On the evening of November 11, "Zhang Yimou said he was speechless in the short movie commentary video" became a hot search. In a recent interview, Zhang Yimou called on the audience to go to the cinema to watch the movie and not to watch the 3-minute movie commentary on their mobile phones.
In fact, the film market has cooled down sharply this year. Data shows that in the third quarter, the number of moviegoers and the total box office both fell by more than 40%, and most of the listed film and television companies suffered losses. Industry experts said that the appeal of movies to audiences is gradually weakening, and 's box office data for the whole year may fall sharply, and the difference may reach 10 billion yuan .
Zhang Yimou called on the audience to go to the cinema
"It is best not to watch it on the mobile phone"
Recently, Zhang Yimou called on the audience to go into the cinema in an interview and experience the audio-visual feast brought by the big screen first-hand, instead of just quickly browsing the movie commentary through the mobile phone.
Zhang Yimou believes that the ritual and immersive feeling of watching movies in a cinema cannot be replaced online. He hopes that everyone can work together to protect this unique movie experience. "As a film director, I still hope that the audience will go to the cinema to watch. You'd better not watch it on your mobile phone. You'd better not watch the three-minute introduction. I feel really speechless. As a film director, I feel sad when I see this. "
This incident caused controversy among netizens. Some netizens believe that some movies are of poor quality. If you go directly to the cinema, it will be easy to spend money and get hurt. Watching the commentary first and then deciding whether to go to the cinema is also a behavior for the audience to stop losses in time.
Some people think that commentary can be a lightning protection for bad movies; commentary can also be an amway for good movies.
Some people even think that movie tickets during the holidays are too expensive. Just forget it if it is good to watch. If you watch a bad movie, the audience will think it is not worthwhile.
The number of moviegoers nationwide and the total box office fell by more than 40% in the third quarter
More than half of the film and television companies listed companies are losing money
With the end of the major film and television schedules in 2024 - Spring Festival, May Day, summer and National Day. , the annual performance of 18 listed film and television companies has basically been settled, but most of them failed to deliver satisfactory report cards.
conducted an in-depth analysis of the financial report data. In the third quarter of this year, the profit situation of the film and television industry was not optimistic. Only 7 companies were able to maintain positive profits, and among these profitable companies, very few were able to achieve year-on-year growth. There are only three companies: Jebsen Holdings (300182.sz), Huace Film and Television (300133.sz) and China Guangdong Tianze (603721.sh).
Looking at the general trend of the industry, a year-on-year decline in net profit attributable to parent companies has become the norm for most film and television companies. For companies such as Wanda Film (002739.sz), Hengdian Film and Television (603103.sh), Jinyi Film and Television (002905.sz) and Happy Blue Ocean (300528.sz), ’s net profit attributable to its parent company fell year-on-year (losses expanded) respectively. Reaching 92.01%, 157.75%, 162.21%, 219.3%, Bona Pictures turned a year-on-year loss, with a loss of 216 million yuan, and Huanrui Century's loss expanded by 3579.68% year-on-year.
Wanda Film admitted in its announcement that in the third quarter of 2024, the national movie box office was 10.86 billion yuan, a decrease of 43.8% compared with the same period in 2023, and the number of moviegoers was 265 million, a decrease of 43.3% compared with the same period in 2023, mainly due to the summer season The number of blockbuster movies has decreased compared with 2023, and the overall performance of the film industry has been relatively flat.
extends the timeline to the entire first three quarters, and the performance of film and television companies is still generally sluggish. In the first three quarters, only Enlight Media (300251.sz), Beijing Culture (000802.sz) and Huayi Brothers (300027.sz) achieved year-on-year growth in net profit.Among them, Beijing Culture and Huayi Brothers are still in the red, while Enlight Media’s revenue and net profit in the third quarter both had negative year-on-year growth rates. In other words, Enlight Media’s performance in the first three quarters of this year is still relying on the Spring Festival period. Supported by Article 20.
