On November 12, “Customer-oriented and proud of you—2025 Mango Ecological Conference” was held in Changsha. At this event, the new Mango six platforms composed of Hunan Satellite TV, Mango TV, Golden Eagle Cartoon, Xiaomang, Shanhai, and Fengmang gathered together for the first time to form a new Mango platform that connects long, medium and short, audio and video co-progress, and multi-directional circulation of resources. ecology. In 2025, Mango will continue to invest heavily in high-quality creations, enriching the theme and creating new connotations with new voices and new forms of youthful expression. The event will release 100+ dramas, 100+ variety shows, 120+ micro-dramas, micro-varieties, evening parties, documentaries and other content.
Gong Zhengwen, Secretary of the Party Committee, Chairman and Director of Hunan Radio, Film and Television Group (Taiwan), said that since the beginning of this year, Mango people have continued to run hard towards the strategic goal of building a mainstream new media group that "integrates culture and technology and achieves both benefits" , in terms of platform, content, and communication, it has consolidated and amplified its traditional advantages while building new advantages. At the same time, Hunan Radio and Television’s content creation has also entered its heyday, with long, medium and short films in full bloom. There are representative programs in various categories and tracks. The social reputation and market benefits are very outstanding. A strong content team and technical team are constantly developing. Release new productivity and communication power.
Cai Huaijun, deputy secretary of the party committee, general manager and deputy director of Hunan Radio, Film and Television Group (Taiwan), extended an invitation to Mango’s “super partners”. He believes that content IP is the core of everything, the logical starting point and the origin of information for all traffic platforms. Mango has been deeply involved in content innovation for many years, and has built a platform matrix of "strong platform diversion - full coverage of vertical platforms - and commercial platforms to cover the bottom", achieving the integration of long, medium and short, audio and video co-promotion, and multi-directional circulation of resources. In new consumption, new forms, We will take the lead in the new landmark and work with brand customers to expand the IP full-link industry ecosystem. We also look forward to sincerely embracing our partners, seizing opportunities, and opening up a new world.
At the event, Hunan Satellite TV and Mango TV's comprehensively upgraded content team "track manager" mechanism was also officially unveiled. This mechanism aims to open up the channel between content and commercialization, and match content and marketing with richer scenarios and more Diverse paths and more three-dimensional communication. The managers of each track also focus on promoting various types of content such as music variety, mystery variety, social emotions, emotional insights, cultural trends, reality shows, and vertical genre circles.
The ace variety show "Singer 2025" will be built as the "World Cup" in the global music industry. It will strengthen interactive gameplay based on live broadcast of real singing. At the launch, singer Chen Chusheng was also officially announced as the first premiere guest; "Chengfeng 2025" continues Strengthen international operations, invite high-quality and capable women from six countries on three continents, and launch an all-outdoor recording experience, turning every performance into a "Chengfeng Music Festival". Season 9 of "Chinese Restaurant" will start a new maritime business. "Hello, Saturday" will form an IP matrix with "Haoliu's Holiday", "Haoliu Street Dormitory", "Mango Freshman Class 2", etc., and will be upgraded to a "Super Six Track", and outdoor recording will be started to spread more youthful emotions Culture and lifestyle.
It is worth mentioning that the Mango Mystery Variety Track is about to enter its tenth year. It has incubated many "groups" such as the famous detective group, the escape group, the Nanbo Boy Group, and the Women's Mystery Club. "Like a Family", based on the n-generation of suspense, reasoning, and secret room series that are the most viable in the industry, the mystery track will be developed through online social games, Xiaomang IP operations, offline concerts, cultural and tourism cooperation, etc. In this way, we deeply expand our business territory and empower our brands.
On the other hand, new programs have been unveiled collectively, covering multiple fields. In the cultural section, Mango will pay more attention to the combination with trends to attract the attention of young people. "They Who Can Paint", as the female version of "The Sky of Young People Who Can Paint", focuses on young female artists and quickly leverages the industry chain of the art circle. The food and travel program "Gourmet Meike" leads foreign tourists to experience Chinese food; "Win the Gold 2025" creates an entrepreneurial competition among college students; and the live broadcast program "One Punch Man" collaborates with UFC to create a live broadcast of the Super Bowl of mixed martial arts.
