"Burning City" failed to complete the counterattack in the end.
This week, the mainland market has welcomed many new films. Although the Hollywood super blockbuster "Red One" has directly failed, the domestic romance film "The Untold Story of " also staged a high-level dive, but for "Burning City" 》The impact is still quite large.
stops at 300 million? "Burning City" has no hope of returning to its roots, Andy Lau tried his best!
As of 20:00 on November 10, the single-day box office champion and runner-up in the mainland are "The Untold Story" and "Burning City" respectively.
The single-day box office of "The Untold Story" exceeded 16.4 million, accounting for 26.1% of the scheduled films and only 20.3% of the box office. Compared with the 63 million box office on the first day, the movie staged a crazy dive, which shows this kind of traffic The movie is so popular that the cumulative box office today has exceeded 7,900, and the final box office is predicted to be around 150 million.
The single-day box office of "Burning City" exceeded 15.5 million. The proportion of scheduled films dropped to 12.6%, but the proportion of box office was as high as 19.2%. The attendance rate is the first in the market. Unfortunately, due to the limited number of screenings, the film has never been able to achieve explosive box office growth. , currently has a cumulative box office of 178 million in its 10 days of release. With the dive of "The Untold Story", "Burning City" may be able to regain the Japanese crown.
But there is not much time left for Andy Lau.
The mainland market will usher in the opening of the Lunar New Year stalls next week, Deng Chao 's " is a sure win ", Huang Xiaoming's " Wear a Wig" "The Man ", Sandra Ng's Hong Kong champion film "The Love I Loved" are all ready to go, and there is also the Hollywood blockbuster " Gladiator 2" eyeing it. In this case, "Burning City" may be difficult to hold on to. After scheduling the number of screenings, the final box office will most likely stop at around 300 million.
For "Burning City", this result is completely unacceptable.
In addition to the mainland market, the trend of "Burning City" has also begun to weaken in the Hong Kong market. On November 9, it was knocked out of the daily box office champion by Huang Zihua's "Hell Breaking". The Hong Kong box office is predicted to be around 30 million, plus in recent years Hong Kong films no longer have influence in traditional ticket markets such as Southeast Asia. The probability of "Burning City"'s global box office exceeding 400 million is extremely low.
According to reports, the production cost of "Burning City" is around 250 million.
Jiang Zhiqiang, the boss of Producer Anle Films, said in an interview that he was under a lot of pressure and nervous because the cost of "Burning City" was too high. It would be a risk to release it in today's market. We all know that Andy Lau is The film's salary is around 60 million, and with the movie's large number of special effects scenes, the cost of 250 million shouldn't be too big.
Calculated based on the picture taking 37% of the box office, the movie may lose more than 100 million.
Jackie Chan's was defeated in the National Day release. Andy Lau was praised but not popular. and Donnie Yen's became the last straw for Hong Kong movies!
The box office failure of "Burning City" may have a big impact.
Previously, Hong Kong films gave the audience the impression that they were selling off sentimental fare, so there was a reason why the box office was not high. Many fans of Hong Kong films would also comfort themselves. As long as the quality of Hong Kong films improves, audiences will still be willing to pay.
But Jackie Chan's "Panda Project" and this "Burning City" broke this illusion, and mainland audiences seem to have abandoned Hong Kong films.
"Panda Project" was of good quality during this year's National Day release. According to statistics, "Panda Project" received a favorable rating of 99% among ticket-buying audiences, ranking first in the National Day release. However, the counterattack in word-of-mouth did not drive box office growth. "Panda Project" Finally stopped at 300 million.
When it comes to "Burning City", it is again in this dilemma of being well received but not popular.
No matter whether Hong Kong films are good or not, the mainstream young audiences just don’t buy it. In their eyes, Hong Kong films seem to have become products out of touch with the times. In my opinion, the fundamental reason is that Hong Kong films can no longer relate to young audiences. Resonated.
Looking at Hong Kong films in recent years, the quality is high and low, but the format is unbearable.
The most puzzling thing is that the mainland is already the largest, most important and critical ticket bank for Hong Kong films.
Hong Kong films don’t even know how to please mainland audiences! It doesn't conform to the logic of commercial films at all.
There are less than two months until the end of 2024. The only Hong Kong film that is expected to be released and become a hit is Donnie Yen's " misjudged ". This kind of action film is the only one that Hong Kong films can do well.
Nowadays, the appeal of Jackie Chan, Andy Lau, Chow Yun-fat, Stephen Chow and other superstars has declined.