According to Beacon Professional Edition, judging from national box office data, as of January 5, the total box office this year was only 38.8 billion yuan, which is a gap of more than 16 billion yuan compared with the 54.953 billion yuan in 2023. Although the number of screenings is similar to last year, the sharp decrease in moviegoers has become the main reason for the box office decline. The total number of tickets issued by for the whole year was only 915 million, which is far lower than the 1.3 billion tickets issued by in 2023.
Cinema companies feel this even more deeply. In the third quarter of this year, the net profits of Wanda Film, Hengdian Film and Television, Jinyi Film and Television and Xingfu Blue Ocean were 55 million yuan, -71 million yuan, -39 million yuan and 40 million yuan respectively.
And many of the first movies that have attracted much attention are also in a wait-and-see mode and dare not easily set the release date. Including "Operation Dragon" produced by Bona Pictures, "Nezha: The Demon Boy in the Sea" produced by Enlight Media, "Tang Detective 1990" produced by Wanda Films and "Legend of the Condor Heroes·Xia" produced by China Film and Hengdian Film and Television Many films including "The Big One" are waiting for the right time to be released. At present, the only films that have actually announced to be released during the Spring Festival in 2025 are "Fengshen Part 2: War of Xiqi" and "Bear Infested: Restart the Future".
According to China Business News, “There are two popular periods in the fourth quarter, one is the National Day period in early October, and the other is the Lunar New Year period from the end of November to December 31. However, these two periods have not produced hot products for a long time. The market is booming,” said a person from a theater management company, “The National Day period has ended, and the results are not satisfactory. Everyone has seen this. Since around 2017, the Lunar New Year period has gradually been replaced by the National Day period. The Spring Festival stalls of 2020 are no longer a prime time for various companies to seize. In the context of sluggish market sentiment, major film producers are more inclined to reserve their "big names" for the Spring Festival stalls. the person said.
Expert: The appeal of movies to audiences is gradually weakening
Tourism, performances, etc. are forming competition for the film market
Zhu Yuqing, vice president of the Industry Criticism Committee of the China Film Critics Society and founder of Juyinghui, told "Daily Economic News" The reporter pointed out that the appeal of movies to audiences is gradually weakening. During non-holiday periods, the average number of moviegoers per game in some theaters is even less than 5.. He predicted that compared with 2023, 's box office data for the whole year may decline significantly, and the difference may reach 10 billion yuan.
iiMedia Consulting CEO Zhang Yi said that compared with the Spring Festival holiday, during the summer and National Day holidays, consumers have higher demand for travel, which to a certain extent has formed an alternative to for movie viewing.
Among them, the "2024 Summer Travel Market Report" released by Ctrip shows that this summer, domestic tourism and inbound and outbound tourism continue to maintain high prosperity, and the tourism market shows consumption resilience. Among them, inbound travel orders to China increased by about 70% year-on-year, and outbound travel orders increased by more than 40% year-on-year.
Tongcheng Travel also stated that the domestic travel consumption market continued to grow during the National Day holiday, and the travel consumption of residents in second- and third-tier cities and below grew rapidly. On the Tongcheng travel platform, the popularity of car bookings in third-tier cities and below has increased by more than 50%; cultural tourism in counties has become a highlight of holiday consumption, and the popularity of hotel bookings in nearly 100 counties across the country has increased by more than 50% year-on-year.
In addition, the popularity of offline performances has also created competition in the film market to a certain extent. Data from the China Performance Industry Association shows that in the third quarter of 2024, there were 173,300 commercial performances (excluding performances in entertainment venues) nationwide, a year-on-year increase of 16.27%; box office revenue was 20.810 billion yuan, a year-on-year increase of 41.10%; the number of audiences was 57.3665 million The number of visitors increased by 17.51% year-on-year.