In addition, Mango will also launch two new programs in the field of social and emotional insight. One is a family program "Our Time Machine" that presents Chinese-style intergenerational relationships; the other "Landing on Kauai" will invite 12 controversial people Sexual public figures spend 15 days together on a desert island in exchange for the opportunity to remove their existing labels and encourage the public to have the "courage to be hated." In the parent-child section, in 2025 Golden Eagle Cartoon will launch programs such as "Three Children Are Here Season 3", "Daddy's Home Season 4", "Crazy Mai Card·AI Season", and Super Counselor, focusing on content. Integrate online and offline operations to create a new monetization ecosystem for the parent-child content industry.
The press conference also revealed that in addition to variety shows, dramas, micro-dramas, large-scale evening parties, documentaries, etc. are also greatly expanding the content layout of Mango 2025, covering multiple themes such as family, medical, military, marriage and love, city, era, etc. Many major dramas are about to meet the audience.
In terms of ancient costume themes, "Five Blessings" focuses on the family-friendly light comedy style, with actor Wang Xingyue jokingly playing the role of "the chairman of the top 500 companies in Bianjing"; in terms of medical themes, "Benevolent Heart Club" portrays the interesting souls of five doctors. In addition, it also shows the life stories of patients racing against death and the experiences of ordinary people in self-healing. Regarding the military theme, "Cheetah" will present good stories, strong lineups, and new technologies in the military field with a first-class production team; "Starting a Family" tells the story of six love and marriage counselors in a love and marriage agency who help people find true love.
In addition, Mango has deepened cooperation with the industry, and many industry directors, screenwriters, producers, and producer representatives were present to promote the event. In terms of new categories, Bai Yicong and Tian Liang introduced the sci-fi + unlimited streaming theme "Genius Player". This drama is created by the team of "Three". It is the first domestic hot-blooded urban adventure unlimited streaming web drama. As Mango Customization, in the future "Genius Player" is also expected to be combined with the Mango Mystery IP to create a new spark.
On the subject of realism, Gao Qunshu introduced the family suspense crime theme "Waiting for You", which tells the tortuous, sharp and warm story of a girl who was abducted and returned to her family; Fu Dongyu, Zhao Xiaoxi, Zhao Xiaoou and Wang Chenggang jointly recommended "Second Half", this drama uses the long history of Chinese football spanning decades to sort out the changes in the era of China's reform and opening up, and uses football to express thoughts about culture, civilization and the times.
Yu Fei has brought his most personal style of political and legal content "Tracing the Money" and "City of Billions". The former presents a major electronic fraud case with strong contemporary topicality and closely follows current social topics; the latter From the perspective of a prosecutor, it shows how multiple departments and ordinary people broke through layers of blockades and wiped out the evil forces.
In terms of period dramas, Gao Xixi recommended "Growing Up", which is adapted from Liang Xiaosheng's novel of the same name. Through the perspective of a teenager, humor and an optimistic attitude, it shows the universal values of truth, goodness and beauty, and presents a youth version of "The World". Gao Xixi said that he hopes this drama can give more power to "crippling" young people. Li Shuang brought "Jingheng Street", which was originally an award-winning People's Literature novel. From another perspective, he approached those entrepreneurs who had the courage to enter the Internet economy when it "rised".
In addition to major dramas covering a wide variety of categories, Mango's short and medium video section also performed well, with more than 120 micro dramas and variety works released on site. Among them, the micro-innovation center has created "730 Damang Theater", seasonal themes, and 7 major content tracks to promote the quality of short plays. At the same time, it has built an "evening micro-variety show belt" and leveraged its momentum to launch drama variety, personal Various forms of content such as IP customized micro-complexes and drama character interactive micro-complexes have further enriched the Mango content ecology.
Xiaoxiang Morning News reporter Zhou Shihao
Reporting and rights protection channels: Download the "Morning Video" client from the application market and search "Help" for one-click access; or add reporting customer service on WeChat: xxcbcsp; or call the hotline 0731-85571188. If you need content cooperation, please call the government and enterprise service desk at 19176699651.
