Have you all read " Yongye Xinghe " by Yu Shuxin and " Pearl Curtain and Jade Curtain " by Zhao Lusi ?
We will talk about the content of the drama later. Just say that in the past few days, two 95-year-olds have put on a "shaking show" to promote their new drama. It can be considered the liveliest domestic entertainment has not seen in a long time.
has worked so hard, but has this wave of publicity lived up to expectations?
A battle between people, domestic entertainment's "swiping orders and returning pictures"
In fact, since the two dramas were launched on the same day and in the same time period, we have already seen the explosive atmosphere of the "battle" between the platform and both parties. Everyone has their own ideas and strategies for attracting traffic before the broadcast.
"Eternal Night Galaxy" is adapted from the famous ancient IP "Black Lotus Strategy Manual". The original work has its own popular base. Although in the early stage, it caused a lot of dissatisfaction due to the casting controversy and the trailer was too elementary school style.
However, the controversy has its own popularity. The two episodes of "Trial" by fans of the original series have been very normal in the early stage of the broadcast.
Compared with "Pearl Curtain and Jade Curtain", the advantage in IP is very small. The original work is a novella with no reputation, and it was even bought and adapted after only the beginning. The advantage is that the plot is original and fresh, but the disadvantage is that there is basically no What a fan of the original novel.
Therefore, its early announcements focused more on the leading actors. The duo of Zhao Lusi and Liu Yuning also wanted to eat some of the residual heat of Haoyan CP.
The business line of the heroine in traditional ancient puppets is also one of the selling points of the drama. The early trailers are mostly foreshadowing the heroine's growth as a minor character, highlighting the starring role and the plot.
It can be said that the promotion of the two dramas in the early stage basically followed the normal direction of the drama promotion. It was not until the shocking battle in the first two days that this explosive atmosphere was pushed to the extreme.
It is not unusual for people in your circle to help promote your new works, but how to do it and who can maximize the popularity are actually very particular.
As early as when Chen Duling starred in " Dream Returns " was launched, she had a circle of her friends to help promote it, but even the simplest reposting a sentence, the targets were basically actors she had worked with. , this habitual shaking of people did not cause any large-scale discussion.
"Eternal Night Galaxy" actually followed the same usual circle of friends promotion route as Chen Duling on the day it aired. They were basically guests who Yu Shuxin had participated in the variety show "Chinese Restaurant" before, and had collaborated with the drama "Yun Zhi Yu" object.
Quan Hongchan, who seems to be the most out of place, is said to be a passerby who has watched Yu Shuxin's variety show.
The overall promotion is considered smooth. Except for Yang Tianzhen’s scrawled cosplay call, which is a bit neat and makes people want to discuss, the rest is sparse and ordinary.
Moreover, Yu Shuxin’s current number of fans is not as good as the number and quality of her fans when "Canglan Jue" was launched. Compared with those years ago, the opening scene of "Eternal Night Star" felt a bit like casual shouting and casual chatting among good friends.
The shaker of "Pearl Curtain and Jade Curtain" started to work hard on the second day after the launch, focusing on a luxurious lineup, vegetarianism and superb voice strips.
has a luxurious lineup that can attract anyone. Lu Han, the former top star, and Xiao Zhan, the current top star, have both been called over to forward and call. Zhao Lusi’s connections in the circle have become trending searches as expected.
Everyone would sway it. Zhou Yutong, who was at the forefront of the controversy over flower studies, she swung it; Internet celebrity Liu Zichen, who had so many scandals flying around that would make anyone frown after seeing them, she also swung it.
There are some people who make me doubtful after watching it. Can this person’s Weibo promotion really drive people to watch the show?
Coupled with the all-in-one iPad sign and must-read copywriting, it is difficult not to say that this kind of shaking people is the "swipe order and return picture" of internal entertainment. Regardless of whether it is a favor or politeness, there must be some actual feedback.
The extraordinary voice bar is nothing compared to the ordinary shake. Many internet celebrities have released the voice message that Zhao Lusi sent on WeChat to help promote it, which directly contributed to many famous scenes. For example, the headline cue last night - Zhao Lusi said a lot People say that she now looks similar to Han Anran:
This kind of hard publicity has directly turned the originally unremarkable reposting of people into a war of people.
The fun people began to count who the two of them had shaken, competing to see who was more popular, and following the list of shaken people, they gathered together.