During this year’s National Day holiday, there were 44,300 commercial performances (excluding performances in entertainment venues) nationwide, an increase of 14.57% on a comparable basis compared with the same period last year; box office revenue was 2.209 billion yuan, an increase of 25.88%; and the number of audiences was 11.6997 million. An increase of 13.28%. On the evening of November 11, "Zhang Yimou said he was speechless in the short movie commentary video" became a hot search. In a recent interview, Zhang Yimou called on the audience to go to the cinema to watch the movie and not to watch the 3-minute movie commentary on their mobile phones. In fact, the film market has cooled down sharply this year. Data shows that in the third quarter, the number of moviegoers and the total box office both fell by more than 40%, and most of the listed film and television companies suffered losses. Industry experts said that the appeal of movies to audiences is gradually weakening, and 's box office data for the whole year may fall sharply, and the difference may reach 10 billion yuan . Zhang Yimou called on the audience to go to the cinema "It is best not to watch it on the mobile phone" Recently, Zhang Yimou called on the audience to go into the cinema in an interview and experience the audio-visual feast brought by the big screen first-hand, instead of just quickly browsing the movie commentary through the mobile phone. Zhang Yimou believes that the ritual and immersive feeling of watching movies in a cinema cannot be replaced online. He hopes that everyone can work together to protect this unique movie experience. "As a film director, I still hope that the audience will go to the cinema to watch. You'd better not watch it on your mobile phone. You'd better not watch the three-minute introduction. I feel really speechless. As a film director, I feel sad when I see this. " This incident caused controversy among netizens. Some netizens believe that some movies are of poor quality. If you go directly to the cinema, it will be easy to spend money and get hurt. Watching the commentary first and then deciding whether to go to the cinema is also a behavior for the audience to stop losses in time. Some people think that commentary can be a lightning protection for bad movies; commentary can also be an amway for good movies. Some people even think that movie tickets during the holidays are too expensive. Just forget it if it is good to watch. If you watch a bad movie, the audience will think it is not worthwhile. The number of moviegoers nationwide and the total box office fell by more than 40% in the third quarter More than half of the film and television companies listed companies are losing money With the end of the major film and television schedules in 2024 - Spring Festival, May Day, summer and National Day. , the annual performance of 18 listed film and television companies has basically been settled, but most of them failed to deliver satisfactory report cards. conducted an in-depth analysis of the financial report data. In the third quarter of this year, the profit situation of the film and television industry was not optimistic. Only 7 companies were able to maintain positive profits, and among these profitable companies, very few were able to achieve year-on-year growth. There are only three companies: Jebsen Holdings (300182.sz), Huace Film and Television (300133.sz) and China Guangdong Tianze (603721.sh). Looking at the general trend of the industry, a year-on-year decline in net profit attributable to parent companies has become the norm for most film and television companies. For companies such as Wanda Film (002739.sz), Hengdian Film and Television (603103.sh), Jinyi Film and Television (002905.sz) and Happy Blue Ocean (300528.sz), ’s net profit attributable to its parent company fell year-on-year (losses expanded) respectively. Reaching 92.01%, 157.75%, 162.21%, 219.3%, Bona Pictures turned a year-on-year loss, with a loss of 216 million yuan, and Huanrui Century's loss expanded by 3579.68% year-on-year. Wanda Film admitted in its announcement that in the third quarter of 2024, the national movie box office was 10.86 billion yuan, a decrease of 43.8% compared with the same period in 2023, and the number of moviegoers was 265 million, a decrease of 43.3% compared with the same period in 2023, mainly due to the summer season The number of blockbuster movies has decreased compared with 2023, and the overall performance of the film industry has been relatively flat. extends the timeline to the entire first three quarters, and the performance of film and television companies is still generally sluggish. In the first three quarters, only Enlight Media (300251.sz), Beijing Culture (000802.sz) and Huayi Brothers (300027.sz) achieved year-on-year growth in net profit.Among them, Beijing Culture and Huayi Brothers are still in the red, while Enlight Media’s revenue and net profit in the third quarter both had negative year-on-year growth rates. In other words, Enlight Media’s performance in the first three quarters of this year is still relying on the Spring Festival period. Supported by Article 20. According to Beacon Professional Edition, judging from national box office data, as of January 5, the total