On November 12, “Customer-oriented and proud of you—2025 Mango Ecological Conference” was held in Changsha. At this event, the new Mango six platforms composed of Hunan Satellite TV, Mango TV, Golden Eagle Cartoon, Xiaomang, Shanhai, and Fengmang gathered together for the first time to form a new Mango platform that connects long, medium and short, audio and video co-progress, and multi-directional circulation of resources. ecology. In 2025, Mango will continue to invest heavily in high-quality creations, enriching the theme and creating new connotations with new voices and new forms of youthful expression. The event will release 100+ dramas, 100+ variety shows, 120+ micro-dramas, micro-varieties, evening parties, documentaries and other content.
Gong Zhengwen, Secretary of the Party Committee, Chairman and Director of Hunan Radio, Film and Television Group (Taiwan), said that since the beginning of this year, Mango people have continued to run hard towards the strategic goal of building a mainstream new media group that "integrates culture and technology and achieves both benefits" , in terms of platform, content, and communication, it has consolidated and amplified its traditional advantages while building new advantages. At the same time, Hunan Radio and Television’s content creation has also entered its heyday, with long, medium and short films in full bloom. There are representative programs in various categories and tracks. The social reputation and market benefits are very outstanding. A strong content team and technical team are constantly developing. Release new productivity and communication power.
Cai Huaijun, deputy secretary of the party committee, general manager and deputy director of Hunan Radio, Film and Television Group (Taiwan), extended an invitation to Mango’s “super partners”. He believes that content IP is the core of everything, the logical starting point and the origin of information for all traffic platforms. Mango has been deeply involved in content innovation for many years, and has built a platform matrix of "strong platform diversion - full coverage of vertical platforms - and commercial platforms to cover the bottom", achieving the integration of long, medium and short, audio and video co-promotion, and multi-directional circulation of resources. In new consumption, new forms, We will take the lead in the new landmark and work with brand customers to expand the IP full-link industry ecosystem. We also look forward to sincerely embracing our partners, seizing opportunities, and opening up a new world.
At the event, Hunan Satellite TV and Mango TV's comprehensively upgraded content team "track manager" mechanism was also officially unveiled. This mechanism aims to open up the channel between content and commercialization, and match content and marketing with richer scenarios and more Diverse paths and more three-dimensional communication. The managers of each track also focus on promoting various types of content such as music variety, mystery variety, social emotions, emotional insights, cultural trends, reality shows, and vertical genre circles.
The ace variety show "Singer 2025" will be built as the "World Cup" in the global music industry. It will strengthen interactive gameplay based on live broadcast of real singing. At the launch, singer Chen Chusheng was also officially announced as the first premiere guest; "Chengfeng 2025" continues Strengthen international operations, invite high-quality and capable women from six countries on three continents, and launch an all-outdoor recording experience, turning every performance into a "Chengfeng Music Festival". Season 9 of "Chinese Restaurant" will start a new maritime business. "Hello, Saturday" will form an IP matrix with "Haoliu's Holiday", "Haoliu Street Dormitory", "Mango Freshman Class 2", etc., and will be upgraded to a "Super Six Track", and outdoor recording will be started to spread more youthful emotions Culture and lifestyle.
It is worth mentioning that the Mango Mystery Variety Track is about to enter its tenth year. It has incubated many "groups" such as the famous detective group, the escape group, the Nanbo Boy Group, and the Women's Mystery Club. "Like a Family", based on the n-generation of suspense, reasoning, and secret room series that are the most viable in the industry, the mystery track will be developed through online social games, Xiaomang IP operations, offline concerts, cultural and tourism cooperation, etc. In this way, we deeply expand our business territory and empower our brands.
On the other hand, new programs have been unveiled collectively, covering multiple fields. In the cultural section, Mango will pay more attention to the combination with trends to attract the attention of young people. "They Who Can Paint", as the female version of "The Sky of Young People Who Can Paint", focuses on young female artists and quickly leverages the industry chain of the art circle. The food and travel program "Gourmet Meike" leads foreign tourists to experience Chinese food; "Win the Gold 2025" creates an entrepreneurial competition among college students; and the live broadcast program "One Punch Man" collaborates with UFC to create a live broadcast of the Super Bowl of mixed martial arts.
