Li Xiaohua, a female hairdresser in Huaihua, Hunan Province (her online name is Hairstylist Xiaohua, hereafter referred to as Xiaohua), has become completely popular in the past few days - she is "understandable" and is nicknamed the "people's hairdresser" by netizens. The number of followers exceeded one million in 7 days, and a single live broadcast was watched by over 10 million people. A young man born in the 2000s drove 1,400 kilometers from Shanghai to get her hair cut. In order to look cool on his birthday, local young people queued up for two consecutive nights to get a haircut.
In just 7 days, netizens from all over the country came in droves, and the total number of visitors exceeded 200,000. Huaihua, a "little transparent city" that is not well-known in the tourism industry, lived up to the overwhelming traffic and took quick action: laying asphalt roads overnight, forming a live broadcast team, attracting more than 60 shops, and on-site consumption exceeding 20 million yuan, driving The city’s consumption in Huaihua was 120 million yuan. On the 12th, the topic "Internet celebrity barber drives Huaihua consumption by 120 million yuan" became a hot search topic on many platforms.
One person can set fire to a city, just like Guo Youcai is to Heze, Zhao Mei (Wang Po) is to Kaifeng, and Ding Zhen is to Litang. There is no doubt that Internet celebrity anchors have a short-term stimulating effect on the regional urban economy. So how did barber Xiaohua become popular? What are its popular traffic passwords? How did the local area take advantage of this overwhelming traffic? What kind of cold thoughts does one person lead a city on fire bring us? Upstream news was sorted out based on public reports.
is popular
Huaihua is located in the southwest of Hunan Province. Although it has titles such as the gateway to Qiandian and the throat of Chuchu, its popularity, economic strength, tourism attraction, etc., are among the "small transparent cities" often mentioned on the Internet—— Compared with Changsha, Yueyang, Zhangjiajie and other cities in the same province, its attention is not high.
The "Lingdian Barber Shop" opened by Xiaohua and her husband is located in Changnipo New Village, Hecheng District, Huaihua City. It is a well-known local resettlement community. Before Xiaohua became popular, local people commented that it was an ordinary community, and there were not even traffic jams.
Xiaohua is listening carefully to customers’ requests for hair. The number of likes on this video has exceeded 1.6 million. Personal video account screenshot
Xiaohua said that she was not a hairdresser and had no professional training. After opening a barber shop with her husband, she would help out when her husband was sometimes too busy. The more you cut, the better you will get. "I cut by my own feeling. There are not so many professional techniques. I just rely on my feeling."
Xiaohua's previous business had always been very ordinary. At the beginning of this year, thinking that the short video platform could attract traffic, she tried to publish short videos. She persisted for several months, and the number of views of the videos improved, with the number of likes increasing from thousands to over 10,000. A short video of her haircut at the end of October this year received over one million likes, and she became popular, with more and more fans following her.
platform data analysis shows that Xiaohua’s followers increased by more than one million in seven days (at the beginning of November).
Upstream News noticed that Xiaohua’s Douyin account is called “Hairstylist Xiaohua”. As of 12:00 on the 12th, it had 3.66 million fans and 10.69 million likes. A total of 408 videos were posted, all of which were giving haircuts to customers. In the early stage, the number of likes for the video was not high, there were dozens or hundreds.
What really made Xiaohua famous was a video posted on October 29, 2024, with 1.6 million likes. In the video, a young man made a request to Xiaohua before getting a haircut: Don't cut it too short. The bangs should cover the eyebrows but not the eyes. Make it a little fluffy and cut the sides short... Xiaohua was laughing the whole time.
A barber who “understands” is how netizens describe Xiaohua. Xiaohua said that he became popular because he communicated effectively with customers and understood their needs. "It can be said that the hair I cut is basically taught to me by customers. Every customer gives a little advice, and it basically becomes a success." "
is popular
Everyone on the Internet knows that Xiaohua is popular. How popular is it now?
