"I hit the box but I don't want to lick it. First I call "Bengben" and move it."
h The "cyber pet" tml3 appears in the theme version
, which is developed jointly between "Peace Elite" and "Wandering Earth 2". In this version, you can experience almost all of the most recognizable elements of "Wandering Earth". for example Say hello to "Digital Wu Jing", take the space elevator to the space station, get up close to the door frame robot, steel mantis and dogs mechanical dog at the UEG base, and even the eye-catching "airbag" in the movie, etc. Linked with "The Wandering Earth 2" I was full of expectations when it was released, but after playing it since the update on November 5, the popularity and recognition of the Wandering Earth-themed version are still far beyond my previous expectations.
For example, on Douyin platform only, #Peace Elite Wandering. The Earth Lord topic has been played more than 900 million times. In-game A large number of themed version scenes were shared, and attracted more players to participate in the exchange. Comments such as "Dream back to the 2023 Spring Festival (the release date of the movie "The Wandering Earth 2")" and "This is the meaning of playing games" continued to flood the screen. .
"Peace Elite" has a lot of popular content in 2024, so it is not surprising that the new version is popular, but this time it comes from the field of IP linkage, which naturally provoked me to study "Why is it still popular?" Curiosity
and the flat version The Wandering Earth : You can see, shop, use, and "participate in"
"It tastes really right!" "This is the evaluation of the Wandering Earth-themed version of "Peace Elite" by Xiaoshi, a fan of the Wandering Earth movie around me. Summarizing the dazzling design she talked about, it can be summarized as "widely distributed and sophisticated movie elements", "no understanding of the movie" "Expanded experience of unfolding scenes" and "You can participate in the process of the movie's shocking plot."
Specifically, "Peace Elite" has made a theme version that is enough to restore the world view of Wandering Earth, which has implanted scenes of the space elevator, the Navigator International Space Station and the UEG base, and the edges can be seen in any area of the theme map. Huge planetary engines. In these scenes, you can always find a familiar touch.
htm. l23
For example, when we go to the assembly area of the space elevator, there will be a high-fidelity digital Wu Jing greeting us to board the aircraft. When we turn the angle of view, we can find that parked on both sides are also J-20 models that have a high appearance rate in the movie;
For another example, there are door frame robots, dogs mechanical dogs and steel mantises mentioned in the beginning in the ueg base. Everyone has paid attention to and liked them because of the movie, and the experience in the themed version also matches the "knowledge" in the movie settings. The positioning of "walking and defending with you", "intelligent carrying of things" and "capable of handling various terrains through complex control movements" gives the "special forces" a sense of companionship when they go out to perform missions.
Another detail that is easily overlooked is the new prop "Observer pe-29". Xiaoshi told me, "It fits perfectly with the surveillance camera images that constantly feed the camera in " The Wandering Earth 2". It is the kind of metaphor that will be used The atmosphere dominated by technological intelligence! ”
Such a detailed restoration brings everyone into the world depicted in "The Wandering Earth 2". Not only can you "stand outside and watch", but you can also freely enter the UEG base and the International Space Station to "hang out", and you can bring the door frame robot to the scene. "Perform missions" outside the UEG base; you can also use the 3D printing technology in the movie to create various props.
What’s even more amazing is that the planning team used an innovative combination of themed gameplay and cutscenes to create a highly immersive “feeling of participating in the movie”, so much so that even I, a “fake fan” in Xiao Shi’s eyes (memory of the movie) It starts to fade as time goes by) and I can understand why she said "Peace Elite" is wandering. The earth-themed version is very well done:
After "saying hello to the number Wu Jing", the players in the training base will be transported to a separate combat area. There can be up to 4 teams in the same field with a total of 16 people. Only the last Only those who survive are qualified to enter the space elevator. This original link that combines the existing gameplay of the game closely links and enriches the "selection" in which Wu Jing participated in the movie.
enters the space elevator after winning the screening challenge. Before and after the "90,000-mile shocking shuttle", "Peace Elite" gives players an independent animation scene of dressing up themselves to fix the safety frame and entering the space station. At the same time, the "space suit" is placed on the warehouse in the space station. It is also marked with the player's name, which makes a scene that has been seen once have a stronger sense of immersion.
also obtained the in-game prop "Mysterious File" and won the chicken game. Finally, there will be a "new mark button". At this time, the significance of the existence of the planetary engine at the edge of the map will become apparent, because its function is to "ignite" the earth to enter the era of wandering. With the combination of BGM, there will be There are "Thank you for your efforts" + "Names of the four members of the team (my best)"!
