[Introduction] "Li Ziqi's return" is a hot search topic, and two videos have been released after 3 years. China Fund News reporter Yi Shan On the afternoon of November 12, the well-known short video creator Li Ziqi released two new works one after another on the entire network, o

[Introduction] "Li Ziqi's return" is a hot search topic, and two videos have been released after 3 years

China Fund News reporter Yishan

On the afternoon of November 12, the well-known short video creator Li Ziqi released two new works on the entire network. , officially returned to the public eye and sparked heated discussions among netizens. Terms such as "Li Ziqi's return" and "Li Ziqi's updated" respectively rushed to the hot search lists on Weibo, Douyin and other platforms. Among them, the Weibo entry "Li Ziqi's return" directly "exploded".

has released two new works

html At 4:30 pm on November 12, Li Ziqi released a video with the theme of Chinese intangible cultural heritage lacquerware , and said that this lacquer video was four years late, and "lacquer" is the same as "qi". She named this lacquer work with carved lacquer and hidden flowers "Purple Air from the East".

The video is 14 minutes long. In the video, Li Ziqi restores the lacquer making process in depth, showing the difficult techniques of lacquer making, as well as the unique craftsmanship and traditional aesthetics of intangible cultural heritage. After the video was released, netizens liked, left comments, and forwarded it one after another. As of press time, the video had received more than 450,000 likes on Weibo and more than 600,000 likes on Douyin.

Half an hour later, Li Ziqi released another video with the theme of "cloakroom". In this 14 minute and 34 second video, she built a "cloakroom" out of bamboo and said that she had wanted to have a cloakroom of her own many years ago. She wanted it to be located in a forest, surrounded by a sea of ​​flowers. You can also lie on the sofa in the dressing room and watch the stars.

As of press time, the video has received more than 90,000 likes on Weibo and more than 370,000 likes on Douyin.

html Successfully registered multiple trademarks in 10 years

Previously, due to a dispute with the company behind him, Wei Nian, Li Ziqi released the last video on the theme of "Salt" on July 14, 2021, "Firewood, Rice, Oil, Salt, Sauce, Vinegar Tea". Stopped updating till now.

However, even in the more than three years since the update was stopped, Li Ziqi still has more than 46 million fans on Douyin and more than 25 million fans on Weibo.

On December 27, 2022, Weinian announced on the WeChat public account that Weinian and Li Ziqi reached a settlement under the mediation of the Mianyang Intermediate People's Court.

Li Ziqi also took back control of the company. Tianyancha shows that in December of the same year, Sichuan Ziqi Cultural Communication Co., Ltd. underwent industrial and commercial changes. Liu Tongming, the founder of Weinian, withdrew from the company. The shareholding ratio of Hangzhou Weinian Brand Management Co., Ltd. was reduced from 51% to 1%. Li Ziqi (Li Jiajia) The shareholding ratio increased from 49% to 99%. Soon after, Hangzhou Weinian Brand Management Co., Ltd. withdrew from its shareholders.

As of now, Li Ziqi (Li Jiajia) is associated with 2 companies, both of which are still in existence, including Sichuan Ziqi Cultural Communication Co., Ltd. and Datutu Flower Art Studio in Fucheng District, Mianyang City.

Intellectual property information shows that since this year, Sichuan Ziqi Cultural Communication Co., Ltd. has successfully registered multiple "Ziqi" and "Li Ziqi" trademarks, covering categories such as convenience foods, food, beer and beverages.

Editor: Xiaomo

Review: Muyu