However, in the eyes of the two 95-flower fighting fans, Wen Zhengrong's behavior is probably a kind of "backstabbing".
The real winner of this shocking battle is that Zhang Linghe finally came online and specially sent a Weibo message to Yu Shuxin, still using the tone of "Yunzhiyu".
The lethality of the promotion of the former CP has also made many people joke, since Zhao Lusi has gained a top streamer who has not interacted with him for many years, why not activate his former CP to help this war?
is also raising signs for the characters. Some unscrupulous netizens actually put Zhang Linghe and Liu Zichen together
In any case, this wave of shocking battles has indeed brought a lot of attention and popularity to the two dramas, and they have been hotly searched. The data of the two dramas also looks good: "Pearl Curtain" became the fastest drama to surpass 10,000 views this year, and "Eternal Night Galaxy" also exceeded 29,000 views on Goose.
Regardless of whether the popularity is high or not, at least the two dramas are off to a good start.
So I don’t think there’s anything to laugh at about the behavior of two 95-year-olds trying to shake people up. No matter how hard you try to promote your own drama, it’s just that the fight looks a bit funny.
But to be honest, shaking people can bring people into the scene. Whether it can retain the audience depends on the quality of the series itself. If you really tear off all the pretense and turn into a data brain and take a look at Yunhe, guess what?
It was such a big excitement, but in the end it was an average of 3500 defense battles, which is a bit of a joke from hell.
"Swaying people" also requires strategy?
In fact, before the concept of shaking people was not popularized, there were many phenomena similar to shaking people.
If you pay more attention to a few celebrities, you will find that there are countless friendly reposts between each other for publicity, but shaking people is like being possessed by AI. The biggest difference between silicon-based reposting is that shaking people needs to "show vitality".
You help me turn it around this time, and I’ll help you turn it around next time. What’s there to say? The key point of shaking people is to make the audience and passers-by feel that there is indeed a tendency, or to show a clear relationship.
Therefore, there are roughly two types of people-shaking. One is when the person involved clearly says that he is taking the initiative to shake people, and the other is when it is unclear whether the person involved is asking friends in the circle to speak, or whether the people in the circle spontaneously endorse him.
Jiang Suren, who had also been a male protagonist in Tang Dynasty, after rumors of domestic violence, Lao Hu spoke up for him as an old colleague.
Before Lao Hu opened his mouth, no one stood up for Jiang Suren; after Lao Hu opened his mouth, whether it was a sway or a spontaneous act, old colleagues and old friends in the forwarding area showed up one after another.
Later, the truth of the matter came to light, so I won’t go into details.
Yu Haoming, who enthusiastically retweeted it at the time, knelt down and apologized. From then on, the behavior of celebrities reposting and taking sides has almost disappeared from the world.
There is another situation. There is a high probability that the party concerned did not shake the person, but because the right to speak was too high, or the inextricable relationship behind the capital caused the shake.
I remember when Wong Kar Wai was the producer of " The Ferryman ". After it was released, I don't know whether the audience had objections to the starring role or simply disliked the film itself. The negative reviews were as dense as those seen when climbing the Great Wall during the National Day. Shoulders.
After that, Sunglasses King posted "I like it" in Sunglasses King's exclusive writing style.
At that time, when there was no reposting of the app, more than 60 people retweeted this Weibo post, and most of the retweets were from artists.
This Weibo also contributed to Wang Chuanjun’s famous scene in his life.
In fact, there was another artist involved in this incident that was also very funny. Qiao Zhenyu did not join in the fun at the time. A few days later, he retweeted another competing movie from the same period and boasted about his strong emotional intelligence and integrity.
Whether it is actively shaking people or spontaneously shaking people, the effect of shaking people essentially depends on the positive and negative correlation of the event itself.
is of no use to artists who are overturned and the quality of their works is rubbish. Apart from exaggerating the already bullshit thing and turning it from a stinky one into a stinking group, it can’t do anything good.
But if the thing itself does have a relatively obvious positive value, for example, this drama is indeed good-looking but has shortcomings in attracting early traffic, then shaking people does have some use.
Before the broadcast of "Xiangmi", Yang Zi was a hard worker as the heroine.
She frankly expressed that she went everywhere to ask for help. She had no sense of human beings at all and directly posted screenshots of chats with other artists. This set has indeed attracted the first batch of people for "Xiangmi", and the quality of the drama itself can bear the benefits brought by shaking people.