"At that moment, I felt that I really saved the earth", "Yesterday I had chicken for the first time and didn't pay attention to the screenshots, so I took my girlfriend and played for another 3 hours", "From now on, Wu Jing and I have been on the same set "Colleagues"...
various evaluations are enough to prove the surprises that this one-by-one immersive design brings to players.
As Xiaoshi said, "The planner really understands The Wandering Earth", so they can make a peaceful version of The Wandering Earth that can be watched, walked around, used and "participated in", so even if the movie is released 653 God, this version still quickly jogs players' memories and sparks community discussion. Including some fans of other IPs, they also have more expectations for "Peace Elite".
After integrating the fusion into dna:+ "The Wandering Earth", "Peace Elite" becomes more fun
ip linkage is one of the common ways to develop content for long-term products in recent years. It will bring a certain sense of freshness to players and will also satisfy the expectations of some IP fans. However, the difficulty lies in how to make it deeper and how to make more Players enjoy it too.
The Wandering Earth-themed version of "Peace Elite" may be a very worthy reference case.
I noticed that even after a week, everyone is familiar enough with the new scenes and new props, and the popularity of discussions related to The Wandering Earth is still soaring.What is more intuitive is that during this period, more and more old friends are online more frequently and for longer periods of time. After asking, everyone is playing the Wandering Earth themed version.
The root of this is that the linkage between "Peace Elite" and "The Wandering Earth 2" not only achieves an immersive and beautiful appearance, but also makes a thorough understanding of IP and Peace from the bottom. The chemical reaction of meta-playing has solidified the interesting feedback:
First, the Wandering Earth IP linkage brings better tactical depth and a more innovative game experience to the competitive experience of "Peace Elite".
For example, dogs, mechanical dogs, can often bring a safer combat environment, especially when teammates fall to the ground and are used for "fishing" by the enemy, but they have no cover and are difficult to rescue. Robot dogs can take on the task of carrying teammates and set up their own To prevent the enemy from re-shooting, even masters can reverse the situation of the battle by "anti-fishing". In the subway escape gameplay where many people like to play solo, and the "box licking" link is important and extremely dangerous, dogs mechanical dogs are the best choice.
Steel Mantis is a multi-functional tactical choice. It has high vehicle durability and can control digging to create bunkers, which brings some perspective advantages to plain operations. If this excavation effect is used on special paths such as bridges, it can also provide a road blocking effect. In addition, Steel Mantis also has the function of digging and throwing, which can send its teammates to various hidden spots to set up guns.
is not only valuable in terms of tactical depth, the "Wandering Earth" IP linkage also brings some unprecedented gaming experiences to players.
For example, Steel Mantis has two modes: simple and advanced at the control level. When switching to advanced mode, players can fully understand why this "hard-core device" can challenge more difficult problems. The feedback brought by a large number of controllable parts is comparable to playing with real models. Many players even joked about "real Shandong" "human version" and "change the situation where Lan Xiang's family dominates".
For another example, the observer pe29, which was originally used to provide surrounding information, was discovered to have the hidden tactical value of "can be attached to any flat surface" and became a climbing leverage point for climbing to special points.
The longer everyone plays, the more the game value of the linked content is mined, constantly increasing the tactical possibilities of the game and the fun of the experience.
Secondly, the Wandering Earth IP linkage content has many ingenious ideas that are combined with the unique social culture of "Peace Elite".
Social networking is the key experience link that players of "Peace Elite" pay attention to. Everyone gets to know each other in battles (or fights), and content with emotional value is also needed. Therefore, in the past, every new version of the "check-in scene" has It is a highly popular topic. The Wandering Earth themed version provides a variety of new and differentiated social fun:
There are people who take photos - in the past, when people wanted to take team photos, one person often had to stand at the shooting position and break away from the team, while the observer pe29 provides various angles. External perspective and more "recording feeling" ;
There are also things that strengthen the sense of team belonging - such as the animation of everyone heading to the combat area from the training assembly point, the appearance animation of successfully challenging the battle area and landing on the space station together. The crazy fission touches the players' social network.
These social fun are also key touch points to attract passerby players to join and drive more old users to return. Players who later come into the cycle will promote the stable and optimal development of the social ecology.
In short, the diverse fun brought by the Wandering Earth-themed version gives players sufficient reasons to continue to experience it.
"high quality" towards the evergreen platform game
Affected by content updates such as new versions, "Peace Elite" ranked first on the iOS best-selling list for two consecutive days last week. Looking back at the whole year of 2024, "Peace Elite" also ranked top 3 on the best-selling list most of the time. In addition, it also It has firmly occupied the top 10 of the iOS free list. It can be seen that "Peace Elite", which has been in operation for 6 years, still maintains rapid user growth, and its content has been continuously recognized by players.
