Author | Wait
2024 has entered the year-end sprint period, and each platform will launch new costumes in November to compete. " Evernight Galaxy " reached the top of popularity and word-of-mouth, becoming the "top stream" at the end of the year.
When Ling Miaomiao, a contemporary migrant worker, accidentally enters a parallel world based on the novel "Monster Hunting" while fishing, she becomes a vicious female supporting character. She needs to clear all system tasks before she can return to the real world. What is unexpected is that in the first ten minutes, "the current situation of young migrant workers", "generation Z listening to books and chasing online articles", "game card bugs can't survive for three minutes", "cyber audio-visual costume effects", etc., made the audience feel bright. The innovative genres, forced binding system settings, the world of monster hunting that combines reality and reality, anti-routine group portraits, and ultra-high-quality visual effects have all become hotly discussed by the audience.
A major costume drama produced by Stellar Gravity, which has always attracted much attention for its imaginative ideas that young people love, CPs that consume life and death, passionate group portrait adventures, and magnificent audio-visual effects at the movie level. This time, cyberspace travels through books and humans and monsters coexist. The world is no exception.
At a time when big costumes are often questioned, "Eternal Night Galaxy" jointly created by Tencent Video and Stellar Gravity was broadcast on November 1. The popularity on the site exceeded 29,500 in 6 days, and Douban scored 7.5 points in 5 days. , and then the score rose to 7.6 points. It became the norm to top the multi-dimensional data lists of various platforms, and the charm of costume dramas was highlighted again.
Coupled with the hot chat on social platforms and authorized co-branded derivative products, the off-screen popularity continued, the sales of the co-branded brands hit a new high, and word-of-mouth popularity was achieved. The grand occasion caused by the ancient costume has finally heated up the Q4 film and television market, and it is difficult not to make the audience cheer. : It’s great, it’s a “cyber costume light comedy” that I’ve never seen before, i costume is saved!
Why is "Eternal Night Galaxy" coming to "rescue the market"? What value does it bring to the market? It is not difficult to get a glimpse of it from the effect of its first week of broadcast.
Douban 7.6, popularity 29525, everyone is following one week after it aired
Why did Xiaoyu dare to say that "Eternal Night Galaxy" must be the biggest "dark horse" at the end of the year just one week after it aired? If the film and television industry is results-oriented, then the results have already come out.
In terms of word-of-mouth, the drama started with a score of 7.5 and has so far risen to 7.6, becoming the highest score in the costume fantasy drama category. The number of people who rated it soared to 140,000+ people in 3 days, with the most four-star and five-star ratings. Recognition of the quality of the show is high.
In terms of popularity, the drama's popularity on the site exceeded 26,000 on the first day, directly crossing the threshold of a hit drama. On the third day, it exceeded 29,000 popularity and entered the must-see club. On the fourth day, the popularity of the character Ling Miaomiao on the site exceeded 10 million. On the seventh day, it entered Tencent Video members are on the New Year's list, and the popularity on the site is particularly strong.
The drama is also very popular on social platforms such as Douyin and Weibo. It has 2.8 million fans on official Douyin, a total of 6.5 billion topic views, and the total popularity of the series exceeds 500 million, topping the drama popularity list. Ling Miaomiao's Douyin character's popularity exceeded 3 million, setting a character popularity data record. Mu Sheng's Douyin character list set a new record, becoming the first male character on Douyin to have a popularity of more than 2 million. Top five in the list of vocal roles. "Eternal Night Galaxy" became Douyin's first drama to exceed 100,000 reviews, becoming the highest IP in history. The main topic of the series' Weibo has also exceeded 7.5 billion views. The hero and heroine's Weibo has gained an average of 400,000+ followers in 7 days, and the Xiaohongshu platform has more than 100,000 notes, making the entire network popular.
Judging from third-party data, "Eternal Night Galaxy" has firmly ranked first in the effective playback list of Yunhe Data feature films since its second day of broadcast. The Baidu Index also maintains a leading position with a continuous value of 250,000+ and a maximum of 350,000.