From noon to evening on November 10, tourists came to take pictures and check in from time to time on the street outside the "Lingdian Barber Shop". After 5 p.m., more and more people, local and out of town, crowded and bumped into each other, and dialects from all over the world echoed on the streets. Special police, fire fighters, market supervisors, etc. patrolled the crowd to maintain order.To ensure food safety, the local government even drove a rapid food safety inspection vehicle to this street. Rough statistics show that the flow of people on this 100-meter-long street has exceeded 20,000 people every day in the past few days.
After the Xiaohua fire, there was a huge flow of people outside the barber shop. Xiaoxiang Morning News video screenshot
At the entrance of the barber shop, volunteers sit in a circle to maintain order. Xiaohua in the store is focusing on the customer's hair.
Xiaohua has been very tired recently. She said that she opened the shop for a haircut at 8 o'clock in the morning, finished the day's hair cutting work at 10 o'clock in the evening, and edited videos when she got home. She only rested for a few minutes at noon. "In the days when it first became popular, I only slept one or two hours a day." For hours, I could lie on the table and fall asleep while cutting videos.”
In desperation, Xiaohua decided to limit the number of haircuts and release 30 accounts every day.
At about 9 pm on November 10, Mr. Tian from Guizhou walked out of the barber shop with a smile on his face. On the first night, he specially rode a motorcycle 280 kilometers from Tongren to come here. There were several friends traveling with him, but they only had the last number. Mr. Tian was lucky enough to be last in line. When cutting his hair, he told Xiaohua to let her do whatever she wanted. After more than half an hour, he was very satisfied with the hair.
As of 12:00 on the 12th, hairstylist Xiaohua had 3.66 million followers, accounting for 10.69 million likes. Screenshot of personal video account
0 Among the people queuing up on the evening of the 110th, there was Peng Shuo, a young man who drove 1,400 kilometers from Shanghai to get a haircut. He and his colleagues drove straight from Shanghai to Huaihua, Hunan. "In the past, getting a haircut was like gambling, and entering a barber shop was like entering a casino. This time I drove this far just to experience a haircut by a barber who 'understands' the conversation." A hairstyle that I am satisfied with.”When the number was issued at around 11 o’clock that night, Yang Yanxin, a local boy from Huaihua, was very excited after receiving the number. He said that he had already queued up once the night before, but unfortunately there were too many people who didn't receive it. "It's my birthday tomorrow and I want to have cool hair. If I can't get in line today, I will continue to queue up tomorrow."
Traffic password
Some people wonder: Why does an ordinary barber become famous? Someone answered: Because the price is affordable, the craftsmanship is good, the service is good, I “understand the language”, and I am confident and humble.
Xiaohua said in an interview that he hoped that the heat would be extinguished quickly and that he wanted to be quiet. Beautiful Zhejiang video screenshot
has good craftsmanship and good service. Customers who come to Xiaohua for haircuts have different needs, "No requirements, just cut it shorter", "Look at the haircut, how to cut it to look good", "Fuller at the back", "Can the top of the head be thinned?"... Without exception, they They all walked out of the barber shop satisfied. When Xiaohua was cutting hair, she kept communicating with customers and smiled throughout the process. She wrote a sentence in each video, "Let you walk out of this barber shop with a smile."
In one of Xiaohua's videos with over 10,000 likes, the young man asked to "cut the bangs to the eyes and leave a little bit around them." After the cut, netizens were surprised to find, "This guy is as handsome as a Korean star." In one of her videos with more than 1.5 million likes, netizens commented on her, "She doesn't look amazing, but she's actually a master."
