In the land of Yanzhao, new performing arts spaces are gradually growing up in shopping malls and historical and cultural districts, integrating with the city. They are increasingly playing an important role in meeting the spiritual and cultural needs of the people and leading social trends. A new space for performing arts, where is the “new”? How can we go further? On the afternoon of November 1, a symposium on the high-quality development of new performing arts spaces in Hebei Province, hosted by the Hebei Provincial Department of Culture and Tourism, was held in Shijiazhuang. Relevant persons in charge of the province’s cultural tourism departments, literary and art troupes, and new performing arts spaces held a group to explore their The high-quality development path stimulates the endogenous motivation and innovative vitality of new performing arts space operators.
Clarify what is "new"
Inject young and fashionable expression
"Everyone who comes is a guest, eating and drinking. We are all in the play, please take a seat." On the evening of October 31, Shijiazhuang In the immersive theater space on the 9th floor of Shibeiguo Mall, the audience is experiencing the immersive interactive comedy "New Shimen Inn". The audience transformed into actors, some speaking righteously as righteous men, some as villains with ferocious faces, and some audiences drank tea and ate melon, watching the actors joking around...
"Compared with drama performances in traditional theaters In contrast, the "newness" of the new performing arts space is reflected in the change in the relationship between spectators and performances. "Li Liyin, director of the immersive theater space, said that the people sitting in the center of the new performing arts space may be the audience, and the gaps between the audiences may also be for performances. stage. The audience can see the actors' expressions up close, feel the emotions of the characters in the play, and interact with the characters in the play. In some scene settings, the audience also needs to participate in the plot and complete the performance with the actors with specific role tasks.
In addition to the new relationship between spectators and performances, the new performance environment is also a major feature of the new performing arts space. Some of the new performing arts space operators who participated in the symposium that day were embedded in urban shopping malls to integrate performing arts cultural elements into entertainment consumption; some were set up in tourist attractions and demonstration districts, enhancing the "literary style" of these places; It will be combined with coffee shops, bars, bookstores, etc. that young people love to promote new forms of consumption...
The new performance space is also accompanied by innovative explorations in drama art themes, expression techniques, creative thinking and other aspects. . For example, the original puppet body drama "Xiao Bing Zhang Ga Fantasia" adapted from Xu Guangyao's classic masterpiece, and the original stage play "My Shijiazhuang and Me" based on Shijiazhuang culture and telling the story of Hebei, etc. "The works performed in the New Performing Arts Space generally focus on the cross-border integration of artistic expression techniques with other art categories and fields, which provides the possibility for the high-quality development of the New Performing Arts Space." Li Shan, general manager of Elite Entertainment of Elite Group, said.
"With the in-depth development of cultural and tourism integration and the transformation and upgrading of performing arts consumption formats, the development of theaters has made new developments from performance styles to organizational methods." Li Xinjie, deputy director of the Hebei Provincial Department of Culture and Tourism, introduced the new performing arts space Not only are there new viewing and performance relationships, new spaces and venues, but also new development concepts, new content experiences, and new consumption scenarios. It is the final presentation style of the development of various theater forms such as large theaters and small theaters under the background of the deep integration of culture and tourism. Become a new model of creative transformation and innovative development.
On October 31, the audience experienced the immersive interactive comedy "New Shimen Inn" in the immersive theater space. Photo courtesy of Li Liyin
Old dishes made new
Cross-border search for more "sauce"
How far can the new performing arts space go? The key lies in what is performed and whether the audience is willing to "pay the bill".
The large-scale immersive sitcom "Shijiazhuang 1947" created by Shijiazhuang Cultural Tourism Investment Group has officially launched ticket sales on July 7. It has performed nearly 300 performances and received nearly 40,000 tourists. "To create a new performing arts space, we must pay attention to the grasp of realism, tell plots and scripts, and explore local cultural connotations and contemporary topics. This will help the new performing arts space establish a cultural tone and resonate with viewers." "Shijiazhuang 1947" Operations Director Niu Fan introduction.
