"King crabs weighing more than 5 kilograms have been reduced from 1,699 yuan to 799 yuan, which is cheaper than eating hairy crabs." Lin Kunyi, a buyer of imported aquatic products from Hema, told Nandu reporters that the Russian king crab, as the "first generation Internet celebrity" at the CIIE, shortened the The transportation cost after the supply chain has dropped by 20%, and there are no middlemen to increase prices for direct procurement from the source, truly achieving price parity for large seafood.
King crab is a new and unique product at the first CIIE. It once attracted much attention and has now become a common commodity in Chinese people's lives. In the seven years since the CIIE, imported products such as king crabs, cherries, and Musang King durian have changed from "Internet celebrities" to "ever-lasting celebrities". Behind this is the upgrading and evolution of the supply chain. In recent years, Hema Fresh buyers have gone overseas to source their products, built a point-to-point supply chain, and airlifted king crabs to the Harbin base within eight hours. They have also developed new products such as king crab New Year dishes and Musang King durian ice cream, delivering batches of them one after another. A batch of imported products with better quality-price ratio have been put on the shelves.
king crab chain is too long cherries once relied on wholesalers
At the first CIIE, the large and bright red king crab was definitely the focus. Chinese people are not familiar with this large sea crab, and it has become a novelty at the exhibition, attracting a large number of spectators to watch and take photos. Although Lin Kunyi did not participate in the first CIIE, he has noticed in recent years that it has been the star product of the Russian exhibition hall and is sought after by domestic retailers.
King crab is produced in the Kamchatka Peninsula in Russia's Far East. It can reproduce all year round, and has almost no natural enemies. It can be called the "king of crabs" in the seafood industry. It lives deep in the extremely cold waters near the Arctic Ocean, and fishing is difficult and costly. This is one of the reasons why its selling price often exceeds 1,000 yuan.
On the other hand, king crab "usually takes 15 days to ship from the Russian port of Zarubino to Hunchun or Weihai base. The import link is long and there are various middlemen. Although the source purchase price is not high, The price is not low after arriving in China. "Lin Kunyi said that this is also a common problem faced by imported seafood products - the supply chain is too long.
Hema Fruit Purchasing Wang Ruishu participated in the first CIIE and saw many new and unique products being watched in the food and agricultural products exhibition area. She remembered that Cheerilee was also the star item of the first exhibition and was uniquely lively. "When Chile's largest exporter and grower appeared, he was immediately surrounded by crowds. Everyone wanted to know the person in charge and tried to get a box of cherries from them."
Like king crab, imported cherries were at their peak when they debuted. This round-shaped, red-colored fruit is on the market before the Spring Festival and is a gift-giving item that perfectly matches the holiday. In the first year of the CIIE, cherries developed rapidly in China, but it was not easy to get goods with stable quality without wholesalers. Wang Ruishu told Nandu reporters that buyers want to find growers with higher quality control.
"Since the first CIIE, buyers have begun to think about how to deliver these new and unique products to consumers faster and better, and 'Internet celebrities' have become 'long-lasting'." She mentioned that imports This is where the battle to upgrade the commodity supply chain begins.
Shorten the supply chain and reduce costs through direct sourcing by Hema.
At this year’s CIIE, Hema opened a live broadcast room into the venue for the first time, allowing consumers to watch the first products launched at the CIIE online and at the same time as live audiences. The results of Lin Kunyi's busy work for more than a year can meet more consumers. "We have not only lowered the price of king crabs to less than a thousand yuan, but also reduced the price of king crabs from 1,699 to 799 yuan for more than 5 kilograms, which is enough for four to five people. It is cheaper than hairy crabs."
He grew up on the coast of Fujian After working, I chose to be a seafood buyer, and I have always had the idea of making seafood affordable. After joining Hema, he spent a lot of time shortening the supply chain of large seafood items. In his view, as consumers become increasingly cautious and tend to pursue high-quality-price-ratio products, whether prices can break through is the key to large seafood sales.
As the sales scale of Hema Seafood continues to expand, Lin Kunyi chose to break through the cooperation with the Russian crab fishing group that has quotas. According to him, this year, Hema went to the source and cooperated with Russia’s leading king crab fishing group to open up the point-to-point supply chain."It takes 8 hours to arrive at the original seawater temporary breeding base in Harbin by air. The ultra-large low-temperature and constant-temperature temporary breeding tank can breed hundreds of tons of king crabs, radiating to Hema stores across the country. Among them, water trucks can be sent directly to Hema stores in East and South China."
chain After the road was shortened, king crabs with attractive prices exploded in second- and third-tier cities. Recent data from Hema shows that Hema’s new stores in second- and third-tier cities such as Zhongshan, Yangzhou, and Yiwu sell more than 100 king crabs in a day, and Shajiaping, Chongqing, which has been open for a long time, sells more than 100 king crabs in a single day.
Unlike king crab, cherries, which are highly industrialized, focus on improving quality. Wang Ruishu said that the sales of cherries previously relied on wholesalers, and the quality varied. "Repeated cold cuts during transportation are very harmful to the fruit. Hema began to go to the source four years ago, and the proportion of direct procurement has increased year by year."
