November 10, "Hospitable Shandong "Haopin Shandong" "Wandering Notes" was launched on the eve of Double Eleven. In just ten minutes of video, the audience followed the wooden kite designed by Mozi, the 6,000-year-old terracotta animal-shaped pot that is a representative of Dawenkou culture, and more than 3,500 Ya Chouyue, a 20-year-old representative of business culture, launched a citywalk spanning ancient and modern times in Shandong, reliving the long and rich history of Qilu and touching the surging power of Shandong's development in the new era.
Baotu Spring, Mount Tai, apples, pomegranates, Blue Whale No. 1, "Jiaolong" manned submersible, kites... From Shandong's beautiful scenery and delicious food to Shandong's high-end intelligent manufacturing and intangible cultural heritage handcrafts, all are on display. It shows the brand image of "hospitality is true love and good food comes from kindness" from multiple angles, and also outlines the extraordinary charm of "hospitable Shandong, good food Shandong".
Among them, a glimpse of Shandong intangible cultural heritage, which is the representative of "Shandong hand-made", reveals the charm of Shandong intangible cultural heritage. Lu embroidery, as thin as hair, can reproduce the mountains, rivers, flowers and birds. The Luban lock, which has a history of more than 2,500 years, contains full of Chinese wisdom. The kites in Weifang are like windows for external communication, and the one that runs through the whole is recorded in "Mozi" The wooden bird in "Lu Wen", even if it has been lost, is still a witness to the past history of Shandong's intangible cultural heritage.
In 2013, in the hometown of Confucius and the birthplace of Confucian culture, the horn of cultural "two creations" was sounded loudly in Qilu and spread quickly throughout the country, stimulating extensive discussion and practice on the inheritance and innovation of traditional culture. . In this journey of cultural renaissance, Shandong has bravely stood at the forefront and become the leader of cultural "two innovations". Many intangible cultural heritage projects with a long history are shining brightly in the spring breeze of the new era. They have not only achieved a gorgeous turn from "sleep" to "awakening", but also "popularized all over the country" with vigorous momentum, and have returned to the public's attention, especially It has won the favor and pursuit of young people. They have become a vivid carrier for telling the story of Shandong and China, and have built a bridge connecting tradition and modernity, locality and the world with their unique charm.
In Tengzhou, the hometown of Mozi, Hao Liyan, whose ancestors were carpenters for four generations, spent several years creating a brand new brand of mortise and tenon toys, using a building block to connect education and traditional culture. As the inheritor of Luban woodworking skills, he wants to pass on China's unique culture and wisdom from generation to generation.
In the historical and cultural city of Jinan, Li Juan, the fifth generation inheritor of the national intangible cultural heritage Jinan Shadow Puppetry, has created a "Shadow Puppet Girl Troupe". They inherit Jinan shadow puppetry, combine education, cultural creativity and other cross-border cooperation, perform more than 300 performances a year, and are deeply loved by the people. They have spread from Jinan to the whole country and extended to the larger world stage.
In Zibo, which is famous for its barbecue, national intangible cultural heritage items such as Cuju, colored glaze, ceramics, and Lu style interior paintings are also at the forefront of the national trend. Not long ago, the certification list of the "2024 World Outstanding Handicraft Badge" was announced. Ren Bo, an outstanding craftsman from Zibo, was honored to be on the list with his "Beetle" series, becoming the only glass lamp artist in the world to win this honor.
In Qingdao, teenagers are becoming the main force in intangible cultural inheritance. The practical cases of Jiaodong Dagu living inheritance education and the practical cases of Jiaozhou Yangko and Sanpu Longquan entering campuses were successfully selected as the province's outstanding practical cases of "intangible cultural heritage entering campuses". From intangible cultural heritage entering communities to intangible cultural heritage entering campuses, the vivid intangible culture Heritage protection and inheritance has become the most familiar cultural scenery around Qingdao people.
In the old revolutionary area of Yimeng Mountain, Xu Haixia, the inheritor of Yimeng pancakes, developed dozens of varieties of millet, buckwheat, red dates, fruit pancakes, etc., and turned pancakes into flowers, turning traditional food into works of art. In Changlu Town, where she is located, in order to further develop and expand the pancake industry, a pancake industrial park has been planned and built, which has created a new way to strengthen the town and prosper the village.
Heze Shan County’s “Sheep Economy” has taken root in Beijing, Shanghai, Changsha, Chongqing and other places. There are more than 1,600 brand chain stores across the country. Canned mutton soup sells well all over the country, and it is heading towards a “tens of billions” industry. Moving forward...
Intangible cultural heritage is deeply engraved with the essence of wisdom and rich emotions accumulated over generations. It is a collective memory woven hand in hand by the soil, water and people of a place. Similar stories of intangible cultural heritage are being written across Shandong. With the spirit of ingenuity passed down from generation to generation, the inheritors of intangible cultural heritage are riding the wave of the times, crossing boundaries, integrating innovation, and showing the infinite possibilities of intangible cultural heritage in the contemporary era. The protection and inheritance of intangible cultural heritage in Shandong is like a magnificent and unfinished masterpiece slowly unfolding. This is not only a tribute to the glory of the past, but also the sowing of hope for the future. Every stroke and painting embodies the appreciation of traditional culture. deep affection and unremitting pursuit of innovation and development.