The real high-quality drama series has exploded in word-of-mouth popularity, which can be clearly reflected in the craze of watching dramas.Underneath the lively data, people are watching the drama. The theme and plot of "Eternal Night Galaxy" are superimposed with elements such as "traveling through books, systems, monster hunting, and group portrait adventures". It has a strong online feel and can drive online discussions. , with the simultaneous help of the platform and the film crew after the broadcast, the offline theater troupe was linked to the online live broadcast, a wealth of materials were released, actors appeared to make jokes, etc., step by step, the discussion heated up to a new high.
In the process of watching the drama, the series was updated after 10 episodes in 4 consecutive days and then entered the daily single-episode status, causing the audience to be forced to turn on the second brush and magnifying glass to watch the drama and crazy reminder behavior, #永夜星河Let me just say that if you broadcast one episode a day, something will happen. # entry Chinese Drama Fan Group Building The entire Internet is full of jokes: the bull demon who lost its horns, the passerby who is like a queen mother, using the "The Legend of Zhen Huan" meme to follow the drama, playing bombs The scene is full of flowers...
The highly popular and highly reputable project, coupled with the high-citizen costume theme, has attracted many brands and advertisers to join. Yogurt has brought the overall title of the top drama. After five advertisements were inserted on the first day, One more was added the next day, and four new brands were added on the sixth day.
has in-play brand naming and is also rich in co-branded licensing outside the show. Using game elements as a link, "Eternal Night Galaxy" and "Peace Elite" have launched a cross-border linkage; the strong OST lineup attracted QQ Music to establish a music area for the show with limited benefits.
In terms of culture, under the excellent oriental aesthetics, the drama launched the same Hanfu "Miaoyan Galaxy" co-branded with the Hanfu brand "Shisanyu" "Ling Miaomiao", and launched the same Hanfu "Miaoyan Galaxy" with the handicraft brand "Wang's Handmade". co-branded accessories; and the tea brand Jasmine Milk White, which appeared at the theater troupe, has also officially It has been announced that it will cooperate with the drama on limited special drinks; the drama has successively authorized cooperation with Intime Department Store and homewear brand ubras to launch offline activities...
These are enough to prove that the cooperation between popular dramas and brands can better Achieve the effect of "1+1>2".
Stellar Gravity's left hand "Cyber Light Joy" and right hand "Innovation in Ancient Costumes", the long drama is here!
"Eternal Night Galaxy" has brought a lively scene to the film and television drama market that has not been seen for a long time since the second half of 2024, especially in the field of long-form dramas. This year is the year when long-form dramas have been most strongly impacted by micro-short dramas. All creators and practitioners of long-form dramas are thinking about the changes that "short-form, fast" and "refreshing" will bring to long-form dramas.
Long-form dramas have faced many difficulties in recent years. With the changes brought about by micro-short dramas and the subsequent effects of cost reduction and efficiency improvement, creators can seek changes, but the only direction is towards more exquisite products and high quality. The audience needs more "Long drama and thin chaff".
In fact, "Eternal Night Galaxy" was able to "attract people's attention" for the first time. The main reason is the innovative and solid effect of the Stellar Gravity script. A book-traveling system to catch monsters and adventures... It is not uncommon for each element to be separated individually. Some are high-concept elements that the early rise of Internet film and television relied on. After the cost of long-form dramas was reduced and efficiency increased, more and more people chose conventional and safe ones. Subject matter and forget innovation.
However, long-form dramas have their own advantages in size. They can create thick and accompanying stories through rich and growing plots. "Eternal Night Star" just brings such a long-lost freshness to the audience. In this way, this drama uses the "cyber light joy" method to push up the upper limit of "theme +" and uses genre innovation to bring new possibilities to the costume theme.
Fans of the drama say that this is a drama that is "down-to-earth, humane, and non-classy" because although it is a costume drama, it is still close to the hearts of ordinary people. The real life of the heroine Ling Miaomiao is a portrait of every young woman, complicated 996 Life must have novels like "Catching Monsters" as an emotional antidote. The adventure after traveling through the book realizes the fantasy of every ordinary teenager and girl, but the forcibly bound system tasks and the protagonist's complaints add a sense of participation and excitement. Interesting, it is hard not to say that "Eternal Night Star" is an emotional antidote for contemporary audiences.