"In the process of continuing to enrich the cultural supply of high-quality plays, in addition to creating original plays, we must also introduce excellent small theater plays at home and abroad, so that plays with a high degree of marketization, good performance quality, and diverse viewing forms can be launched in Hebei." Hebei Wang Yingqing, deputy director of the Provincial Art Center, introduced that the art space of the Hebei Art Center will benchmark against national high-quality drama brands, cooperate with leading domestic drama production companies and creative teams, and learn from typical practices and experience models in terms of performance content, form, and themes. , create high-standard repertoire resident performances, and use high-quality resources to drive high-quality development of new performing arts spaces.
"The performance content of major literary and art troupes can also be innovative. How to make old dishes in new ways and looking for more 'seasonings' across borders is a new path of exploration." Li Pingfang, director of the Hebei Peking Opera Art Research Institute, said that Peking Opera requires It is presented in a form that is pleasant to listen to, beautiful to watch and fun, and combined with music, dance, etc., to make the types of repertoire more diverse and the artistic forms more diversified, empowering the quintessence of the Chinese nation through cross-border integration.
In today’s fast-paced urban life, young people’s demands for cultural consumption are not just about watching a performance, but also have multiple expectations such as cognitive value, social value, and life services. To this end, the relevant person in charge of each new performing arts space stated that, with high-quality performances as the guide, they will actively undertake cultural markets, art salons, theme parties, education and training, reporting performances, etc., so that the audience can participate in this process of high participation and comprehensive experience. , arousing deeper cultural identity and emotional resonance.
knows how to "live"
integrates resources to break out of the industry
When talking about the development of new performing arts spaces, the word "survival" cannot be avoided. From the perspective of new performing arts space operations and content production units, there are still some difficulties in how to find suitable performance venues, how to find experienced and professional operators, and how to create marketing points that truly impress the audience.
Many relevant persons in charge of new performing arts spaces who participated in the symposium suggested that government departments can strengthen the subsidy policy for the renovation of new performing arts spaces, encourage the construction of characteristic new performing arts spaces, and provide corresponding venue fee subsidies to those that perform more performances and achieve good social benefits. Build new performing arts spaces with urban characteristics in historical and cultural blocks, cultural industry parks, and scenic spots, and provide certain subsidies.
Talking about the operation of new performing arts spaces, Zhang Bo, deputy manager of the Provincial Theater Performing Arts Co., Ltd. and relevant operation experts suggested that new performing arts spaces located in commercial districts and popular tourist areas should do a good job of "integration" articles and integrate with tourism. , cooperate with relevant enterprises, integrate resources, strengthen linkage with scenic spots, and drive their own development. At the same time, they must use new Internet media to promote publicity and attract popularity.
"Our performing arts space will launch a 'co-creation partner plan' in cooperation with drama production companies, surrounding merchants, social organizations and business enterprises. These partners will jointly participate in the new performing arts space through their respective industry characteristics and advantages. "Cultural construction and promotion activities." Wang Yingqing introduced that the "Co-creation Partner Plan" of the new performing arts space will definitely reduce dependence on imported content, expand artistic freedom, and enhance the competitiveness of the new performing arts space in the performance industry.
In order to strengthen exchanges and cooperation between the province's cultural and art units and new performing arts space operators, the "Hebei Provincial New Performing Arts Space Professional Collaboration" was also established at this symposium, aiming to promote the complementary advantages and common development of the province's new performing arts spaces. Create a number of new performing arts spaces with demonstration value and social influence.
"Promoting the high-quality development of new performing arts spaces in the province is an inevitable requirement to create more new high-quality cultural tourism consumption scenes, meet the diverse and multi-level spiritual and cultural needs of the people, and enhance the supply capacity of cultural services and cultural products." Li Xinjie said , the construction of new performing arts spaces must adhere to the pursuit of quality, adhere to the bottom line of ideological safety, implement innovative concepts, strengthen industry co-construction, strengthen policy guidance, form a strong synergy for the development of new performing arts spaces, promote the innovative development of new performing arts spaces and multiple formats, and continue to enrich The cultural connotation of "So close, so beautiful, go to Hebei on weekends".