Earlier I talked about "Peace Elite" as a concrete representative of the evergreen product concept proposed by Tencent. At this point in time, its research and development path has gradually become clear, that is, to launch multiple stimulating experiences at a fast pace and accelerate its evolution to a platform type. product.
In 2024 alone, "Peace Elite" has launched "Dragon Leap over the Great Wall", "Island Gathering", "Exciting Return", "Battlefield Evolution", and "Wandering Earth" Five major versions, these major versions include a large amount of new experience content that players will remember deeply, including themed maps such as "Animal Jungle" that continuously strengthens tactical depth and innovative tactical props, subway escape/stimulating battlefields that bring a surge in users, etc. Iterative expansion of new rules and gameplay, super-body/desert and other map scenes and characters.
The stability of this strategy not only requires high content output, but is also closely related to the quality of development. Players’ nostalgia for past theme versions is a strong demonstration of the feasibility of “Game for Peace” to conquer the world and the driving force for focused advancement. .
It is worth noting that the success of the Wandering Earth IP linkage version has brought greater room for imagination.
Because this popularity is not an accidental masterstroke, but a new breakthrough based on the continuous accumulation of experience in "Peace Elite" IP cooperation. For example, in Game Daily's multiple reports on the "Peace Elite" IP linkage, I I have noticed that "Peace Elite" is paying more and more attention to the changing characteristics of deep IP touch power from the perspective of player experience. The arrival of the ip-linked version of
Wandering Earth shows that the development team’s spiraling R&D strength has entered a new stage of “fully multi-dimensional IP mining and strong integration of core regular player experience”, which will become an effective content blueprint , spawning more top-level IP cooperation and further realizing the two-way empowerment of games and IP.
platform-based products require enough good content and high-stick user support, and the advanced development level in the field of IP integration will form a combined market penetration with fast-paced gameplay iterations, and together they can support the evolution of "Peace Elite" in a long-term and stable manner.
At present, what kind of path can we take to stand in the complex and ever-changing market environment, and how to keep our products always grabbing the core user groups are questions that all game manufacturers are thinking about, and "Peace Elite" uses an "extraordinary" "In 2024, it has launched a new paradigm of gameplay innovation and IP integration for the industry, providing an excellent operational reference for general shooting categories and long-term products. "I hit the box but I don't want to lick it. First I call "Bengben" and move it." h The "cyber pet" tml3 appears in the theme version , which is developed jointly between "Peace Elite" and "Wandering Earth 2". In this version, you can experience almost all of the most recognizable elements of "Wandering Earth". for example Say hello to "Digital Wu Jing", take the space elevator to the space station, get up close to the door frame robot, steel mantis and dogs mechanical dog at the UEG base, and even the eye-catching "airbag" in the movie, etc. Linked with "The Wandering Earth 2" I was full of expectations when it was released, but after playing it since the update on November 5, the popularity and recognition of the Wandering Earth-themed version are still far beyond my previous expectations. For example, on Douyin platform only, #Peace Elite Wandering. The Earth Lord topic has been played more than 900 million times. In-game A large number of themed version scenes were shared, and attracted more players to participate in the exchange. Comments such as "Dream back to the 2023 Spring Festival (the release date of the movie "The Wandering Earth 2")" and "This is the meaning of playing games" continued to flood the screen. . "Peace Elite" has a lot of popular content in 2024, so it is not surprising that the new version is popular, but this time it comes from the field of IP linkage, which naturally provoked me to study "Why is it still popular?" Curiosity and the flat version The Wandering Earth : You can see, shop, use, and "participate in" "It tastes really right!" "This is the evaluation of the Wandering Earth-themed version of "Peace Elite" by Xiaoshi, a fan of the Wandering Earth movie around me. Summarizing the dazzling design she talked about, it can be summarized as "widely distributed and sophisticated movie elements", "no understanding of the movie" "Expanded experience of unfolding scenes" and "You can participate in the process of the movie's shocking plot." Specifically, "Peace Elite" has made a theme version that is enough to restore the world view of Wandering Earth, which has implanted scenes of the space elevator, the Navigator International Space Station and the UEG base, and the edges can be seen in any area of the theme map. Huge planetary engines. In these scenes, you can always find a familiar touch. htm. l23 For example, when we go to the assembly area of the space elevator, there will be a high-fidelity digital Wu Jing greeting us to board the aircraft. When we turn the angle of view, we can find that parked on both sides are also J-20 models that have a high appearance rate in the movie; For another example, there are door frame robots, dogs mechanical dogs and steel mantises mentioned in the beginning in the ueg base. Everyone has paid attention to and liked them because of the movie, and the experience in the themed version also matches the "knowledge" in the movie settings. The positioning of "walking and defending with you", "intelligent carrying of things" and "capable of handling various terrains through complex control movements" gives the "special forces" a sense of companionship when they go out to perform missions. Another detail that is easily overlooked is the new prop "Observer pe-29". Xiaoshi told me, "It fits perfectly with the surveillance camera images that constantly feed the camera in " The Wandering Earth 2". It is the kind of metaphor that will be used The atmosphere dominated by technological intelligence! ” Such a detailed restoration brings everyone into the world depicted in "The Wandering Earth 2". Not only can you "stand outside and watch", but you can also freely enter the UEG base and the International Space Station to "hang out", and you can bring the door frame robot to the scene. "Perform missions" outside the UEG base; you can also use the 3D printing technology in the movie to create various props. What’s even more amazing is that the planning team used an innovative combination of themed gameplay and cutscenes to create a highly immersive “feeling of participating in the movie”, so much so that even I, a “fake fan” in Xiao Shi’s eyes (memory of the movie) It starts to fade as time goes by) and I can understand why she said "Peace Elite" is wandering. The earth-themed version is very well done: After "saying hello to the number Wu Jing", the players in the training base will be transported to a separate combat area. There can be up to 4 teams in the same field with a total of 16 people. Only the last Only those who survive are qualified to enter the space elevator. This original link that combines the existing gameplay of the game closely links and enriches the "selection" in which Wu Jing participated in the movie. enters the space elevator after winning the screening challenge. Before and after the "90,000-mile shocking shuttle", "Peace Elite" gives players an independent animation scene of dressing up themselves to fix the safety frame and entering the space station. At the same time, the "space suit" is placed on the warehouse in the space station. It is also marked with the player's name, which makes a scene that has been seen once have a stronger sense of immersion. also obtained the in-game prop "Mysterious File" and won the chicken game. Finally, there will be a "new mark button". At this time, the significance of the existence of the planetary engine at the edge of the map will become apparent, because its function is to "ignite" the earth to enter the era of wandering. With the combination of BGM, there will be There are "Thank you for your efforts" + "Names of the four members of the team (my best)"! "At that moment, I felt that I really saved the earth", "Yesterday I had chicken for the first time and didn't pay attention to the screenshots, so I took my girlfriend and played for another 3 hours", "From now on, Wu Jing and I have been on the same set "Colleagues"... various evaluations are enough to prove the surprises that this one-by-one immersive design brings to players. As Xiaoshi said, "The planner really understands The Wandering Earth", so they can make a peaceful version of The Wandering Earth that can be watched, walked around, used and "participated in", so even if the movie is released 653 God, this version still quickly jogs players' memories and sparks community discussion. Including some fans of other IPs, they also have more expectations for "Peace Elite". After integrating the fusion into dna:+ "The Wandering Earth", "Peace Elite" becomes more fun ip linkage is one of the common ways to develop content for long-term products in recent years. It will bring a certain sense of freshness to players and will also satisfy the expectations of some IP fans. However, the difficulty lies in how to make it deeper and how to make more Players enjoy it too. The Wandering Earth-themed version of "Peace Elite" may be a very worthy reference case. I noticed that even after a week, everyone is familiar enough with the new scenes and new props, and the popularity of discussions related to The Wandering Earth is still soaring.What is more intuitive is that during this period, more and more old friends are online more frequently and for longer periods of time. After asking, everyone is playing the Wandering Earth themed version. The root of this is that the linkage between "Peace Elite" and "The Wandering Earth 2" not only achieves immersive beauty, but also thoroughly understands the chemical reaction between IP and Peace's diverse gameplay from the bottom up, and provides interesting feedback: One , The Wandering Earth IP linkage brings better tactical depth and a more innovative game experience to the competitive experience of "Peace Elite". For example, dogs, mechanical dogs, can often bring a safer combat environment, especially when teammates fall to the ground and are used for "fishing" by the enemy, but they have no cover and are difficult to rescue. Robot dogs can take on the task of carrying teammates and set up their own To prevent the enemy from re-shooting, even masters can reverse the situation of the battle by "anti-fishing". In the subway escape gameplay where many people like to play solo, and the "box licking" link is important and extremely dangerous, dogs mechanical dogs are the best choice. Steel Mantis is a multi-functional tactical choice. It has high vehicle durability and can control digging to create bunkers, which brings some perspective advantages to plain operations. If this excavation effect is used on special paths such as bridges, it can also provide a road blocking effect. In addition, Steel Mantis also has the function of digging and throwing, which can send its teammates to various hidden spots to set up guns. is not only valuable in terms of tactical depth, the "Wandering Earth" IP linkage also brings some