From the perspective of flying close to the ground, the plot is very imaginative and full of laughs. The main theme is a "counter-routine": Ling Miaomiao performs a "cannot survive 3 minutes" drama after traveling through time. The first episode of the series is 10 minutes old. With the words "The End of the Play", "Eternal Night Star" produced the jokes that the audience wanted to see; you thought that the female supporting characters would have to compete with the heroine to have two women competing for one man, but it turned out that it was all in the novel Bloody, Ling Miaomiao refuses female competition, she just wants to stick with Mu Yao and accept her sister's favor...
Of course, the real intention is not to just use funny jokes to make the audience happy, but to let the audience see more rich things. Details: Ling Miaomiao saw her father reborn in the game after time travel, and the moment she threw herself into her father's arms, who could not be moved? At the lantern festival held during the invitational festival, the sight of people all over the city setting off lanterns to protect thousands of households was inevitably "warming"; the little dust demons who seemed to be ignored pieced together the story of Mu Sheng's affection for Ling Miaomiao. Feelings change, love is as silent as dust, and how romantic it is; in the Battle of Lost Valley, when two 7th-level monsters are dependent on each other for life and death, how can you not respectfully call them the "gods of pure love"?
When Mu Sheng peeled a bunny apple for Ling Miaomiao who was recovering from her injuries, the audience not only felt the affection between Mu Sheng and Ling Miaomiao, but even called Going back to "Moonlight Variations", the last time the two actors worked together, it was the creator's clever writing that added a more sense of fate to the story, and it was the "little care" of "Eternal Night Star".
Oriental aesthetics have been steadily upgraded, and the star's gravity has set sail
"If the plot of the seventh episode is shown in a cinema with imax, how much will it cost?" A drama filmed with such a description as "movie quality", in the eyes of netizens It is embodied in this exclamation.
Film and television dramas rely on audio-visual effects to give the audience the first impression before they get into the plot, so aesthetics is particularly important, especially for costume dramas with exquisite costumes.
Stellar Gravity has never had to worry about the "Oriental aesthetics" in costume dramas. After experiencing the "Oriental fantasy aesthetics" of "Canglan Jue", "Seven Auspicious Occasions" and " Fox Demon Matchmaker: Moon Red Chapter ", "Forever" "Night Star River" in "Travel" The aesthetic innovation of "cyber costume" is created based on the concept of "drama" elements. The ubiquitous pixel villains always remind the existence of the system. The live shooting increases the visual sense of open space. It is quite artistic divergence and audio-visual spectacle. On the basis of transformation, it presents a unique oriental fantasy aesthetic creativity and creates an oriental fantasy world where virtuality and reality coexist.
Of course, the most amazing thing can be said to be that in the highlight scenes such as the mirror world in episode 7, the experiment with lighting, camera angle and other aspects gave a new experience.
The mirror world flip transition in the Realm of Reflection is so smooth that it was once used by Tsinghua University as a campus introduction video transition; only the black and white and red color extraction effects are left, which effectively distinguishes the alien space and the real space; in Linghua University When Miaomiao untied Mu Sheng's headband, the beautiful lighting successfully assisted in triggering emotions.
Stellar Gravity has always insisted on innovation, from oriental fantasy to cybernetic costume light joy, one step at a time, and constantly brings new ideas to the expansion of industry themes.
Nowadays, "Eternal Night Galaxy" not only drives a craze in China, but also goes overseas at the same time, landing on Tencent Video's overseas version wetv, YouTube, rakuten viki, viu and other overseas media, as well as the global streaming media platform Netflix. Today, in addition to being ranked top 1 on WeTV in many regions, Netflix also continues to be ranked top 3 on the daily charts.
In this story of "the coexistence of fiction and reality, the combination of ancient and modern times", thousands of years of Chinese traditional culture have been deposited, the magnificent and fantasy world of monsters, exquisite and ingenious intangible cultural heritage craftsmanship, and the value export of contemporary Chinese young people... Overseas audiences have expressed this The hot pursuit of the drama has not only doubled the confidence of the international film and television market in Chinese film and television dramas and Chinese-language films and television dramas, it can be said to have smoothed the communication between Chinese culture and the world, and also confirmed the brand purpose of Stellar Gravity: Let the world fall in love with Chinese culture and deliver happiness and dreams.