In the land of Yanzhao, new performing arts spaces are gradually growing up in shopping malls and historical and cultural districts, integrating with the city. They are increasingly playing an important role in meeting the spiritual and cultural needs of the people and leading social trends. A new space for performing arts, where is the “new”? How can we go further? On the afternoon of November 1, a symposium on the high-quality development of new performing arts spaces in Hebei Province, hosted by the Hebei Provincial Department of Culture and Tourism, was held in Shijiazhuang. Relevant persons in charge of the province’s cultural tourism departments, literary and art troupes, and new performing arts spaces held a group to explore their The high-quality development path stimulates the endogenous motivation and innovative vitality of new performing arts space operators.
Clarify what is "new"
Inject young and fashionable expression
"Everyone who comes is a guest, eating and drinking. We are all in the play, please take a seat." On the evening of October 31, Shijiazhuang In the immersive theater space on the 9th floor of Shibeiguo Mall, the audience is experiencing the immersive interactive comedy "New Shimen Inn". The audience transformed into actors, some speaking righteously as righteous men, some as villains with ferocious faces, and some audiences drank tea and ate melon, watching the actors joking around...
"Compared with drama performances in traditional theaters In contrast, the "newness" of the new performing arts space is reflected in the change in the relationship between spectators and performances. "Li Liyin, director of the immersive theater space, said that the people sitting in the center of the new performing arts space may be the audience, and the gaps between the audiences may also be for performances. stage. The audience can see the actors' expressions up close, feel the emotions of the characters in the play, and interact with the characters in the play. In some scene settings, the audience also needs to participate in the plot and complete the performance with the actors with specific role tasks.
In addition to the new relationship between spectators and performances, the new performance environment is also a major feature of the new performing arts space. Some of the new performing arts space operators who participated in the symposium that day were embedded in urban shopping malls to integrate performing arts cultural elements into entertainment consumption; some were set up in tourist attractions and demonstration districts, enhancing the "literary style" of these places; It will be combined with coffee shops, bars, bookstores, etc. that young people love to promote new forms of consumption...
The new performance space is also accompanied by innovative explorations in drama art themes, expression techniques, creative thinking and other aspects. . For example, the original puppet body drama "Xiao Bing Zhang Ga Fantasia" adapted from Xu Guangyao's classic masterpiece, and the original stage play "My Shijiazhuang and Me" based on Shijiazhuang culture and telling the story of Hebei, etc. "The works performed in the New Performing Arts Space generally focus on the cross-border integration of artistic expression techniques with other art categories and fields, which provides the possibility for the high-quality development of the New Performing Arts Space." Li Shan, general manager of Elite Entertainment of Elite Group, said.
"With the in-depth development of cultural and tourism integration and the transformation and upgrading of performing arts consumption formats, the development of theaters has made new developments from performance styles to organizational methods." Li Xinjie, deputy director of the Hebei Provincial Department of Culture and Tourism, introduced the new performing arts space Not only are there new viewing and performance relationships, new spaces and venues, but also new development concepts, new content experiences, and new consumption scenarios. It is the final presentation style of the development of various theater forms such as large theaters and small theaters under the background of the deep integration of culture and tourism. Become a new model of creative transformation and innovative development.
On October 31, the audience experienced the immersive interactive comedy "New Shimen Inn" in the immersive theater space. Photo courtesy of Li Liyin
Old dishes made new
Cross-border search for more "sauce"
How far can the new performing arts space go? The key lies in what is performed and whether the audience is willing to "pay the bill".
The large-scale immersive sitcom "Shijiazhuang 1947" created by Shijiazhuang Cultural Tourism Investment Group has officially launched ticket sales on July 7. It has performed nearly 300 performances and received nearly 40,000 tourists. "To create a new performing arts space, we must pay attention to the grasp of realism, tell plots and scripts, and explore local cultural connotations and contemporary topics. This will help the new performing arts space establish a cultural tone and resonate with viewers." "Shijiazhuang 1947" Operations Director Niu Fan introduction.
