▲The audio-visual feast brought by the big screen and the short video movie commentary on the small screen have their own advantages. There is no need to "choose one or the other". Picture/ic photo
" Zhang Yimou said the short video of movie commentary is speechless" became a hot search.
According to media reports, recently, in an interview, the well-known director Zhang Yimou called on the audience to go into the cinema and experience the audio-visual feast brought by the big screen first-hand, instead of just quickly browsing the movie commentary on their mobile phones. The sentence "I feel really speechless. As a film director, it makes me sad to see this", which may express the inner thoughts of many directors.
However, should movies really draw a clear line from short videos? In fact, the audio-visual feast brought by the big screen and the short video movie commentary on the small screen have their own advantages. There is no need to "choose one or the other."
According to relevant research reports, the size of my country's short video market will be close to 300 billion yuan in 2023, with the user base accounting for 94.8% of all Internet users, and the average daily viewing time of short videos per person is nearly 3 hours. It can be said that short videos have become a way of life for modern people.
should see that the booming trend of short videos is also forcing traditional literary and artistic creation to innovate itself, giving birth to new literary and artistic forms and works. In recent years, many companies and websites in the film and television drama industry have accelerated their transformation into micro-short dramas and expanded into new markets. The "White Paper on the Development of China's Micro-Short Drama Industry (2024)" shows that as of June, the number of users of micro-short dramas in my country has reached 576 million, and the market size is expected to surpass the movie box office by the end of the year.
But this does not mean that short videos, or some short video movie commentary, have become the threshold that prevents people from entering cinemas to watch movies. Some movies have taken advantage of the massive users and traffic resources behind short videos, and have innovated new methods of publicity and distribution, and have truly enjoyed the dividends of "breaking the circle."
is irreversibly changing the way and ecology of communication. The cultural media field is the first to bear the brunt, and the experience will naturally be stronger and more intuitive. Literary and art workers should realize that today is no longer the era of "you can't be afraid of dark alleys if you drink well". If you can't put down your high profile and change with the times, and shift from "waiting for the audience to come" to "actively looking for the audience", you may be abandoned by the market. It will only be in the blink of an eye.
To put it bluntly, the relationship between short videos and movies is not incompatible or either/or, but they compete with each other and can achieve each other's success. Nowadays, the "post-00s" who are deeply stationed on short video platforms can not only subvert the traditional film market, but also become a new box office growth point.
However, Director Zhang’s complaints somewhat reflect that there are still some problems in the current short video ecosystem that cannot be ignored. On the one hand, some short videos are tainted with the habit of unilaterally pursuing traffic, or deliberately distorting and interpreting movie scripts, or fabricating false details out of thin air, which has indeed affected some public's perception and evaluation of the movie. On the other hand, some stolen or unauthorized film and television clips are widely disseminated, which encourages the infringement of and , and also damages the creative enthusiasm of literary and artistic workers.
And if the public is accustomed to the fragmented way of watching movies, giving up thinking about the deep-seated expressive intentions behind the movie, and no longer paying attention to the details of exquisite design, it will indeed be a pity for the author, screenwriter and director.
But these problems are ultimately what need to be faced and solved in the development process of related short videos, and they are not the mainstream of the short video ecosystem. Putting it into fragmented movie viewing, this just provides people with the opportunity to make use of fragmented time. In fact, short video movie commentary provides a window for netizens to understand the outline of the movie, and then decide whether to go to the theater to watch it. film.
Therefore, no matter what, rushing to draw a clear line between movies and short videos is not the "optimal solution" no matter how you look at it.Just like when micro-short dramas first emerged, they were always criticized for their "barbaric growth", with a single theme and confusing value orientation. Under the guidance of relevant departments, many well-known masterpieces have now been produced. Let movies and short videos play to their respective strengths and bring their own beauty to bring a better audio-visual experience and spiritual enjoyment to the general public. This is what everyone hopes for.