"Eternal Night Star" will also be broadcast on South Korea's Asian TV station and mainstream platforms in Japan, Vietnam and other regions, continuing to let the world see the charm of China. Author | Wait 2024 has entered the year-end sprint period, and each platform will launch new costumes in November to compete. " Evernight Galaxy " reached the top of popularity and word-of-mouth, becoming the "top stream" at the end of the year. When Ling Miaomiao, a contemporary migrant worker, accidentally enters a parallel world based on the novel "Monster Hunting" while fishing, she becomes a vicious female supporting character. She needs to clear all system tasks before she can return to the real world. What is unexpected is that in the first ten minutes, "the current situation of young migrant workers", "generation Z listening to books and chasing online articles", "game card bugs can't survive for three minutes", "cyber audio-visual costume effects", etc., made the audience feel bright. The innovative genres, forced binding system settings, the world of monster hunting that combines reality and reality, anti-routine group portraits, and ultra-high-quality visual effects have all become hotly discussed by the audience. A major costume drama produced by Stellar Gravity, which has always attracted much attention for its imaginative ideas that young people love, CPs that consume life and death, passionate group portrait adventures, and magnificent audio-visual effects at the movie level. This time, cyberspace travels through books and humans and monsters coexist. The world is no exception. At a time when big costumes are often questioned, "Eternal Night Galaxy" jointly created by Tencent Video and Stellar Gravity was broadcast on November 1. The popularity on the site exceeded 29,500 in 6 days, and Douban scored 7.5 points in 5 days. , and then the score rose to 7.6 points. It became the norm to top the multi-dimensional data lists of various platforms, and the charm of costume dramas was highlighted again. Coupled with the hot chat on social platforms and authorized co-branded derivative products, the off-screen popularity continued, the sales of the co-branded brands hit a new high, and word-of-mouth popularity was achieved. The grand occasion caused by the ancient costume has finally heated up the Q4 film and television market, and it is difficult not to make the audience cheer. : It’s great, it’s a “cyber costume light comedy” that I’ve never seen before, i costume is saved! Why is "Eternal Night Galaxy" coming to "rescue the market"? What value does it bring to the market? It is not difficult to get a glimpse of it from the effect of its first week of broadcast. Douban 7.6, popularity 29525, everyone is following one week after it aired Why did Xiaoyu dare to say that "Eternal Night Galaxy" must be the biggest "dark horse" at the end of the year just one week after it aired? If the film and television industry is results-oriented, then the results have already come out. In terms of word-of-mouth, the drama started with a score of 7.5 and has so far risen to 7.6, becoming the highest score in the costume fantasy drama category. The number of people who rated it soared to 140,000+ people in 3 days, with the most four-star and five-star ratings. Recognition of the quality of the show is high. In terms of popularity, the drama's popularity on the site exceeded 26,000 on the first day, directly crossing the threshold of a hit drama. On the third day, it exceeded 29,000 popularity and entered the must-see club. On the fourth day, the popularity of the character Ling Miaomiao on the site exceeded 10 million. On the seventh day, it entered Tencent Video members are on the New Year's list, and the popularity on the site is particularly strong. The drama is also very popular on social platforms such as Douyin and Weibo. It has 2.8 million fans on official Douyin, a total of 6.5 billion topic views, and the total popularity of the series exceeds 500 million, topping the drama popularity list. Ling Miaomiao's Douyin character's popularity exceeded 3 million, setting a character popularity data record. Mu Sheng's Douyin character list set a new record, becoming the first male character on Douyin to have a popularity of more than 2 million. Top five in the list of vocal roles. "Eternal Night Galaxy" became Douyin's first drama to exceed 100,000 reviews, becoming the highest IP in history. The main topic of the series' Weibo has also exceeded 7.5 billion views. The hero and heroine's Weibo has gained an average of 400,000+ followers in 7 days, and the Xiaohongshu platform has more than 100,000 notes, making the entire network popular. Judging from third-party data, "Eternal Night Galaxy" has firmly ranked first in the effective playback list of Yunhe Data feature films since its second day of broadcast. The Baidu Index also maintains a leading position with a continuous value of 250,000+ and a maximum of 350,000. The real high-quality drama series has exploded in word-of-mouth popularity, which can be clearly reflected in the craze of watching dramas.Underneath the lively data, people are watching the drama. The theme and plot