"In the process of continuing to enrich the cultural supply of high-quality plays, in addition to creating original plays, we must also introduce excellent small theater plays at home and abroad, so that plays with a high degree of marketization, good performance quality, and diverse viewing forms can be launched in Hebei." Hebei Wang Yingqing, deputy director of the Provincial Art Center, introduced that the art space of the Hebei Art Center will benchmark against national high-quality drama brands, cooperate with leading domestic drama production companies and creative teams, and learn from typical practices and experience models in terms of performance content, form, and themes. , create high-standard repertoire resident performances, and use high-quality resources to drive high-quality development of new performing arts spaces.
"The performance content of major literary and art troupes can also be innovative. How to make old dishes in new ways and looking for more 'seasonings' across borders is a new path of exploration." Li Pingfang, director of the Hebei Peking Opera Art Research Institute, said that Peking Opera requires It is presented in a form that is pleasant to listen to, beautiful to watch and fun, and combined with music, dance, etc., to make the types of repertoire more diverse and the artistic forms more diversified, empowering the quintessence of the Chinese nation through cross-border integration.
In today’s fast-paced urban life, young people’s demands for cultural consumption are not just about watching a performance, but also have multiple expectations such as cognitive value, social value, and life services. To this end, the relevant person in charge of each new performing arts space stated that, with high-quality performances as the guide, they will actively undertake cultural markets, art salons, theme parties, education and training, reporting performances, etc., so that the audience can participate in this process of high participation and comprehensive experience. , arousing deeper cultural identity and emotional resonance.
knows how to "live"
integrates resources to break out of the industry
When talking about the development of new performing arts spaces, the word "survival" cannot be avoided. From the perspective of new performing arts space operations and content production units, there are still some difficulties in how to find suitable performance venues, how to find experienced and professional operators, and how to create marketing points that truly impress the audience.
Many relevant persons in charge of new performing arts spaces who participated in the symposium suggested that government departments can strengthen the subsidy policy for the renovation of new performing arts spaces, encourage the construction of characteristic new performing arts spaces, and provide corresponding venue fee subsidies to those that perform more performances and achieve good social benefits. Build new performing arts spaces with urban characteristics in historical and cultural blocks, cultural industry parks, and scenic spots, and provide certain subsidies.
Talking about the operation of new performing arts spaces, Zhang Bo, deputy manager of the Provincial Theater Performing Arts Co., Ltd. and relevant operation experts suggested that new performing arts spaces located in commercial districts and popular tourist areas should do a good job of "integration" articles and integrate with tourism. , cooperate with relevant enterprises, integrate resources, strengthen linkage with scenic spots, and drive their own development. At the same time, they must use new Internet media to promote publicity and attract popularity.
"Our performing arts space will launch a 'co-creation partner plan' in cooperation with drama production companies, surrounding merchants, social organizations and business enterprises. These partners will jointly participate in the new performing arts space through their respective industry characteristics and advantages. "Cultural construction and promotion activities." Wang Yingqing introduced that the "Co-creation Partner Plan" of the new performing arts space will definitely reduce dependence on imported content, expand artistic freedom, and enhance the competitiveness of the new performing arts space in the performance industry.
In order to strengthen exchanges and cooperation between the province's cultural and art units and new performing arts space operators, the "Hebei Provincial New Performing Arts Space Professional Collaboration" was also established at this symposium, aiming to promote the complementary advantages and common development of the province's new performing arts spaces. Create a number of new performing arts spaces with demonstration value and social influence.
"Promoting the high-quality development of new performing arts spaces in the province is an inevitable requirement to create more new high-quality cultural tourism consumption scenes, meet the diverse and multi-level spiritual and cultural needs of the people, and enhance the supply capacity of cultural services and cultural products." Li Xinjie said , the construction of new performing arts spaces must adhere to the pursuit of quality, adhere to the bottom line of ideological safety, implement innovative concepts, strengthen industry co-construction, strengthen policy guidance, form a strong synergy for the development of new performing arts spaces, promote the innovative development of new performing arts spaces and multiple formats, and continue to enrich The cultural connotation of "So close, so beautiful, go to Hebei on weekends".(Hebei Daily reporter Shi Xiaoduo)
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