In addition, Mango will also launch two new programs in the field of social and emotional insight. One is a family program "Our Time Machine" that presents Chinese-style intergenerational relationships; the other "Landing on Kauai" will invite 12 controversial people Sexual public figures spend 15 days together on a desert island in exchange for the opportunity to remove their existing labels and encourage the public to have the "courage to be hated." In the parent-child section, in 2025 Golden Eagle Cartoon will launch programs such as "Three Children Are Here Season 3", "Daddy's Home Season 4", "Crazy Mai Card·AI Season", and Super Counselor, focusing on content. Integrate online and offline operations to create a new monetization ecosystem for the parent-child content industry.
The press conference also revealed that in addition to variety shows, dramas, micro-dramas, large-scale evening parties, documentaries, etc. are also greatly expanding the content layout of Mango 2025, covering multiple themes such as family, medical, military, marriage and love, city, era, etc. Many major dramas are about to meet the audience.
In terms of ancient costume themes, "Five Blessings" focuses on the family-friendly light comedy style, with actor Wang Xingyue jokingly playing the role of "the chairman of the top 500 companies in Bianjing"; in terms of medical themes, "Benevolent Heart Club" portrays the interesting souls of five doctors. In addition, it also shows the life stories of patients racing against death and the experiences of ordinary people in self-healing. Regarding the military theme, "Cheetah" will present good stories, strong lineups, and new technologies in the military field with a first-class production team; "Starting a Family" tells the story of six love and marriage counselors in a love and marriage agency who help people find true love.
In addition, Mango has deepened cooperation with the industry, and many industry directors, screenwriters, producers, and producer representatives were present to promote the event. In terms of new categories, Bai Yicong and Tian Liang introduced the sci-fi + unlimited streaming theme "Genius Player". This drama is created by the team of "Three". It is the first domestic hot-blooded urban adventure unlimited streaming web drama. As Mango Customization, in the future "Genius Player" is also expected to be combined with the Mango Mystery IP to create a new spark.
On the subject of realism, Gao Qunshu introduced the family suspense crime theme "Waiting for You", which tells the tortuous, sharp and warm story of a girl who was abducted and returned to her family; Fu Dongyu, Zhao Xiaoxi, Zhao Xiaoou and Wang Chenggang jointly recommended "Second Half", this drama uses the long history of Chinese football spanning decades to sort out the changes in the era of China's reform and opening up, and uses football to express thoughts about culture, civilization and the times.
Yu Fei has brought his most personal style of political and legal content "Tracing the Money" and "City of Billions". The former presents a major electronic fraud case with strong contemporary topicality and closely follows current social topics; the latter From the perspective of a prosecutor, it shows how multiple departments and ordinary people broke through layers of blockades and wiped out the evil forces.
In terms of period dramas, Gao Xixi recommended "Growing Up", which is adapted from Liang Xiaosheng's novel of the same name. Through the perspective of a teenager, humor and an optimistic attitude, it shows the universal values of truth, goodness and beauty, and presents a youth version of "The World". Gao Xixi said that he hopes this drama can give more power to "crippling" young people. Li Shuang brought "Jingheng Street", which was originally an award-winning People's Literature novel. From another perspective, he approached those entrepreneurs who had the courage to enter the Internet economy when it "rised".
In addition to major dramas covering a wide variety of categories, Mango's short and medium video section also performed well, with more than 120 micro dramas and variety works released on site. Among them, the micro-innovation center has created "730 Damang Theater", seasonal themes, and 7 major content tracks to promote the quality of short plays. At the same time, it has built an "evening micro-variety show belt" and leveraged its momentum to launch drama variety, personal Various forms of content such as IP customized micro-complexes and drama character interactive micro-complexes have further enriched the Mango content ecology.
Xiaoxiang Morning News reporter Zhou Shihao
Reporting and rights protection channels: Download the "Morning Video" client from the application market and search "Help" for one-click access; or add reporting customer service on WeChat: xxcbcsp; or call the hotline 0731-85571188. If you need content cooperation, please call the government and enterprise service desk at 19176699651.
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