of "Eternal Night Galaxy" are superimposed with elements such as "traveling through books, systems, monster hunting, and group portrait adventures". It has a strong online feel and can drive online discussions. , with the simultaneous help of the platform and the film crew after the broadcast, the offline theater troupe was linked to the online live broadcast, a wealth of materials were released, actors appeared to make jokes, etc., step by step, the discussion heated up to a new high. In the process of watching the drama, the series was updated after 10 episodes in 4 consecutive days and then entered the daily single-episode status, causing the audience to be forced to turn on the second brush and magnifying glass to watch the drama and crazy reminder behavior, #永夜星河Let me just say that if you broadcast one episode a day, something will happen. # entry Chinese Drama Fan Group Building The entire Internet is full of jokes: the bull demon who lost its horns, the passerby who is like a queen mother, using the "The Legend of Zhen Huan" meme to follow the drama, playing bombs The scene is full of flowers... The highly popular and highly reputable project, coupled with the high-citizen costume theme, has attracted many brands and advertisers to join. Yogurt has brought the overall title of the top drama. After five advertisements were inserted on the first day, One more was added the next day, and four new brands were added on the sixth day. has in-play brand naming and is also rich in co-branded licensing outside the show. Using game elements as a link, "Eternal Night Galaxy" and "Peace Elite" have launched a cross-border linkage; the strong OST lineup attracted QQ Music to establish a music area for the show with limited benefits. In terms of culture, under the excellent oriental aesthetics, the drama launched the same Hanfu "Miaoyan Galaxy" co-branded with the Hanfu brand "Shisanyu" "Ling Miaomiao", and launched the same Hanfu "Miaoyan Galaxy" with the handicraft brand "Wang's Handmade". co-branded accessories; and the tea brand Jasmine Milk White, which appeared at the theater troupe, has also officially It has been announced that it will cooperate with the drama on limited special drinks; the drama has successively authorized cooperation with Intime Department Store and homewear brand ubras to launch offline activities... These are enough to prove that the cooperation between popular dramas and brands can better Achieve the effect of "1+1>2". Stellar Gravity's left hand "Cyber Light Joy" and right hand "Innovation in Ancient Costumes", the long drama is here! "Eternal Night Galaxy" has brought a lively scene to the film and television drama market that has not been seen for a long time since the second half of 2024, especially in the field of long-form dramas. This year is the year when long-form dramas have been most strongly impacted by micro-short dramas. All creators and practitioners of long-form dramas are thinking about the changes that "short-form, fast" and "refreshing" will bring to long-form dramas. Long-form dramas have faced many difficulties in recent years. With the changes brought about by micro-short dramas and the subsequent effects of cost reduction and efficiency improvement, creators can seek changes, but the only direction is towards more exquisite products and high quality. The audience needs more "Long drama and thin chaff". In fact, "Eternal Night Galaxy" was able to "attract people's attention" for the first time. The main reason is the innovative and solid effect of the Stellar Gravity script. A book-traveling system to catch monsters and adventures... It is not uncommon for each element to be separated individually. Some are high-concept elements that the early rise of Internet film and television relied on. After the cost of long-form dramas was reduced and efficiency increased, more and more people chose conventional and safe ones. Subject matter and forget innovation. However, long-form dramas have their own advantages in size. They can create thick and accompanying stories through rich and growing plots. "Eternal Night Star" just brings such a long-lost freshness to the audience. In this way, this drama uses the "cyber light joy" method to push up the upper limit of "theme +" and uses genre innovation to bring new possibilities to the costume theme. Fans of the drama say that this is a drama that is "down-to-earth, humane, and non-classy" because although it is a costume drama, it is still close to the hearts of ordinary people. The real life of the heroine Ling Miaomiao is a portrait of every young woman, complicated 996 Life must have novels like "Catching Monsters" as an emotional antidote. The adventure after traveling through the book realizes the fantasy of every ordinary teenager and girl, but the forcibly bound system tasks and the protagonist's complaints add a sense of participation and excitement. Interesting, it is hard not to say that "Eternal Night Star" is an emotional antidote for contemporary audiences. From the perspective of flying close to the ground, the plot is very imaginative and full of laughs. The main theme is a "counter-routine": Ling Miaomiao performs