On November 10, "Hospitable Shandong and Good Products from Shandong" Travel Notes were launched on the eve of Double Eleven. In the video of just ten minutes, the audience followed the wooden kite designed by Mozi and the 6,000-year-old Dawenkou The cultural representative red pottery animal-shaped pot and the more than 3,500-year-old Shang culture representative Ya Chou Yue launched a citywalk spanning ancient and modern times in Shandong to relive the long and rich history of Qilu and touch the surging power of Shandong's development in the new era.
Baotu Spring, Mount Tai, apples, pomegranates, Blue Whale No. 1, "Jiaolong" manned submersible, kites... From Shandong's beautiful scenery and delicious food to Shandong's high-end intelligent manufacturing and intangible cultural heritage handcrafts, all are on display. It shows the brand image of "hospitality is true love and good food comes from kindness" from multiple angles, and also outlines the extraordinary charm of "hospitable Shandong, good food Shandong".
Among them, a glimpse of Shandong intangible cultural heritage, which is the representative of "Shandong hand-made", reveals the charm of Shandong intangible cultural heritage. Lu embroidery, as thin as hair, can reproduce the mountains, rivers, flowers and birds. The Luban lock, which has a history of more than 2,500 years, contains full of Chinese wisdom. The kites in Weifang are like windows for external communication, and the one that runs through the whole is recorded in "Mozi" The wooden bird in "Lu Wen", even if it has been lost, is still a witness to the past history of Shandong's intangible cultural heritage.
In 2013, in the hometown of Confucius and the birthplace of Confucian culture, the horn of cultural "two creations" was sounded loudly in Qilu and spread quickly throughout the country, stimulating extensive discussion and practice on the inheritance and innovation of traditional culture. . In this journey of cultural renaissance, Shandong has bravely stood at the forefront and become the leader of cultural "two innovations". Many intangible cultural heritage projects with a long history are shining brightly in the spring breeze of the new era. They have not only achieved a gorgeous turn from "sleep" to "awakening", but also "popularized all over the country" with vigorous momentum, and have returned to the public's attention, especially It has won the favor and pursuit of young people. They have become a vivid carrier for telling the story of Shandong and China, and have built a bridge connecting tradition and modernity, locality and the world with their unique charm.
In Tengzhou, the hometown of Mozi, Hao Liyan, whose ancestors were carpenters for four generations, spent several years creating a brand new brand of mortise and tenon toys, using a building block to connect education and traditional culture. As the inheritor of Luban woodworking skills, he wants to pass on China's unique culture and wisdom from generation to generation.
In the historical and cultural city of Jinan, Li Juan, the fifth generation inheritor of the national intangible cultural heritage Jinan Shadow Puppetry, has created a "Shadow Puppet Girl Troupe". They inherit Jinan shadow puppetry, combine education, cultural creativity and other cross-border cooperation, perform more than 300 performances a year, and are deeply loved by the people. They have spread from Jinan to the whole country and extended to the larger world stage.
In Zibo, which is famous for its barbecue, national intangible cultural heritage items such as Cuju, colored glaze, ceramics, and Lu style interior paintings are also at the forefront of the national trend. Not long ago, the certification list of the "2024 World Outstanding Handicraft Badge" was announced. Ren Bo, an outstanding craftsman from Zibo, was honored to be on the list with his "Beetle" series, becoming the only glass lamp artist in the world to win this honor.
In Qingdao, teenagers are becoming the main force in intangible cultural inheritance. The practical cases of Jiaodong Dagu living inheritance education and the practical cases of Jiaozhou Yangko and Sanpu Longquan entering campuses were successfully selected as the province's outstanding practical cases of "intangible cultural heritage entering campuses". From intangible cultural heritage entering communities to intangible cultural heritage entering campuses, the vivid intangible culture Heritage protection and inheritance has become the most familiar cultural scenery around Qingdao people.
In the old revolutionary area of Yimeng Mountain, Xu Haixia, the inheritor of Yimeng pancakes, developed dozens of varieties of millet, buckwheat, red dates, fruit pancakes, etc., and turned pancakes into flowers, turning traditional food into works of art. In Changlu Town, where she is located, in order to further develop and expand the pancake industry, a pancake industrial park has been planned and built, which has created a new way to strengthen the town and prosper the village.
Heze Shan County’s “Sheep Economy” has taken root in Beijing, Shanghai, Changsha, Chongqing and other places. There are more than 1,600 brand chain stores across the country. Canned mutton soup sells well all over the country, and it is heading towards a “tens of billions” industry. Moving forward...
Intangible cultural heritage is deeply engraved with the essence of wisdom and rich emotions accumulated over generations. It is a collective memory woven hand in hand by the soil, water and people of a place. Similar stories of intangible cultural heritage are being written across Shandong. With the spirit of ingenuity passed down from generation to generation, the inheritors of intangible cultural heritage are riding the wave of the times, crossing boundaries, integrating innovation, and showing the infinite possibilities of intangible cultural heritage in the contemporary era. The protection and inheritance of intangible cultural heritage in Shandong is like a magnificent and unfinished masterpiece slowly unfolding. This is not only a tribute to the glory of the past, but also the sowing of hope for the future. Every stroke and painting embodies the appreciation of traditional culture. deep affection and unremitting pursuit of innovation and development.
Reporter: Ren Xiaofei Editor: Lu Bing Proofreader: Li Li
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