A customer who came to queue for a haircut said: I used to see tear-jerking jokes about "leaving the barber shop crying" on social platforms. This actually reflects everyone's pursuit of beauty; and Xiaohua's haircutting skills during the live broadcast, It is visible to all and is reassuring.
is affordable. Xiaohua's pricing of "30 yuan for men's haircuts and 45 yuan for women's haircuts" has also attracted some criticism. Some barbers said that Xiaohua lowered the standard of the entire industry and set the barber industry back for more than 10 years. In this regard, Xiaohua said that the price of 30 yuan is not low. "The fact that I set this price shows that my haircut is only worth this price."
Some comments pointed out that instead of saying that Xiaohua's pricing "sets the industry back," it is better that her talent It’s “industry sobriety.” I believe that her insistence on affordable positioning will win her more favor.
Today’s beauty and hair salons are becoming more and more like a high-end consumer product. It is reported that in 2021, the average unit price of beauty salon stores in new first- and second-tier cities will reach 263.1 yuan/person and 260 yuan/person respectively, and three-digit pricing is almost the norm.The emergence of Xiaohua is like a shot in the arm to the hairdressing industry: it turns out that the hairdressing industry is not just about flashy packaging, staggering prices, and card-selling routines. Simple and affordable prices can also change people's hairstyles. , full of confidence.
Confident and humble. Faced with the soaring popularity on the Internet, Xiaohua publicly stated on her social account, "Many people praise me for my good skills and my ability to understand customers. In fact, it's not about how skilled I am, it's just that I make fewer mistakes." She also responded to netizens' "National Patrol" "I'm not qualified yet, I'll consider it when my ability improves. Thank you for your attention."
commented that hairdresser Xiaohua's popularity is not only due to her appreciation for her sincerity and simplicity. It reflects the public's "long-standing resentment" against the barber industry and the expectation that barbers can return to their true nature and abandon routines. How to satisfy customers' simplest wishes is the key.
Marketing with the trend
Today, at the entrance of Changnipo Village, a large publicity board has been erected with slogans such as "Huaihua, a city that understands you" and "Get a beautiful haircut and visit Huaihua, a blessed place". For the convenience of tourists, the original uneven cement floor has been paved with asphalt road overnight.
New roads have been paved in Changnipo New Village and more than 20 shops have been added. Jiupai News
"We moved here yesterday. The road has just been paved and the ground is still sticky when we step on it." A merchant selling Mayang rock sugar oranges said, "This is an orange grown by my family. My son looks at it It became popular here and there were many people, so I contacted this shop. "Changnipo New Village also has local specialty snack stalls such as braised tofu, rice cakes, and pickled radish.
Intangible cultural heritage such as Yuanhe black pottery, Huitong wood carvings, and Xinhuang Dong beef are also displayed here. A person in charge of the intangible cultural heritage booth said, "We were all invited." The Lanxi Folk Song Troupe of Yuanling County, Huaihua City also performed a local specialty Yuanling Folk Song live.
More than 60 specialty shops have settled in Changnipo Village, covering food, handicrafts, folk souvenirs, etc. According to official reports from
, in just 7 days, netizens from all over the country came in droves, and the total number of visitors exceeded 200,000. The Huaihua City Commerce Department acted quickly and organized the "Huai Xiaochuang" live broadcast team to fully promote consumption, driving on-site consumption to exceed 20 million yuan and stimulating city-wide consumption of 120 million yuan.
The local business and cultural tourism departments have strengthened publicity around the theme of "Get a beautiful haircut and visit the blessed land of Huaihua", adopting an online and offline integration method, and widely publicized it on more than 20 online platforms and 10 major local business districts. Effectively enhance the visibility of Huaihua City.
Zhou Fuchang, secretary of the Party Working Committee of Chengnan Street in Hecheng District, said that after Xiaohua became popular, the street responded quickly and actively contacted the cultural and tourism departments to allow tourists to visit scenic spots in the jurisdiction for free. Contact the business department to attract local specialty snack merchants to set up stalls by providing free booths. The next step is to consider leaving the temporary specialty food stalls on this street and improve the hardware facilities to form a characteristic street and check-in street.