At this year's CIIE, Hema and Chilean cherry head supplier garcesfruit (JiZhi) has signed a strategic cooperation agreement, and JiZi will supply Hema with high-quality and affordable Chilean fruits such as cherries, cherry plums, and prunes. At the same time, Hema’s first overseas direct procurement base in Chile was officially completed.
At the CIIE, Hema signed a contract with garces fruit (made in Kyrgyzstan).
After reaching the strategic cooperation this time, Jizhi will build a "dedicated" channel for Hema, control the quality of cherries from the source, customize packaging for Hema, improve logistics and transportation efficiency, reduce transshipment links, and maximize the efficiency of cherries. It can ensure that the cherries do not get cold during the whole process from leaving the fruit tree to being put on the shelf.
According to reports, after the two parties reach a direct procurement cooperation, the supply chain cost of Kyrgyzstan-made cherries from Chile to Hema will be reduced by about 5%. Juan Latife, general manager of GarcesFruit (made in Kyrgyzstan) Greater China, said that this year is a bumper harvest year for Chilean cherries. The output has increased compared with previous years, and the average selling price is expected to drop this year.
Hema has built the first direct fruit harvesting base in Chile.
Develop new derivative products to compete in comprehensive strength
Retailers' competition in the supply chain has already extended to new product research and development. At the end of last year, the "King Crab Series New Year's Dish" exclusively launched by Hema became a popular new product, with sales nearly tripling after its launch. It is understood that after the Hema king crab arrives at the Qingdao pier, it goes through multiple processes such as ice removal and salt removal. Workers peel and cut each crab leg according to the shape and size, and then make it into black truffle cheese, typhoon shelter and garlic flavors. King crab products.
In August this year, Malaysia’s Musang King fresh fruit durian entered the Chinese market. In order to meet market demand, Hema not only sells fresh fruits, but also developed a series of derivative products around Musang King durian, such as Musang King durian ice cream and durian puffs. It can be said that "Eat it dry and squeeze it out" of a Musang King. In the future, more fresh fruit research and development products will be launched.
In just seven years, Hema has gone from direct procurement to research and development of new products. After its comprehensive strength has been improved, Hema has begun to go global, and its own brand products have been launched abroad. It is understood that starting this year, Hema's own brand products have been put on the shelves in Australia, North America, Singapore and other retail platforms, in order to meet the needs of local Chinese and local consumers for modern Chinese cuisine.
"King crabs weighing more than 5 kilograms have been reduced from 1,699 yuan to 799 yuan, which is cheaper than eating hairy crabs." Lin Kunyi, a buyer of imported aquatic products from Hema, told Nandu reporters that the Russian king crab, as the "first generation Internet celebrity" at the CIIE, shortened the The transportation cost after the supply chain has dropped by 20%, and there are no middlemen to increase prices for direct procurement from the source, truly achieving price parity for large seafood.
King crab is a new and unique product at the first CIIE. It once attracted much attention and has now become a common commodity in Chinese people's lives. In the seven years since the CIIE, imported products such as king crabs, cherries, and Musang King durian have changed from "Internet celebrities" to "ever-lasting celebrities". Behind this is the upgrading and evolution of the supply chain. In recent years, Hema Fresh buyers have gone overseas to source their products, built a point-to-point supply chain, and airlifted king crabs to the Harbin base within eight hours. They have also developed new products such as king crab New Year dishes and Musang King durian ice cream, delivering batches of them one after another. A batch of imported products with better quality-price ratio have been put on the shelves.
king crab chain is too long cherries once relied on wholesalers
At the first CIIE, the large and bright red king crab was definitely the focus. Chinese people are not familiar with this large sea crab, and it has become a novelty at the exhibition, attracting a large number of spectators to watch and take photos. Although Lin Kunyi did not participate in the first CIIE, he has noticed in recent years that it has been the star product of the Russian exhibition hall and is sought after by domestic retailers.
King crab is produced in the Kamchatka Peninsula in Russia's Far East. It can reproduce all year round, and has almost no natural enemies. It can be called the "king of crabs" in the seafood industry. It lives deep in the extremely cold waters near the Arctic Ocean, and fishing is difficult and costly. This is one of the reasons why its selling price often exceeds 1,000 yuan.
On the other hand, king crab "usually takes 15 days to ship from the Russian port of Zarubino to Hunchun or Weihai base. The import link is long and there are various middlemen. Although the source purchase price is not high, The price is not low after arriving in China. "Lin Kunyi said that this is also a common problem faced by imported seafood products - the supply chain is too long.
Hema Fruit Purchasing Wang Ruishu participated in the first CIIE and saw many new and unique products being watched in the food and agricultural products exhibition area. She remembered that Cheerilee was also the star item of the first exhibition and was uniquely lively. "When Chile's largest exporter and grower appeared, he was immediately surrounded by crowds. Everyone wanted to know the person in charge and tried to get a box of cherries from them."