In addition, when shaking people, you also need to follow the basic laws.Like the previous public opinion wars, the chances of overturning were extremely high. The early Sword Sword Cult incident was essentially a big competition between the two sides.
If it is used as a means of promoting the drama, then who to shake and how to shake are the main actors who have to work hard and use their brains. If we can only produce formulaic reposts like celebrities and computers, the effect will be almost the same as buying a few ads.
But if you can make a topic like "many people say we look alike" this time, you can really attract a lot of spectators.
Or simply take a different approach and "shake the drama" like the sunshine at noon, which can also attract some attention in the melee between the two 95 flowers.
e sister conclusion
Speaking of shaking people, I have to say two people.
One is Liu Shishi. She is an actress who never regards helping others to promote their works as "I sell you a favor". For an artist of this level, every Weibo post is a high-value advertising space, so Yijie has never been stingy. own traffic.
I rarely use the word "real" to describe an artist, but 85-year-olds are basically running for 4 now. At this age, there are very few people who still have the idea of helping others without asking for anything in return.
The other one is Yu Wai.
I really can’t come up with a wording that can escape scrutiny and accurately express my true feelings. Let’s just look at the picture.
Ordinary people also need to collect likes in their circle of friends and redeem free vouchers for children’s preschool experience. Artists help each other, and most of them are essentially lending and mutual benefit. Those who take the initiative to help without being asked by the other party belong to a minority group.
In the past, we were all about sincerity, and then we were all about hugging our thighs, and now we are mainly focusing on the tactic of fighting for quantity but not quality. The strategy of shaking people may be useful when promoting the drama, but its usefulness is very limited. How much attention and traffic it can bring depends on whether this "shaking" process can bring about topics that arouse discussion in the public opinion field.
And the ratings and reputation cannot be cut off by artist friends with one blow and one with one blow. Otherwise, even if "The Ferryman" is released now and all the artists in the forwarding area book the show, the box office and ratings will probably still be the same.
But the impression left on the audience may indeed be chopped off with a knife. Have you all read " Yongye Xinghe " by Yu Shuxin and " Pearl Curtain and Jade Curtain " by Zhao Lusi ? We will talk about the content of the drama later. Just say that in the past few days, two 95-year-olds have put on a "shaking show" to promote their new drama. It can be considered the liveliest domestic entertainment has not seen in a long time. has worked so hard, but has this wave of publicity lived up to expectations? A battle between people, domestic entertainment's "swiping orders and returning pictures" In fact, since the two dramas were launched on the same day and in the same time period, we have already seen the explosive atmosphere of the "battle" between the platform and both parties. Everyone has their own ideas and strategies for attracting traffic before the broadcast. "Eternal Night Galaxy" is adapted from the famous ancient IP "Black Lotus Strategy Manual". The original work has its own popular base. Although in the early stage, it caused a lot of dissatisfaction due to the casting controversy and the trailer was too elementary school style. However, the controversy has its own popularity. The two episodes of "Trial" by fans of the original series have been very normal in the early stage of the broadcast. Compared with "Pearl Curtain and Jade Curtain", the advantage in IP is very small. The original work is a novella with no reputation, and it was even bought and adapted after only the beginning. The advantage is that the plot is original and fresh, but the disadvantage is that there is basically no What a fan of the original novel. Therefore, its early announcements focused more on the leading actors. The duo of Zhao Lusi and Liu Yuning also wanted to eat some of the residual heat of Haoyan CP. The business line of the heroine in traditional ancient puppets is also one of the selling points of the drama. The early trailers are mostly foreshadowing the heroine's growth as a minor character, highlighting the starring role and the plot. It can be said that the promotion of the two dramas in the early stage basically followed the normal direction of the drama promotion. It was not until the shocking battle in the first two days that this explosive atmosphere was pushed to the extreme. It is not unusual for people in your circle to help promote your new works, but how to do it and who can maximize the popularity are actually very particular. As early as when Chen Duling starred in " Dream Returns " was launched, she had a circle of her friends to help promote it, but even the simplest reposting a sentence, the targets were basically actors she had worked with. , this habitual shaking of people did not cause any large-scale discussion. "Eternal Night Galaxy" actually followed the same usual circle of friends promotion route as Chen Duling on the day it aired. They were