Huaihua Culture and Tourism also uses the slogan "Get a beautiful haircut and visit beautiful Huaihua". After launching free tickets for scenic spots and free lunches and fruits, it also opened a special tourist line "Understanding Your Huaihua", which can be used by netizens from all over the country. The "Fudi Huaihua Culture and Tourism" special shuttle bus allows you to visit Huaihua tourist attractions for free. At the Huaihua High-speed Railway Station, the local people also use the "most dazzling ethnic style" to welcome tourists from all over the world.
Cold Thoughts
In recent years, from Guo Youcai of Heze, to "Wang Po" in Kaifeng, to Nanjing's hand-brew coffee aunt, to Huaihua barber Xiaohua, it is not uncommon for one person to set a city on fire, but behind the scenes The lessons learned are worth summarizing. A comment from
pointed out that the change from "the barber who understands you" to "the Huaihua who understands you" is a transformation from "personal design" to "city design". Huaihua Culture and Tourism and other departments took immediate action in response to the "Tiantian traffic". They not only set up local specialty product promotion points and special food areas on site, but also launched a "90-minute cultural tourism circle" guide and a series of discounts and exemptions for scenic spots, hotels, and restaurants. .The execution speed of "Cultural and Tourism Series" and "Cultural and Tourism Gift Package" is amazing. This kind of cultural and tourism moves that follow the trend have improved the conversion rate of this wave of traffic and are worth learning from.
In addition, the barber’s ability to set a city on fire also reveals the hot spots of cultural tourism. We can start from the “people” instead of being limited to local attractions or delicacies. Discover more local people who are talented, skilled, interesting, connotative, and down-to-earth, and promote the promotion of their network, using people's beautiful qualities and outstanding talents as the "new image" of urban cultural tourism.
A commentary article in the Yangcheng Evening News stated that hairstylist Xiaohua drove the city’s consumption of 120 million in Huaihua, which reflects the blessing of the Internet celebrity effect and stimulates the vitality of urban business. But behind the short-term gains, how to make Internet celebrities become famous for a long time has become a difficult problem to be solved in various Internet celebrity cities.
In fact, behind Xiaohua's popularity is the sincere service that people have longed for. Tourism products need to be "up to date" but more importantly, they need to be "attractive" so that tourists can come here with pleasure and return with satisfaction, and gain a truly good reputation.
is not a short-term "traffic business" for urban development. As experts say, if an Internet celebrity city wants to develop, its "face" must be good-looking and its "lizi" must be solid. Turning Internet celebrities into "long-lasting celebrities" and traffic into "retention" tests a city's modern governance capabilities. Only by taking the people's needs for a better life as the continuous pursuit of urban development can people and the city move in the same direction. , can we resonate together and achieve win-win results.
Ye Shun, associate professor at the Department of Tourism and Hotel Management, School of Management, Zhejiang University, also believes that it is unrealistic to rely solely on the Internet celebrity economy as a locomotive to drive a city’s cultural tourism. “I think the Internet celebrity economy is not a nutritional supplement, it is not rice. , more like a stimulant. "Local cultural tourism must clarify what the core attraction of local tourism is, which is the key to upgrading tourism. "Focus on what tourists need, like, and want to experience, and take these into the city's long-term perspective. Only in the planning of the tourism industry can the sustainable development of a city by the Internet celebrity economy be realized."
In response to the overwhelming praise from the entire Internet, barber Xiaohua said: "Don't call me 'the people's barber,' call me 'Listen. A hairdresser who knows how to speak would be great." As for her future plans, Xiaohua said that (hair) trends are changing all the time, and she may learn perming and dyeing techniques. When this wave of heat passes, she will continue to cut hair honestly, make fewer mistakes, and strive to satisfy every customer.