a "cannot survive 3 minutes" drama after traveling through time. The first episode of the series is 10 minutes old. With the words "The End of the Play", "Eternal Night Galaxy" produced the jokes that the audience wanted to see; you thought that the female supporting characters would compete with the heroine for two women and one man, but it turned out that it was all bullshit in the novel, Ling Miao Miao refuses female competition, and just wants to stick with Mu Yao and accept her sister's favor... Of course, the real intention is not to just use jokes to make the audience happy, but to let the audience see more rich details: Ling Miaomiao After time travel and seeing his father reborn in the game, who could not be moved by the moment he threw himself into his arms? At the lantern festival held during the invitational festival, the sight of people all over the city setting off lanterns to protect thousands of households was inevitably "warming"; the little dust demons who seemed to be ignored pieced together the story of Mu Sheng's affection for Ling Miaomiao. Feelings change, love is as silent as dust, and how romantic it is; in the Battle of Lost Valley, when two 7th-level monsters are dependent on each other for life and death, how can you not respectfully call them the "gods of pure love"? When Mu Sheng peeled a bunny apple for Ling Miaomiao who was recovering from her injuries, the audience not only felt the affection between Mu Sheng and Ling Miaomiao, but even called back. The last time the two actors collaborated in "Moonlight Variations", it was the creator's clever writing that added a more sense of fate to the story, and it was the "little care" of "Eternal Night Star". Oriental aesthetics have been steadily upgraded, and the star's gravity has set sail "If the plot of the seventh episode is shown in a cinema with imax, how much will it cost?" A drama filmed with such a description as "movie quality", in the eyes of netizens It is embodied in this exclamation. Film and television dramas rely on audio-visual effects to give the audience the first impression before they get into the plot, so aesthetics is particularly important, especially for costume dramas with exquisite costumes. Stellar Gravity has never had to worry about the "Oriental aesthetics" in costume dramas. After experiencing the "Oriental fantasy aesthetics" of "Canglan Jue", "Seven Auspicious Occasions" and " Fox Demon Matchmaker: Moon Red Chapter ", "Forever" "Ye Xinghe" creates the aesthetic innovation of "cyber costume" based on the concept of "game" elements. The ubiquitous pixel villains always remind the existence of the system. The live shooting increases the visual sense of open space. It is quite artistic. On the basis of divergence and audio-visual spectacle, it presents a unique oriental fantasy aesthetic creativity, creating an oriental fantasy world where virtuality and reality coexist. Of course, the most amazing thing can be said to be that in the highlight scenes such as the mirror world in episode 7, the experiment with lighting, camera angle and other aspects gave a new experience. The mirror world flip transition in the Realm of Reflection is so smooth that it was once used by Tsinghua University as a campus introduction video transition; only the black and white and red color extraction effects are left, which effectively distinguishes the alien space and the real space; in Linghua University When Miaomiao untied Mu Sheng's headband, the beautiful lighting successfully assisted in triggering emotions. Stellar Gravity has always insisted on innovation, from oriental fantasy to cybernetic costume light joy, one step at a time, and constantly brings new ideas to the expansion of industry themes. Nowadays, "Eternal Night Galaxy" not only drives a craze in China, but also goes overseas at the same time, landing on Tencent Video's overseas version wetv, YouTube, rakuten viki, viu and other overseas media, as well as the global streaming media platform Netflix. Today, in addition to being ranked top 1 on WeTV in many regions, Netflix also continues to be ranked top 3 on the daily charts. In this story of "the combination of reality and fiction, ancient and modern", thousands of years of Chinese traditional culture, the magnificent and fantastic world of monsters, the exquisite and ingenious intangible cultural heritage craftsmanship, and the value of contemporary Chinese young people have been deposited. Viewing output... The enthusiastic pursuit of the drama by overseas audiences has not only doubled the confidence of the international film and television market in Chinese film and television dramas and Chinese-language film and television dramas, it can be said to have smoothed the communication between Chinese culture and the world, and also confirmed The brand purpose of Stellar Gravity is to make the world fall in love with Chinese culture and deliver happiness and dreams. "Eternal Night Star" will also be broadcast on South Korea's Asian TV station and mainstream platforms in Japan, Vietnam and other regions, continuing to let the world see the charm of China.
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