Like king crab, imported cherries were at their peak when they debuted. This round-shaped, red-colored fruit is on the market before the Spring Festival and is a gift-giving item that perfectly matches the holiday. In the first year of the CIIE, cherries developed rapidly in China, but it was not easy to get goods with stable quality without wholesalers. Wang Ruishu told Nandu reporters that buyers want to find growers with higher quality control.
"Since the first CIIE, buyers have begun to think about how to deliver these new and unique products to consumers faster and better, and 'Internet celebrities' have become 'long-lasting'." She mentioned that imports This is where the battle to upgrade the commodity supply chain begins.
Shorten the supply chain and reduce costs through direct sourcing by Hema.
At this year’s CIIE, Hema opened a live broadcast room into the venue for the first time, allowing consumers to watch the first products launched at the CIIE online and at the same time as live audiences. The results of Lin Kunyi's busy work for more than a year can meet more consumers. "We have not only lowered the price of king crabs to less than a thousand yuan, but also reduced the price of king crabs from 1,699 to 799 yuan for more than 5 kilograms, which is enough for four to five people. It is cheaper than hairy crabs."
He grew up on the coast of Fujian After working, I chose to be a seafood buyer, and I have always had the idea of making seafood affordable. After joining Hema, he spent a lot of time shortening the supply chain of large seafood items. In his view, as consumers become increasingly cautious and tend to pursue high-quality-price-ratio products, whether prices can break through is the key to large seafood sales.
As the sales scale of Hema Seafood continues to expand, Lin Kunyi chose to break through the cooperation with the Russian crab fishing group that has quotas. According to him, this year, Hema went to the source and cooperated with Russia’s leading king crab fishing group to open up the point-to-point supply chain."It takes 8 hours to arrive at the original seawater temporary breeding base in Harbin by air. The ultra-large low-temperature and constant-temperature temporary breeding tank can breed hundreds of tons of king crabs, radiating to Hema stores across the country. Among them, water trucks can be sent directly to Hema stores in East and South China."
chain After the road was shortened, king crabs with attractive prices exploded in second- and third-tier cities. Recent data from Hema shows that Hema’s new stores in second- and third-tier cities such as Zhongshan, Yangzhou, and Yiwu sell more than 100 king crabs in a day, and Shajiaping, Chongqing, which has been open for a long time, sells more than 100 king crabs in a single day.
Unlike king crab, cherries, which are highly industrialized, focus on improving quality. Wang Ruishu said that the sales of cherries previously relied on wholesalers, and the quality varied. "Repeated cold cuts during transportation are very harmful to the fruit. Hema began to go to the source four years ago, and the proportion of direct procurement has increased year by year."
At this year's CIIE, Hema and Chilean cherry head supplier garcesfruit (JiZhi) has signed a strategic cooperation agreement, and JiZi will supply Hema with high-quality and affordable Chilean fruits such as cherries, cherry plums, and prunes. At the same time, Hema’s first overseas direct procurement base in Chile was officially completed.
At the CIIE, Hema signed a contract with garces fruit (made in Kyrgyzstan).
After reaching the strategic cooperation this time, Jizhi will build a "dedicated" channel for Hema, control the quality of cherries from the source, customize packaging for Hema, improve logistics and transportation efficiency, reduce transshipment links, and maximize the efficiency of cherries. It can ensure that the cherries do not get cold during the whole process from leaving the fruit tree to being put on the shelf.
According to reports, after the two parties reach a direct procurement cooperation, the supply chain cost of Kyrgyzstan-made cherries from Chile to Hema will be reduced by about 5%. Juan Latife, general manager of GarcesFruit (made in Kyrgyzstan) Greater China, said that this year is a bumper harvest year for Chilean cherries. The output has increased compared with previous years, and the average selling price is expected to drop this year.
Hema has built the first direct fruit harvesting base in Chile.
Develop new derivative products to compete in comprehensive strength
Retailers' competition in the supply chain has already extended to new product research and development. At the end of last year, the "King Crab Series New Year's Dish" exclusively launched by Hema became a popular new product, with sales nearly tripling after its launch. It is understood that after the Hema king crab arrives at the Qingdao pier, it goes through multiple processes such as ice removal and salt removal. Workers peel and cut each crab leg according to the shape and size, and then make it into black truffle cheese, typhoon shelter and garlic flavors. King crab products.
In August this year, Malaysia’s Musang King fresh fruit durian entered the Chinese market. In order to meet market demand, Hema not only sells fresh fruits, but also developed a series of derivative products around Musang King durian, such as Musang King durian ice cream and durian puffs. It can be said that "Eat it dry and squeeze it out" of a Musang King. In the future, more fresh fruit research and development products will be launched.
In just seven years, Hema has gone from direct procurement to research and development of new products. After its comprehensive strength has been improved, Hema has begun to go global, and its own brand products have been launched abroad. It is understood that starting this year, Hema's own brand products have been put on the shelves in Australia, North America, Singapore and other retail platforms, in order to meet the needs of local Chinese and local consumers for modern Chinese cuisine.
Reported and written by: Nandu reporter Huang Pei
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