Li Xiaohua, a female hairdresser in Huaihua, Hunan Province (her online name is Hairstylist Xiaohua, hereafter referred to as Xiaohua), has become completely popular in the past few days - she is "understandable" and is nicknamed the "people's hairdresser" by netizens. The number of followers exceeded one million in 7 days, and a single live broadcast was watched by over 10 million people. A young man born in the 2000s drove 1,400 kilometers from Shanghai to get her hair cut. In order to look cool on his birthday, local young people queued up for two consecutive nights to get a haircut.
In just 7 days, netizens from all over the country came in droves, and the total number of visitors exceeded 200,000. Huaihua, a "little transparent city" that is not well-known in the tourism industry, lived up to the overwhelming traffic and took quick action: laying asphalt roads overnight, forming a live broadcast team, attracting more than 60 shops, and on-site consumption exceeding 20 million yuan, driving The city’s consumption in Huaihua was 120 million yuan. On the 12th, the topic "Internet celebrity barber drives Huaihua consumption by 120 million yuan" became a hot search topic on many platforms.
One person can set fire to a city, just like Guo Youcai is to Heze, Zhao Mei (Wang Po) is to Kaifeng, and Ding Zhen is to Litang. There is no doubt that Internet celebrity anchors have a short-term stimulating effect on the regional urban economy. So how did barber Xiaohua become popular? What are its popular traffic passwords? How did the local area take advantage of this overwhelming traffic? What kind of cold thoughts does one person lead a city on fire bring us? Upstream news was sorted out based on public reports.
is popular
Huaihua is located in the southwest of Hunan Province. Although it has titles such as the gateway to Qiandian and the throat of Chuchu, its popularity, economic strength, tourism attraction, etc., are among the "small transparent cities" often mentioned on the Internet—— Compared with Changsha, Yueyang, Zhangjiajie and other cities in the same province, its attention is not high.
The "Lingdian Barber Shop" opened by Xiaohua and her husband is located in Changnipo New Village, Hecheng District, Huaihua City. It is a well-known local resettlement community. Before Xiaohua became popular, local people commented that it was an ordinary community, and there were not even traffic jams.
Xiaohua is listening carefully to customers’ requests for hair. The number of likes on this video has exceeded 1.6 million. Personal video account screenshot
Xiaohua said that she was not a hairdresser and had no professional training. After opening a barber shop with her husband, she would help out when her husband was sometimes too busy. The more you cut, the better you will get. "I cut by my own feeling. There are not so many professional techniques. I just rely on my feeling."
Xiaohua's previous business had always been very ordinary. At the beginning of this year, thinking that the short video platform could attract traffic, she tried to publish short videos. She persisted for several months, and the number of views of the videos improved, with the number of likes increasing from thousands to over 10,000. A short video of her haircut at the end of October this year received over one million likes, and she became popular, with more and more fans following her.
platform data analysis shows that Xiaohua’s followers increased by more than one million in seven days (at the beginning of November).
Upstream News noticed that Xiaohua’s Douyin account is called “Hairstylist Xiaohua”. As of 12:00 on the 12th, it had 3.66 million fans and 10.69 million likes. A total of 408 videos were posted, all of which were giving haircuts to customers. In the early stage, the number of likes for the video was not high, there were dozens or hundreds.
What really made Xiaohua famous was a video posted on October 29, 2024, with 1.6 million likes. In the video, a young man made a request to Xiaohua before getting a haircut: Don't cut it too short. The bangs should cover the eyebrows but not the eyes. Make it a little fluffy and cut the sides short... Xiaohua was laughing the whole time.
A barber who “understands” is how netizens describe Xiaohua. Xiaohua said that he became popular because he communicated effectively with customers and understood their needs. "It can be said that the hair I cut is basically taught to me by customers. Every customer gives a little advice, and it basically becomes a success." "
is popular
Everyone on the Internet knows that Xiaohua is popular. How popular is it now?