basically guests who Yu Shuxin had participated in the variety show "Chinese Restaurant" before, and had collaborated with the drama "Yun Zhi Yu" object. Quan Hongchan, who seems to be the most out of place, is said to be a passerby who has watched Yu Shuxin's variety show. The overall promotion is considered smooth. Except for Yang Tianzhen’s scrawled cosplay call, which is a bit neat and makes people want to discuss, the rest is sparse and ordinary. Moreover, Yu Shuxin’s current number of fans is not as good as the number and quality of her fans when "Canglan Jue" was launched. Compared with those years ago, the opening scene of "Eternal Night Star" felt a bit like casual shouting and casual chatting among good friends. The shaker of "Pearl Curtain and Jade Curtain" started to work hard on the second day after the launch, focusing on a luxurious lineup, vegetarianism and superb voice strips. has a luxurious lineup that can attract anyone. Lu Han, the former top star, and Xiao Zhan, the current top star, have both been called over to forward and call. Zhao Lusi’s connections in the circle have become trending searches as expected. Everyone would sway it. Zhou Yutong, who was at the forefront of the controversy over flower studies, she swung it; Internet celebrity Liu Zichen, who had so many scandals flying around that would make anyone frown after seeing them, she also swung it. There are some people who make me doubtful after watching it. Can this person’s Weibo promotion really drive people to watch the show? Coupled with the all-in-one iPad sign and must-read copywriting, it is difficult not to say that this kind of shaking people is the "swipe order and return picture" of internal entertainment. Regardless of whether it is a favor or politeness, there must be some actual feedback. The extraordinary voice bar is nothing compared to the ordinary shake. Many internet celebrities have released the voice message that Zhao Lusi sent on WeChat to help promote it, which directly contributed to many famous scenes. For example, the headline cue last night - Zhao Lusi said a lot People say that she now looks similar to Han Anran: This kind of hard publicity has directly turned the originally unremarkable reposting of people into a war of people. The fun people began to count who the two of them had shaken, competing to see who was more popular, and following the list of shaken people, they gathered together. However, in the eyes of the two 95-flower fighting fans, Wen Zhengrong's behavior is probably a kind of "backstabbing". The real winner of this shocking battle is that Zhang Linghe finally came online and specially sent a Weibo message to Yu Shuxin, still using the tone of "Yunzhiyu". The lethality of the promotion of the former CP has also made many people joke, since Zhao Lusi has gained a top streamer who has not interacted with him for many years, why not activate his former CP to help this war? is also raising signs for the characters. Some unscrupulous netizens actually put Zhang Linghe and Liu Zichen together In any case, this wave of shocking battles has indeed brought a lot of attention and popularity to the two dramas, and they have been hotly searched. The data of the two dramas also looks good: "Pearl Curtain" became the fastest drama to surpass 10,000 views this year, and "Eternal Night Galaxy" also exceeded 29,000 views on Goose. Regardless of whether the popularity is high or not, at least the two dramas are off to a good start. So I don’t think there’s anything to laugh at about the behavior of two 95-year-olds trying to shake people up. No matter how hard you try to promote your own drama, it’s just that the fight looks a bit funny. But to be honest, shaking people can bring people into the scene. Whether it can retain the audience depends on the quality of the series itself. If you really tear off all the pretense and turn into a data brain and take a look at Yunhe, guess what? It was such a big excitement, but in the end it was an average of 3500 defense battles, which is a bit of a joke from hell. "Swaying people" also requires strategy? In fact, before the concept of shaking people was not popularized, there were many phenomena similar to shaking people. If you pay more attention to a few celebrities, you will find that there are countless friendly reposts between each other for publicity, but shaking people is like being possessed by AI. The biggest difference between silicon-based reposting is that shaking people needs to "show vitality". You help me turn it around this time, and I’ll help you turn it around next time. What’s there to say? The key point of shaking people is to make the audience and passers-by feel that there is indeed a tendency, or to show a clear relationship. Therefore, there are roughly two types of people-shaking. One is when the person involved clearly says that he is taking the initiative to shake people, and the other is when it is unclear whether the person involved is asking friends in the circle to speak, or whether the people in the circle spontaneously endorse him. Jiang Suren, who had also been a male protagonist in Tang Dynasty, after rumors of domestic violence, Lao Hu spoke up for him as an old colleague. Before Lao Hu opened his mouth, no one stood up for Jiang Suren; after Lao Hu opened his mouth, whether it was a sway or a spontaneous act, old colleagues and old friends in the forwarding area showed up