Donnie Yen's action movie may be the last straw for Hong Kong movies. In 2024, Hong Kong movies will be waiting for Donnie Yen to save the day. "Burning City" failed to complete the counterattack in the end. This week, the mainland market has welcomed many new films. Although the Hollywood super blockbuster "Red One" has directly failed, the domestic romance film "The Untold Story of " also staged a high-level dive, but for "Burning City" 》The impact is still quite large. stops at 300 million? "Burning City" has no hope of returning to its roots, Andy Lau tried his best! As of 20:00 on November 10, the single-day box office champion and runner-up in the mainland are "The Untold Story" and "Burning City" respectively. The single-day box office of "The Untold Story" exceeded 16.4 million, accounting for 26.1% of the scheduled films and only 20.3% of the box office. Compared with the 63 million box office on the first day, the movie staged a crazy dive, which shows this kind of traffic The movie is so popular that the cumulative box office today has exceeded 7,900, and the final box office is predicted to be around 150 million. The single-day box office of "Burning City" exceeded 15.5 million. The proportion of scheduled films dropped to 12.6%, but the proportion of box office was as high as 19.2%. The attendance rate is the first in the market. Unfortunately, due to the limited number of screenings, the film has never been able to achieve explosive box office growth. , currently has a cumulative box office of 178 million in its 10 days of release. With the dive of "The Untold Story", "Burning City" may be able to regain the Japanese crown. But there is not much time left for Andy Lau. The mainland market will usher in the opening of the Lunar New Year season next week, Deng Chao 's " Winner ", Huang Xiaoming's " People Wearing Wigs ", Sandra Ng's Hong Kong champion film "The Love I Love" are all It is ready to go, and there is also a blockbuster Hollywood blockbuster " gladiator 2" eyeing it. Under such circumstances, "burning city" may be difficult to maintain its schedule, and the final box office will most likely stop at around 300 million. For "Burning City", this result is completely unacceptable. In addition to the mainland market, the trend of "Burning City" has also begun to weaken in the Hong Kong market. On November 9, it was knocked out of the daily box office champion by Huang Zihua's "Hell Breaking". The Hong Kong box office is predicted to be around 30 million, plus in recent years Hong Kong films no longer have influence in traditional ticket markets such as Southeast Asia. The probability of "Burning City"'s global box office exceeding 400 million is extremely low. According to reports, the production cost of "Burning City" is around 250 million. Jiang Zhiqiang, the boss of Producer Anle Films, said in an interview that he was under a lot of pressure and nervous because the cost of "Burning City" was too high. It would be a risk to release it in today's market. We all know that Andy Lau is The film's salary is around 60 million, and with the movie's large number of special effects scenes, the cost of 250 million shouldn't be too big. Calculated based on the picture taking 37% of the box office, the movie may lose more than 100 million. Jackie Chan's was defeated in the National Day release. Andy Lau was praised but not popular. and Donnie Yen's became the last straw for Hong Kong movies! The box office failure of "Burning City" may have a big impact. Previously, Hong Kong films gave the audience the impression that they were selling off sentimental fare, so there was a reason why the box office was not high. Many fans of Hong Kong films would also comfort themselves. As long as the quality of Hong Kong films improves, audiences will still be willing to pay. But Jackie Chan's "Panda Project" and this "Burning City" broke this illusion, and mainland audiences seem to have abandoned Hong Kong films. "Panda Project" was of good quality during this year's National Day release. According to statistics, "Panda Project" received a favorable rating of 99% among ticket-buying audiences, ranking first in the National Day release. However, the counterattack in word-of-mouth did not drive box office growth. "Panda Project" Finally stopped at 300 million. When it comes to "Burning City", it is again in this dilemma of being well received but not popular. No matter whether Hong Kong films are good or not, the mainstream young audiences just don’t buy it. In their eyes, Hong Kong films seem to have become products out of touch with the times. In my opinion, the fundamental reason is that Hong Kong films can no longer relate to young audiences. Resonated. Looking at Hong Kong films in recent years, the quality is high and low, but the format is unbearable. The most puzzling thing is that the mainland is already the largest, most important and critical ticket bank for Hong Kong films. Hong Kong films don’t even know how to please mainland audiences! It doesn't conform to the logic of commercial films at all. There are less than two months until the end of 2024. The only Hong Kong film that is expected to be released and become a hit is Donnie Yen's " misjudged ". This kind of action film is the only one that Hong Kong films can do well. Nowadays, the appeal of Jackie Chan, Andy Lau, Chow Yun-fat, Stephen Chow and other superstars has declined. Donnie Yen's action movie may be the last straw for Hong Kong movies. In 2024, Hong Kong movies will be waiting for Donnie Yen to save the day.
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