From noon to evening on November 10, tourists came to take pictures and check in from time to time on the street outside the "Lingdian Barber Shop". After 5 p.m., more and more people, local and out of town, crowded and bumped into each other, and dialects from all over the world echoed on the streets. Special police, fire fighters, market supervisors, etc. patrolled the crowd to maintain order.To ensure food safety, the local government even drove a rapid food safety inspection vehicle to this street. Rough statistics show that the flow of people on this 100-meter-long street has exceeded 20,000 people every day in the past few days.
After the Xiaohua fire, there was a huge flow of people outside the barber shop. Xiaoxiang Morning News video screenshot
At the entrance of the barber shop, volunteers sit in a circle to maintain order. Xiaohua in the store is focusing on the customer's hair.
Xiaohua has been very tired recently. She said that she opened the shop for a haircut at 8 o'clock in the morning, finished the day's hair cutting work at 10 o'clock in the evening, and edited videos when she got home. She only rested for a few minutes at noon. "In the days when it first became popular, I only slept one or two hours a day." For hours, I could lie on the table and fall asleep while cutting videos.”
In desperation, Xiaohua decided to limit the number of haircuts and release 30 accounts every day.
At about 9 pm on November 10, Mr. Tian from Guizhou walked out of the barber shop with a smile on his face. On the first night, he specially rode a motorcycle 280 kilometers from Tongren to come here. There were several friends traveling with him, but they only had the last number. Mr. Tian was lucky enough to be last in line. When cutting his hair, he told Xiaohua to let her do whatever she wanted. After more than half an hour, he was very satisfied with the hair.
As of 12:00 on the 12th, hairstylist Xiaohua had 3.66 million followers, accounting for 10.69 million likes. Screenshot of personal video account
0 Among the people queuing up on the evening of the 110th, there was Peng Shuo, a young man who drove 1,400 kilometers from Shanghai to get a haircut. He and his colleagues drove straight from Shanghai to Huaihua, Hunan. "In the past, getting a haircut was like gambling, and entering a barber shop was like entering a casino. This time I drove this far just to experience a haircut by a barber who 'understands' the conversation." A hairstyle that I am satisfied with.”When the number was issued at around 11 o’clock that night, Yang Yanxin, a local boy from Huaihua, was very excited after receiving the number. He said that he had already queued up once the night before, but unfortunately there were too many people who didn't receive it. "It's my birthday tomorrow and I want to have cool hair. If I can't get in line today, I will continue to queue up tomorrow."
Traffic password
Some people wonder: Why does an ordinary barber become famous? Someone answered: Because the price is affordable, the craftsmanship is good, the service is good, I “understand the language”, and I am confident and humble.
Xiaohua said in an interview that he hoped that the heat would be extinguished quickly and that he wanted to be quiet. Beautiful Zhejiang video screenshot
has good craftsmanship and good service. Customers who come to Xiaohua for haircuts have different needs, "No requirements, just cut it shorter", "Look at the haircut, how to cut it to look good", "Fuller at the back", "Can the top of the head be thinned?"... Without exception, they They all walked out of the barber shop satisfied. When Xiaohua was cutting hair, she kept communicating with customers and smiled throughout the process. She wrote a sentence in each video, "Let you walk out of this barber shop with a smile."
In one of Xiaohua's videos with over 10,000 likes, the young man asked to "cut the bangs to the eyes and leave a little bit around them." After the cut, netizens were surprised to find, "This guy is as handsome as a Korean star." In one of her videos with more than 1.5 million likes, netizens commented on her, "She doesn't look amazing, but she's actually a master."
A customer who came to queue for a haircut said: I used to see tear-jerking jokes about "leaving the barber shop crying" on social platforms. This actually reflects everyone's pursuit of beauty; and Xiaohua's haircutting skills during the live broadcast, It is visible to all and is reassuring.
is affordable. Xiaohua's pricing of "30 yuan for men's haircuts and 45 yuan for women's haircuts" has also attracted some criticism. Some barbers said that Xiaohua lowered the standard of the entire industry and set the barber industry back for more than 10 years. In this regard, Xiaohua said that the price of 30 yuan is not low. "The fact that I set this price shows that my haircut is only worth this price."