box office this year was only 38.8 billion yuan, which is a gap of more than 16 billion yuan compared with the 54.953 billion yuan in 2023. Although the number of screenings is similar to last year, the sharp decrease in moviegoers has become the main reason for the box office decline. The total number of tickets issued by for the whole year was only 915 million, which is far lower than the 1.3 billion tickets issued by in 2023. Cinema companies feel this even more deeply. In the third quarter of this year, the net profits of Wanda Film, Hengdian Film and Television, Jinyi Film and Television and Xingfu Blue Ocean were 55 million yuan, -71 million yuan, -39 million yuan and 40 million yuan respectively. And many of the first movies that have attracted much attention are also in a wait-and-see mode and dare not easily set the release date. Including "Operation Dragon" produced by Bona Pictures, "Nezha: The Demon Boy in the Sea" produced by Enlight Media, "Tang Detective 1990" produced by Wanda Films and "Legend of the Condor Heroes·Xia" produced by China Film and Hengdian Film and Television Many films including "The Big One" are waiting for the right time to be released. At present, the only films that have actually announced to be released during the Spring Festival in 2025 are "Fengshen Part 2: War of Xiqi" and "Bear Infested: Restart the Future". According to China Business News, “There are two popular periods in the fourth quarter, one is the National Day period in early October, and the other is the Lunar New Year period from the end of November to December 31. However, these two periods have not produced hot products for a long time. The market is booming,” said a person from a theater management company, “The National Day schedule has been released. At the end of the day, the results were not ideal, and everyone has seen this. Since around 2017, the Lunar New Year stall has gradually been diverted to the National Day stall and the Spring Festival stall of the following year, and it is no longer the prime slot for various companies to compete for. In an environment of sluggish market sentiment, major film producers are more inclined to reserve their 'big names' for the Spring Festival ," the person said. Expert: The appeal of movies to audiences is gradually weakening Tourism, performances, etc. have an impact on the film market The market forms competition Zhu Yuqing, vice president of the Industry Criticism Committee of the China Film Critics Society and founder of Juyinghui, pointed out to the "Daily Economic News" reporter that the appeal of movies to audiences is gradually weakening. During non-holiday periods, parts The average number of moviegoers in the theater is even less than 5 people. He predicted that compared with 2023, 's box office data for the whole year may decline significantly, and the difference may reach 10 billion yuan. iiMedia Consulting CEO Zhang Yi said that compared with the Spring Festival holiday, during the summer and National Day holidays, consumers have higher demand for travel, which to a certain extent has formed an alternative to for movie viewing. Among them, the "2024 Summer Travel Market Report" released by Ctrip shows that this summer, domestic tourism and inbound and outbound tourism continue to maintain high prosperity, and the tourism market shows consumption resilience. Among them, inbound travel orders to China increased by about 70% year-on-year, and outbound travel orders increased by more than 40% year-on-year. Tongcheng Travel also stated that the domestic travel consumption market continued to grow during the National Day holiday, and the travel consumption of residents in second- and third-tier cities and below grew rapidly. On the Tongcheng travel platform, the popularity of car bookings in third-tier cities and below has increased by more than 50%; cultural tourism in counties has become a highlight of holiday consumption, and the popularity of hotel bookings in nearly 100 counties across the country has increased by more than 50% year-on-year. In addition, the popularity of offline performances has also created competition in the film market to a certain extent. Data from the China Performance Industry Association shows that in the third quarter of 2024, there were 173,300 commercial performances (excluding performances in entertainment venues) nationwide, a year-on-year increase of 16.27%; box office revenue was 20.810 billion yuan, a year-on-year increase of 41.10%; the number of audiences was 57.3665 million The number of visitors increased by 17.51% year-on-year. During this year’s National Day holiday, there were 44,300 commercial performances (excluding performances in entertainment venues) nationwide, an increase of 14.57% on a comparable basis compared with the same period last year; box office revenue was 2.209 billion yuan, an increase of 25.88%; and the number of audiences was 11.6997 million. An increase of 13.28%. edit||| paragraph refinement Gai Yuanyuan Proofreading| Chen Keming Daily Economic News is integrated with Chengdu Commercial Daily, Every Economic Network (reporter: Bi Yuanyuan), China Business News, vista Kantianxia, public information, etc. Daily Economic News
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