unprecedented gaming experiences to players. For example, Steel Mantis has two modes: simple and advanced at the control level. When switching to advanced mode, players can fully understand why this "hard-core device" can challenge more difficult problems. The feedback brought by a large number of controllable parts is comparable to playing with real models. Many players even joked about "real Shandong" "human version" and "change the situation where Lan Xiang's family dominates". For another example, the observer pe29, which was originally used to provide surrounding information, was discovered to have the hidden tactical value of "can be attached to any flat surface" and became a climbing leverage point for climbing to special points. The longer everyone plays, the more the game value of the linked content is mined, constantly increasing the tactical possibilities of the game and the fun of the experience. Secondly, the Wandering Earth IP linkage content has many ingenious ideas that are combined with the unique social culture of "Peace Elite". Social networking is the key experience link that players of "Peace Elite" pay attention to. Everyone gets to know each other in battles (or fights), and content with emotional value is also needed. Therefore, in the past, every new version of the "check-in scene" has It is a highly popular topic. The Wandering Earth themed version provides a variety of new and differentiated social fun: There are people who take photos - in the past, when people wanted to take team photos, one person often had to stand at the shooting position and break away from the team, while the observer pe29 provides various angles. The external perspective has a more "recording feeling"; also strengthens the sense of team belonging - such as the animation of everyone heading to the combat area from the training assembly point, the appearance animation of successfully challenging the battle area and boarding the space station together, the crazy fission touches the players social network. These social fun are also key touch points to attract passerby players to join and drive more old users to return. Players who later come into the cycle will promote the stable and optimal development of the social ecology. In short, the diverse fun brought by the Wandering Earth-themed version gives players sufficient reasons to continue to experience it. "high quality" towards the evergreen platform game Affected by content updates such as new versions, "Peace Elite" ranked first on the iOS best-selling list for two consecutive days last week. Looking back at the whole year of 2024, "Peace Elite" also ranked top 3 on the best-selling list most of the time. In addition, it also It has firmly occupied the top 10 of the iOS free list. It can be seen that "Peace Elite", which has been in operation for 6 years, still maintains rapid user growth, and its content has been continuously recognized by players. Earlier I talked about "Peace Elite" as a concrete representative of the evergreen product concept proposed by Tencent. At this point in time, its research and development path has gradually become clear, that is, to launch multiple stimulating experiences at a fast pace and accelerate its evolution to a platform type. product. In 2024 alone, "Peace Elite" has launched "Dragon Leap over the Great Wall", "Island Gathering", "Exciting Return", "Battlefield Evolution", and "Wandering Earth" Five major versions, these major versions include a large amount of new experience content that players will remember deeply, including themed maps such as "Animal Jungle" that continuously strengthens tactical depth and innovative tactical props, subway escape/stimulating battlefields that bring a surge in users, etc. Iterative expansion of new rules and gameplay, super-body/desert and other map scenes and characters. The stability of this strategy not only requires high content output, but is also closely related to the quality of development. Players’ nostalgia for past theme versions is a strong demonstration of the feasibility of “Game for Peace” to conquer the world and the driving force for focused advancement. . It is worth noting that the success of the Wandering Earth IP linkage version has brought greater room for imagination. Because this popularity is not an accidental masterstroke, but a new breakthrough based on the continuous accumulation of experience in "Peace Elite" IP cooperation. For example, in Game Daily's multiple reports on the "Peace Elite" IP linkage, I I have noticed that "Peace Elite" is paying more and more attention to the changing characteristics of deep IP touch power from the perspective of player experience. The arrival of the ip-linked version of Wandering Earth shows that the development team’s spiraling R&D strength has entered a new stage of “fully multi-dimensional IP mining and strong integration of core regular player experience”, which will become an effective content blueprint , spawning more top-level IP cooperation and further realizing the two-way empowerment of games and IP. platform-based products require enough good content and high-stick user support, and the advanced development level in the field of IP integration will form a combined market penetration with fast-paced gameplay iterations, and together they can support the evolution of "Peace Elite" in a long-term and stable manner. At present, what kind of path can we take to stand in the complex and ever-changing market environment, and how to keep our products always grabbing the core user groups are questions that all game manufacturers are thinking about, and "Peace Elite" uses an "extraordinary" "In 2024, it has launched a new paradigm of gameplay innovation and IP integration for the industry, providing an excellent operational reference for general shooting categories and long-term products.
-
-
-
-
-
-
-
-
-
-