▲The audio-visual feast brought by the big screen and the short video movie commentary on the small screen have their own advantages. There is no need to "choose one or the other". Picture/ic photo
" Zhang Yimou said the short video of movie commentary is speechless" became a hot search.
According to media reports, recently, in an interview, the well-known director Zhang Yimou called on the audience to go into the cinema and experience the audio-visual feast brought by the big screen first-hand, instead of just quickly browsing the movie commentary on their mobile phones. The sentence "I feel really speechless. As a film director, it makes me sad to see this", which may express the inner thoughts of many directors.
However, should movies really draw a clear line from short videos? In fact, the audio-visual feast brought by the big screen and the short video movie commentary on the small screen have their own advantages. There is no need to "choose one or the other."
According to relevant research reports, the size of my country's short video market will be close to 300 billion yuan in 2023, with the user base accounting for 94.8% of all Internet users, and the average daily viewing time of short videos per person is nearly 3 hours. It can be said that short videos have become a way of life for modern people.
should see that the booming trend of short videos is also forcing traditional literary and artistic creation to innovate itself, giving birth to new literary and artistic forms and works. In recent years, many companies and websites in the film and television drama industry have accelerated their transformation into micro-short dramas and expanded into new markets. The "White Paper on the Development of China's Micro-Short Drama Industry (2024)" shows that as of June, the number of users of micro-short dramas in my country has reached 576 million, and the market size is expected to surpass the movie box office by the end of the year.
But this does not mean that short videos, or some short video movie commentary, have become the threshold that prevents people from entering cinemas to watch movies. Some movies have taken advantage of the massive users and traffic resources behind short videos, and have innovated new methods of publicity and distribution, and have truly enjoyed the dividends of "breaking the circle."
is irreversibly changing the way and ecology of communication. The cultural media field is the first to bear the brunt, and the experience will naturally be stronger and more intuitive. Literary and art workers should realize that today is no longer the era of "you can't be afraid of dark alleys if you drink well". If you can't put down your high profile and change with the times, and shift from "waiting for the audience to come" to "actively looking for the audience", you may be abandoned by the market. It will only be in the blink of an eye.
To put it bluntly, the relationship between short videos and movies is not incompatible or either/or, but they compete with each other and can achieve each other's success. Nowadays, the "post-00s" who are deeply stationed on short video platforms can not only subvert the traditional film market, but also become a new box office growth point.
However, Director Zhang’s complaints somewhat reflect that there are still some problems in the current short video ecosystem that cannot be ignored. On the one hand, some short videos are tainted with the habit of unilaterally pursuing traffic, or deliberately distorting and interpreting movie scripts, or fabricating false details out of thin air, which has indeed affected some public's perception and evaluation of the movie. On the other hand, some stolen or unauthorized film and television clips are widely disseminated, which encourages the infringement of and , and also damages the creative enthusiasm of literary and artistic workers.
And if the public is accustomed to the fragmented way of watching movies, giving up thinking about the deep-seated expressive intentions behind the movie, and no longer paying attention to the details of exquisite design, it will indeed be a pity for the author, screenwriter and director.
But these problems are ultimately what need to be faced and solved in the development process of related short videos, and they are not the mainstream of the short video ecosystem. Putting it into fragmented movie viewing, this just provides people with the opportunity to make use of fragmented time. In fact, short video movie commentary provides a window for netizens to understand the outline of the movie, and then decide whether to go to the theater to watch it. film.
Therefore, no matter what, rushing to draw a clear line between movies and short videos is not the "optimal solution" no matter how you look at it.Just like when micro-short dramas first emerged, they were always criticized for their "barbaric growth", with a single theme and confusing value orientation. Under the guidance of relevant departments, many well-known masterpieces have now been produced. Let movies and short videos play to their respective strengths and bring their own beauty to bring a better audio-visual experience and spiritual enjoyment to the general public. This is what everyone hopes for.
written by Gong Yu (scholar)
edited by Chi Daohua
proofread by Li Lijun
-
-
-
-
-
-
-
-
-
-