Some comments pointed out that instead of saying that Xiaohua's pricing "sets the industry back," it is better that her talent It’s “industry sobriety.” I believe that her insistence on affordable positioning will win her more favor.
Today’s beauty and hair salons are becoming more and more like a high-end consumer product. It is reported that in 2021, the average unit price of beauty salon stores in new first- and second-tier cities will reach 263.1 yuan/person and 260 yuan/person respectively, and three-digit pricing is almost the norm.The emergence of Xiaohua is like a shot in the arm to the hairdressing industry: it turns out that the hairdressing industry is not just about flashy packaging, staggering prices, and card-selling routines. Simple and affordable prices can also change people's hairstyles. , full of confidence.
Confident and humble. Faced with the soaring popularity on the Internet, Xiaohua publicly stated on her social account, "Many people praise me for my good skills and my ability to understand customers. In fact, it's not about how skilled I am, it's just that I make fewer mistakes." She also responded to netizens' "National Patrol" "Shearing" requirement, "I am not qualified yet, I will consider it when my ability improves. Thank you for your attention." "
Some comments pointed out that the popularity of hairdresser Xiaohua, in addition to admiration for her sincerity and simplicity, also reflects the public's "long-standing resentment" against the hairdressing industry, and hopes that hairdressers can return to their true nature and Abandoning routine expectations, the key is how to satisfy customers' simplest wishes.
Marketing with the trend
Today, at the entrance of Changnipo Village, a large publicity board has been erected with slogans such as "Huaihua, a city that understands you" and "Get a beautiful haircut and visit Huaihua, a blessed place". For the convenience of tourists, the original uneven cement floor has been paved with asphalt road overnight.
New roads have been paved in Changnipo New Village and more than 20 shops have been added. Jiupai News
"We moved here yesterday. The road has just been paved and the ground is still sticky when we step on it." A merchant selling Mayang rock sugar oranges said, "This is an orange grown by my family. My son looks at it It became popular here and there were many people, so I contacted this shop. "Changnipo New Village also has local specialty snack stalls such as braised tofu, rice cakes, and pickled radish.
Intangible cultural heritage such as Yuanhe black pottery, Huitong wood carvings, and Xinhuang Dong beef are also displayed here. A person in charge of the intangible cultural heritage booth said, "We were all invited." The Lanxi Folk Song Troupe of Yuanling County, Huaihua City also performed a local specialty Yuanling Folk Song live.
More than 60 specialty shops have settled in Changnipo Village, covering food, handicrafts, folk souvenirs, etc. According to official reports from
, in just 7 days, netizens from all over the country came in droves, and the total number of visitors exceeded 200,000. The Huaihua City Commerce Department acted quickly and organized the "Huai Xiaochuang" live broadcast team to fully promote consumption, driving on-site consumption to exceed 20 million yuan and stimulating city-wide consumption of 120 million yuan.
The local business and cultural tourism departments have strengthened publicity around the theme of "Get a beautiful haircut and visit the blessed land of Huaihua", adopting an online and offline integration method, and widely publicized it on more than 20 online platforms and 10 major local business districts. Effectively enhance the visibility of Huaihua City.
Zhou Fuchang, secretary of the Party Working Committee of Chengnan Street in Hecheng District, said that after Xiaohua became popular, the street responded quickly and actively contacted the cultural and tourism departments to allow tourists to visit scenic spots in the jurisdiction for free. Contact the business department to attract local specialty snack merchants to set up stalls by providing free booths. The next step is to consider leaving the temporary specialty food stalls on this street and improve the hardware facilities to form a characteristic street and check-in street.
