On November 15, the Gulangyu Forum of the 2024 China Golden Rooster and Hundred Flowers Film Festival officially opened. At the forum, the China Film Association and Alibaba Pictures Beacon Research Institute released the "2024 Chinese Movie Audience Change Trend Report". As a representative, Mu Chen, president of Alibaba Pictures Lighthouse Research Institute, shared the core insights of the report and launched a discussion and outlook on the future development trends of the Chinese film market.
The "2024 China Movie Audience Change Trend Report" shows that the box office will be active during the 2024 holiday period, and women and post-95 audiences will become the main moviegoers in the movie market. In terms of content preferences, in 2024, audiences will favor the four major genres of movies: comedy, suspense, science fiction, and action. Comedy genre films will contribute significantly to the supply quantity and box office. These "kingly types" of high-quality movie content still have the appeal advantage of attracting audiences into cinemas.
What kind of movie can attract more viewers to the cinema? The "Report" shows that audiences need movies with eye-catching stories, extreme emotional release, and strong topic resonance. Among them, the attractiveness of the subject matter and story, the impact of the visual effects, the excitement and the sense of refreshment are the main motivations for the audience to watch the movie; although the "resonant" content does not constitute the first motivation to enter the movie, it can trigger post-screening excitement. Extensive discussions help movies "break the circle" and escape the long tail.
Peninsula Morning News, 39 Degrees Video Reporter Li Hongbo
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