Love" was only released in mainland China and gained good reputation and box office. "Good Things" chose to go abroad and embark on an "overseas delivery" journey. Not long after
was officially released in mainland China, "Good Stuff" officially announced its overseas release and will be released in the United States, Australia, New Zealand, Macau, Germany, the United Kingdom and other countries and regions starting from November 27. After the movie was released overseas one after another, the official WeChat account of the film posted a long picture of "Many shows were sold out quickly, and shows are constantly being added", showing the good overseas results. It is understood that "Good Stuff" is also the first work directed by Shao Yihui to be released overseas. It is worth looking forward to what kind of results it will achieve in the future.
Data collection, analysis and writing: Nandu reporter Chen Zeran
Drawing: He Xin
Data sources: Lighthouse Professional Edition, Maoyan Professional Edition, Douban, Weibo, Hupu, imdb, media public reports, etc.
Statistical deadline: December 2, 2024