Huaihua Culture and Tourism also uses the slogan "Get a beautiful haircut and visit beautiful Huaihua". After launching free tickets for scenic spots and free lunches and fruits, it also opened a special tourist line "Understanding Your Huaihua", which can be used by netizens from all over the country. The "Fudi Huaihua Culture and Tourism" special shuttle bus allows you to visit Huaihua tourist attractions for free. At the Huaihua High-speed Railway Station, the local people also use the "most dazzling ethnic style" to welcome tourists from all over the world.
Cold Thoughts
In recent years, from Guo Youcai of Heze, to "Wang Po" in Kaifeng, to Nanjing's hand-brew coffee aunt, to Huaihua barber Xiaohua, it is not uncommon for one person to set a city on fire, but behind the scenes The lessons learned are worth summarizing. A comment from
pointed out that the change from "the barber who understands you" to "the Huaihua who understands you" is a transformation from "personal design" to "city design". Huaihua Culture and Tourism and other departments took immediate action in response to the "Tiantian traffic". They not only set up local specialty product promotion points and special food areas on site, but also launched a "90-minute cultural tourism circle" guide and a series of discounts and exemptions for scenic spots, hotels, and restaurants. .The execution speed of "Cultural and Tourism Series" and "Cultural and Tourism Gift Package" is amazing. This kind of cultural and tourism moves that follow the trend have improved the conversion rate of this wave of traffic and are worth learning from.
In addition, the barber’s ability to set a city on fire also reveals the hot spots of cultural tourism. We can start from the “people” instead of being limited to local attractions or delicacies. Discover more local people who are talented, skilled, interesting, connotative, and down-to-earth, and promote the promotion of their network, using people's beautiful qualities and outstanding talents as the "new image" of urban cultural tourism.
A commentary article in the Yangcheng Evening News stated that hairstylist Xiaohua drove the city’s consumption of 120 million in Huaihua, which reflects the blessing of the Internet celebrity effect and stimulates the vitality of urban business. But behind the short-term gains, how to make Internet celebrities become famous for a long time has become a difficult problem to be solved in various Internet celebrity cities.
In fact, behind Xiaohua's popularity is the sincere service that people have longed for. Tourism products need to be "up to date" but more importantly, they need to be "attractive" so that tourists can come here with pleasure and return with satisfaction, and gain a truly good reputation.
is not a short-term "traffic business" for urban development. As experts say, if an Internet celebrity city wants to develop, its "face" must be good-looking and its "lizi" must be solid. Turning Internet celebrities into "long-lasting celebrities" and traffic into "retention" tests a city's modern governance capabilities. Only by taking the people's needs for a better life as the continuous pursuit of urban development can people and the city move in the same direction. , can we resonate together and achieve win-win results.
Ye Shun, associate professor at the Department of Tourism and Hotel Management, School of Management, Zhejiang University, also believes that it is unrealistic to rely solely on the Internet celebrity economy as a locomotive to drive a city’s cultural tourism. “I think the Internet celebrity economy is not a nutritional supplement, it is not rice. , more like a stimulant. "Local cultural tourism must clarify what the core attraction of local tourism is, which is the key to upgrading tourism. "Focus on what tourists need, like, and want to experience, and take these into the city's long-term perspective. Only in the planning of the tourism industry can the sustainable development of a city by the Internet celebrity economy be realized."
In response to the overwhelming praise from the entire Internet, barber Xiaohua said: "Don't call me 'the people's barber,' call me 'Listen. A hairdresser who knows how to speak would be great." As for her future plans, Xiaohua said that (hair) trends are changing all the time, and she may learn perming and dyeing techniques. When this wave of heat passes, she will continue to cut hair honestly, make fewer mistakes, and strive to satisfy every customer.
Upstream news comprehensive Jimu News, Jiupai News, Yangcheng Evening News, Chao News, Sanxiang Metropolis Daily, Jingzhou News Network, etc.
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