The cost of accommodation for a day in Hengdian is only 60 to 70 yuan, but in Shanghai it is more than 100 yuan. Why do the crew come to Shanghai to film? On November 8, the three-day Shanghai Film Production Film and Television Open Day event was officially launched at the Shang

The one-day accommodation fee in Hengdian may only be sixty or seventy yuan, but in Shanghai it will be more than one hundred yuan. Why do the crew come to Shanghai to film? On November 8, the three-day Shanghai Film Production Film and Television Open Day event was officially launched at the Shanghai Film Haopu Intelligent Industry Community in Chedun, Songjiang. Many domestic and foreign film and television industry producers, photography directors, and film and television equipment suppliers You will find the reasons to choose Shanghai here. In the underwater studio, the underwater robot solution for the film and television industry pioneered by Shenzhen Finyuan Technology Co., Ltd. was also used as a highlight to invite people in the industry to experience it in depth. Previously, " Jiang Yuan Nong " directed by Chen Kexin had a highlight Shoot here.

Underwater robot, "Jiang Yuan Nong" is the first to try it

Shanghai Film Haopu Intelligent Industrial Community located in Chedun, Songjiang is one of the filming locations for Shanghai Film's hit drama " Blossoms ". It has the largest 5,000 square meters in Shanghai meters of standardized technology studios, an internationally advanced motion capture studio, a large-scale Dolby Atmos final mixing studio with the highest standards in the industry, an 8k high frame rate color grading studio with top hardware conditions and acoustic design in the industry, etc., are expected to completely change the lack of film and television production in Shanghai. The shortcomings of standardized studios and complete post-production lines. During this event, Shanghai Film Haopu Smart Industry Community was open to industry guests as a whole, hoping to drive more projects to keep the entire process of filming and post-production in Shanghai.

As the core highlight of the event, Shanghai Shanghai Film Production Co., Ltd. and its partners Shenzhen Finyuan Technology Co., Ltd. and Shanghai Youji Film and Television Equipment Co., Ltd. demonstrated how the most advanced underwater photography robot can complete underwater shooting. In the past, to shoot long-term underwater scenes, several divers were needed to help fix the camera underwater. Underwater photographers had difficulties in communicating with the director, moving the camera freely, and controlling movements. Nowadays, relying on underwater intelligence to solve the problem According to the plan, the director can control the machine on the shore to accurately shoot the scene he wants.

Underwater robot Photo by Zhong Han

A reporter from Jiefang Daily·Shangguan News saw in the underwater studio that the underwater robot located in the middle of the swimming pool was equipped with a professional movie camera to shoot underwater models. At the same time, there is a small robot not far from the side. As a "wingman", it can control the entire underwater scene and the safety of the actors. The staff remotely control the equipment on the shore and can adjust the parameters at any time based on the real-time images transmitted on the monitor. Finyuan Technology CMO Ye Lulv introduced that underwater robots can allow more people to shoot movies more efficiently, safely and simply. "Not only can we move the camera 360 degrees underwater without blind spots, but we can also hover it accurately for a long time while moving the camera, which is convenient for the director to shoot long shots. It can also help the director with pre-water metering, layout, Composition, etc., saving the cost of traditional manual testing. "

Photographed by Zhong Han in the underwater studio

Previously, the movie "Jiangyuan Lane" directed by Chen Kexin shot a particularly important action in the plot here. According to the on-site staff, at that time, the director needed a lens to see the expression of actor Zhang Ziyi from the water. Normally, photographers were required to shoot underwater, which was difficult and dangerous. With this solution, the underwater robot first captures the actor's expression in a state of mid-air and half-water, and then slowly enters the water to capture the actor's movements. "Although it was just a small scene, the new technical solution actually solved a big problem for the crew and allowed them to successfully complete it at a lower cost and with higher efficiency."

One-stop service attracted the crew to Shanghai

for "Jiang Yuan" The matchmaker for the filming of "Nong" was Shanghai Youji Film and Television Equipment Co., Ltd., which was also one of the first companies to settle in Shanghai Film Haopu Intelligent Industry Community. Youji Film and Television Equipment Co., Ltd. was established in Shanghai in 2013 and has participated in the production of more than 200 domestic and international co-productions and other various film and television projects. “The industry partners we have chosen are all companies that are experienced in the industry, have rich experience in international blockbuster production, and can work hand in hand with Shanghai Film for the long term."Xi Yue, executive deputy general manager of Shanghai Film Haopu Film and Television Base, introduced that after Youji Film and Television Equipment Co., Ltd. settles in, it will work with Shanghai Film Production to create a complete one-stop film and television production service platform, and through the continuous improvement of film and television shooting equipment and technology R&D and upgrading, as well as high-quality services of international standards, have gradually formed a first-class all-round film and television production service platform based in Shanghai and oriented to the world.

Virtual studio photo by Zhong Han

“Everyone thought that filming in Shanghai was expensive because it was scattered. When it comes to accommodation, equipment, and studios, prices in Shanghai are on the high side in every aspect. Now we use one-stop packaging to form a complete production budget for the studio, props, post-production, etc. to negotiate with the crew. This budget is enough to compete with other film and television gathering areas. At the same time, Shanghai also has its own advantages. Filming in Shanghai is more comfortable and the scene quality is higher. Coupled with the better services we provide, I believe the crew and producers will make a decision after comprehensive consideration. Out of choice. "Xi Yue introduced that Shanghai Film's one-stop service platform can provide a total of 12 studios, as well as rich internal and external real-life resources, plus the entire film and television-level post-production process. In the future, Shanghai Film Production will also use investment, Funding, production and investment, etc., it has become a one-stop film factory from planning, incubation, filming, production, post-production, and distribution. Since this year, there have been movies such as " Body of Lies " and "Discovery Journey". Projects such as the interactive video game "New World: Shadows Come Two" were successfully launched in Shanghai through the one-stop model

Zuo Pang Culture's "Wall of Honor" Photo by Zhong Han

As the companies and teams settled in continue to be implemented, the industrial ecology continues to improve. Before the end of this year, the second phase of construction of Haopu Smart Industrial Community will be launched, including projects such as community environment improvement, talent apartments and supporting facilities decoration, which are expected to be completed in the first half of 2025. “Many of our employees come from all over the world and are planning to apply here. I heard that the talent apartment will have a canteen next year, which will solve everyone's clothing, food, housing and transportation problems. It will also make it easy to borrow resources from the film and television base, which is very convenient for film and television companies. "Shanghai Zuobao Culture Communication Co., Ltd. is also one of the first companies to settle in. The company mainly produces original animations "Amy Gulu" series and " super mini warrior " series. The employees are quite young, and there is also a pet dog as a "Honorary employees." When talking about the future of Haopu, they are full of expectations. "Shanghai Film's one-stop service is an important reason for us to choose here. Next, we will also cooperate with Shanghai Film to produce animated movies and use AI and other new digital products. Technology continues to drive content innovation. ”

During this event, the New Media Art School of Shanghai Institute of Visual Arts also awarded a talent training base for Shanghai Film Haopu Smart Industry Community, which will promote the integration of industry, education, research and application.