one after another. Later, the truth of the matter came to light, so I won’t go into details. Yu Haoming, who enthusiastically retweeted it at the time, knelt down and apologized. From then on, the behavior of celebrities reposting and taking sides has almost disappeared from the world. There is another situation. There is a high probability that the party concerned did not shake the person, but because the right to speak was too high, or the inextricable relationship behind the capital caused the shake. I remember when Wong Kar Wai was the producer of " The Ferryman ". After it was released, I don't know whether the audience had objections to the starring role or simply disliked the film itself. The negative reviews were as dense as those seen when climbing the Great Wall during the National Day. Shoulders. After that, Sunglasses King posted "I like it" in Sunglasses King's exclusive writing style. At that time, when there was no reposting of the app, more than 60 people retweeted this Weibo post, and most of the retweets were from artists. This Weibo also contributed to Wang Chuanjun’s famous scene in his life. In fact, there was another artist involved in this incident that was also very funny. Qiao Zhenyu did not join in the fun at the time. A few days later, he retweeted another competing movie from the same period and boasted about his strong emotional intelligence and integrity. Whether it is actively shaking people or spontaneously shaking people, the effect of shaking people essentially depends on the positive and negative correlation of the event itself. is of no use to artists who are overturned and the quality of their works is rubbish. Apart from exaggerating the already bullshit thing and turning it from a stinky one into a stinking group, it can’t do anything good. But if the thing itself does have a relatively obvious positive value, for example, this drama is indeed good-looking but has shortcomings in attracting early traffic, then shaking people does have some use. Before the broadcast of "Xiangmi", Yang Zi was a hard worker as the heroine. She frankly expressed that she went everywhere to ask for help. She had no sense of human beings at all and directly posted screenshots of chats with other artists. This set has indeed attracted the first batch of people for "Xiangmi", and the quality of the drama itself can bear the benefits brought by shaking people. In addition, when shaking people, you also need to follow the basic laws.Like the previous public opinion wars, the chances of overturning were extremely high. The early Sword Sword Cult incident was essentially a big competition between the two sides. If it is used as a means of promoting the drama, then who to shake and how to shake are the main actors who have to work hard and use their brains. If we can only produce formulaic reposts like celebrities and computers, the effect will be almost the same as buying a few ads. But if you can make a topic like "many people say we look alike" this time, you can really attract a lot of spectators. Or simply take a different approach and "shake the drama" like the sunshine at noon, which can also attract some attention in the melee between the two 95 flowers. e sister conclusion Speaking of shaking people, I have to say two people. One is Liu Shishi. She is an actress who never regards helping others to promote their works as "I sell you a favor". For an artist of this level, every Weibo post is a high-value advertising space, so Yijie has never been stingy. own traffic. I rarely use the word "real" to describe an artist, but 85-year-olds are basically running for 4 now. At this age, there are very few people who still have the idea of helping others without asking for anything in return. The other one is Yu Wai. I really can’t come up with a wording that can escape scrutiny and accurately express my true feelings. Let’s just look at the picture. Ordinary people also need to collect likes in their circle of friends and redeem free vouchers for children’s preschool experience. Artists help each other, and most of them are essentially lending and mutual benefit. Those who take the initiative to help without being asked by the other party belong to a minority group. In the past, we were all about sincerity, and then we were all about hugging our thighs, and now we are mainly focusing on the tactic of fighting for quantity but not quality. The strategy of shaking people may be useful when promoting the drama, but its usefulness is very limited. How much attention and traffic it can bring depends on whether this "shaking" process can bring about topics that arouse discussion in the public opinion field. And the ratings and reputation cannot be cut off by artist friends with one blow and one with one blow. Otherwise, even if "The Ferryman" is released now and all the artists in the forwarding area book the show, the box office and ratings will probably still be the same. But the impression left on the audience may indeed be chopped off with a knife. and other dramas have finished airing. When talking about the strategy of swaying people, you will think of "some people say that we look alike." Is it too much of a loss to achieve the long tail effect in another dimension? Today’s late-night topic is: Do you think this wave of shaking people has attracted you to watch the drama? Let’s talk in the comment area~
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